Rudolf Fernando new National Head of Global Advertisers

We are proud to announce that Mr. Rudolf Fernando has joined our team as a National Head of Global Advertisers. Mr. Fernando comes to our department with 20 years of experience in the media industry.  He started his career with Free Press Journal in Mumbai and also worked with national publications like Dainik Bhaskar and MSM`s channel SAB in the past. Later, he joined Navabharat Media Solutions where he was head of its sales department. Apart from space selling of Maharashtra and Chhattisgarh editions of Navabharat, he also initiated various innovative and BTL activities.

Mr. Rudolf Fernando has joined us from today dated 6th June 2013.

Please extend a warm welcome to Rudolf, the latest addition to the Global family.

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Global Advertisers forays into innerwear market

The lingerie market in India is still in its infant stage until in recent times. Today, consumers have brand awareness and spend more on fashionable innerwear. There is also a clear rise in purchasing power and people are willing to buy more premium inner brands. Celebrity endorsements, joint ventures with foreign marquee names and reluctance among consumers to wear baniyans with holes have meant an intense buzz around undergarment makers. Even the rural consumers want branded innerwear because they are watching ads of Bollywood’s macho men: Salman Khan, Hrithik Roshan, Saif Ali Khan and Shahrukh Khan.

With increasing competition in an innerwear segment, brands like Lux, Dollar, Rupa, Amul Macho, Jockey market their product heavily on out-of-home medium including television, print and other BTL activities.

Explaining on this, Sanjeev Gupta, Global Advertisers says “When it comes to fashion, there is no limit to quantity. Today a consumer buys one, tomorrow he may fancy four. Since this is not a very high-value item, demand is more resilient. Therefore, an innerwear brand doesn’t leave any stone unturned for the success of their product.

We at Global understand their need and level of competition. An ooh campaign of innerwear brands comes out after in-depth market research with strategically positioned inventories at a reasonable operation cost, giving a brand best ROI. We taped this segment because the proportion of people who use branded innerwear is small so the long-term potential of the segment is very promising.”


For the record, Global has recently provided hoardings to outdoor campaigns of Lux Cozi, Macroman, Jockey, Lux ONN, Amul Macho, Dollar Bigboss, Tommy Hilfiger, Levi’s and Calvin Klein.

These players have engaged premium sites located at Marine Line, Marine Drive, Peddar Road, Andheri, Worli, Dadar, Santacruz, Sion and Thane. The size of hoardings varied from 40X40 to 20X20.

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