Global Advertisers launches innovative schemes for brands

April 18, 2013

Source: MM Network

By: MediaMughals

India's integrated outdoor advertising solution providing agency, Global Advertisers has launched wide range of schemes in this summer for emerging industries such as healthcare, apparel and hotels. The scheme aims at such brands which have limited budget for branding & marketing this season. Under the scheme, these brands can avail 360 degree visibility via our Rotational Plans, Barter Plans, Cross Branding opportunities at cutting-edge prices. In an attempt to provide discernible presence in the market, Global’s new schemes are affordable and transparent for new entrants.

Recently, Global has executed successful brand awareness campaign of Seven Hills Hospital, Dr. Batra's Clinic, Richfeel, Titan Eye, Pramanik, Kimaya, Grand Hometel Hotel and many more. Some of the brands are first time advertisers on OOH media, but they have realized the power of outdoor advertising in generating sales and creating brand's image in the mind of target customers.

Sanjeev Gupta, MD, Global Advertisers said "Global has been providing great level of exposure to FMCG, Telecom and other prominent brands in metros, Tier II & Tier III cities. But with our new scheme, we expect to engage new industries/sectors with us. Our campaigns are highly innovative and strategically positioned which help new players to create a niche for themselves. Our teams at Global assist them with trendy options to fetch the largest share of their market."

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Kimaya goes outdoor to highlight sale season

Fashion house Kimaya has initiated a sales promotion campaign with Global Advertisers. The campaign targets the HNI segment customer and has the two-point objective of increasing footfalls and spreading awareness about Kimaya’s monsoon sale across Mumbai.

The message is being communicated through Global’s large size hoardings.

Commenting on the campaign, Sanjeev Gupta, Managing Director,Global Advertisers said, “The impact of the campaign has matched our expectations.Our research team spent some time choosing hoardings that will help Kimaya generate sustained footfalls over the sale period.We were helped in our efforts by the glamorous creatives on the hoardings that further enhanced our reach and helped us connect with the target consumer.We are looking forward to a great turnaround at the stores.”

For the last 17 years,Global has been adopting an unconventional focus on OOH with a presence in a variety of areas, including hoardings,railways,bus and neon displays.