A joint sale campaign for Options, Green Bell, Boy London and Baby Bell executed by Global Advertisers

Mumbai: Options, Green Bell, Boy London and Baby Bell launched their joint ‘Sale Campaign’ in Mumbai, executed by Global Advertisers across the city. The creative of this sale campaign highlights up-to 50 percent discount on large hoardings.

The king size billboard were strategically placed at prime locations. Pedestrians and people in cars, buses could easily spot the hoarding garnering maximum visibility.

“It’s a sale campaign, so it will automatically get attention. We have covered all the key areas to amplify the impact.” said Sanjeev Gupta, MD, Global Advertisers.

HDFC Mutual Funds grabs eyeballs in Mumbai through outdoor campaign

Mumbai: HDFC Mutual Funds has created quite a storm of late with outdoor campaigns in the city to promote its Systematic Investment Plans (SIP). India’s smartest outdoor agency Global Advertisers has been assigned to execute HDFC Mutual Funds’s schemes on large hoardings across Mumbai.    

Commenting on the campaign, Sanjeev Gupta, MD, Global Advertisers, said, "Now more and more people are spending time outside of their home to earn their livelihood.And for that travelling has increased in manifolds, it is important for a brand to be visible at places frequented by this audience. Today's working population travel extensively and hence strong presence in a city like Mumbai has become a necessary.”

Through this campaign, HDFC Mutual Funds aims to bring people closer to its flagship investment plan through SIP.