Global Advertisers joins hands with Shabana Azmi for Mijwan Welfare Society fund-raiser

Noteworthy support to a laudable initiative

Leading OOH firm Global Advertisers has maintained a keen focus on social communication by extending its support for key social causes such as road safety. The OOH firm has associated with Bollywood icon, political leader and social activist Shabana Azmi for a fund raising fashion show called Mijwan, “a fashion show with a difference” to support the Mijwan Welfare Society (MWS) founded by Kaifi Azmi for the empowerment of the girl child in rural India.

Premium, large format displays deployed

Global Advertisers provided prime hoardings on the Marine Drive and Juhu stretch for this social communication, such that the message reached all quarters of society in Mumbai. The fashion show, held on January 23, saw the presence of Bollywood icons and fashionistas Hrithik Roshan, Ranbir Kapoor, Manish Malhotra, Sushmita Sen and others at Trident, Bandra Kurla Complex.

Shabana Azmi

Expressing her deep appreciation of the support extended by Global Advertisers, Shabana Azmi, said, "I want to thank Global Advertisers for supporting us in this initiative. We like people to come forward just like Mr Sanjeev Gupta, so that, with the support

True example of an OMO coming forward for a noble cause

of everyone we can uplift the weak communities, the girl child and tackle other socio- economic problems of our country."

Sanjeev Gupta

Commenting on this initiative, Sanjeev Gupta, CMD, Global Advertisers, said, “We all should join hands in this initiative. I got the opportunity to serve this noble cause and I think women of India are the strongest in the world. I heartily appreciate Shabanaji for her role in real life too.”

Global Advertisers has demonstrated the essence of business coalescing with social development, which in the broader context of outdoor business assumes great importance.