Global Advertisers - Fight Corruption. Change the nation

Global Advertisers & Lions Club unite to support Anna Hazare

Global Advertisers & Lions Club unite to support Anna Hazare

Proud & loud MUMBAI: It's time we fight back. It's time we decide to uproot the innate corruption that breeds within our very own nation's bureaucracy and administrative system. It's time we support Anna Hazare. Large format displays spreading the message And therefore, in a bid to participate in the destruction of this eroding government system, Global Advertisers has partnered with the Lions Club to spread the message in Mumbai. Towering & imposing Hoardings have been deployed at strategic locations within the city. Hoardings in prominent areas of Mumbai such as Marine Drive, Prabhadevi, Dadar and Bandra have been put up to display Anna's message to all 'mumbaikars'. Sanjeev Gupta Commenting on this initiative and in support of the movement, Sanjeev Gupta, managing director. Global Advertisers, said, "We completely support this campaign against corruption. I firmly believe that we can make a difference by coming together and fighting against corruption and bureaucracy. Social activist Anna Hazzare has provided us with a platform to raise our voice and be heard. Hence, we have decided to participate in this protest along with Anna!" High visibility pledge for support This is another sterling example of an OMO coming forward in support of a noteworthy cause.

Global Advertisers associates with India Leadership Conclave 2011

Aamir Khan is ‘Maharashtrian of the Year’

By Frontier India | March 24th, 2011 | Category: Entertainment, Maharashtra, Politics | No Comments »

Bollywood actor Aamir Khan and Maharashtra Home Minister R.R.Patil received the ‘Maharashtrian of the Year’ award, instituted by leading Marathi daily Lokmat, at a function held recently.

While Aamir received the award in the entertainment category, Patil received it in the politics category. Others who received the award on the occasion include Kalpana JoshiSanjay Gaikwad (industry), Bhagwan Rampure (arts), Kavita Raut (sports), Dr Ravindra Kolhe and Smita Kolhe (social service). (science and technology),Speaking on the occasion, Maharashtra Chief Minister Prithviraj Chavan said, “Democratic systems and free media are true strengths of the state”. Delivering the welcome speech, Lokmat director and Rajya Sabha MP, Vijay Darda, voiced concerns about malnutrition, slow industrial progress rate, and farmers’ suicide among other aspects plaguing society.
The event also marked a social cause where Sanjeev Gupta of the leading outdoor branding agency Global Advertisers donated a sum for an adivasi (tribal) community clinic, earning applause from the audience.
The jury members included former High Court judge B.N.Deshmukh, Dr Raghunath Mashelkar, Anna Hazare, Lila Poonawala, Gulzar, Rajdeep Sardesai and Dilip Vengsarkar. The event was also graced by Union Sports Minister Ajay Maken, state education minister Rajendra Darda, actors Jackie Shroff and Jeetendra and industrialist Gautam Singhania.

Global wishes everyone a very 'Colorful and Joyful HOLI'

Maa Jagdambe Jagran - Mamta Mai Shri Radhe Maa ke divya darshan

Global Advertisers builds impactful outdoor presence for AB Cartridge

MUMBAI: The efficacy of the outdoor for consumer brand advertising was long established. Now, another trend is emerging on the outdoor landscape, of industrial products and services entering the fray to showcase their wares. In step with this trend, Mumbai-based AB Catridge, remanufacturer of laser and inkjet printer cartridges, has launched a unique outdoor campaign in the Sion area of Mumbai, with Global Advertisers handling the activity which is likened to be ‘corridor branding’.

Premium, high impact displays deployed

Global Advertisers has put up a series of five hoardings on the road near Chunabhatti ground in Sion to drive home the AB Catridge message: ‘No Need To Buy Printer & Copier. Only Pay Per Page Cost’. The corridor branding has been done in a manner

Key placements, building impact

that the communication registers firmly in the minds of the commuters and passersby on this road.

The 15-day branding exercise beginning February 17 is expected to draw maximum eyeballs to the brand, which might set off similar initiatives by the brand in other potential areas. The campaign is particularly targeted at office goers, shop owners and other professionals.

Anil Bhadhuria

Talking about the campaign, Anil Bhadhuria, owner, AB Cartridge, said, “The unique positioning of the billboards has helped attract many eyeballs to our brand. The set of five hoardings has effectively communicated our message. We believe OOH has immense potential to influence our target group.”

Sanjeev Gupta

About the execution of the campaign, Sanjeev Gupta, MD, Global Advertisers, said, “We work towards perfection. At Global we put our heart and soul toward developing each outdoor site and we make each hoarding one-of-its-kind.

Unmistakable visibility & impact created

This time we came up with this very new concept of corridor branding, with a set of five hoardings at one location for AB Cartridge at Sion, which has created awareness about the product as well as its brand identity.”

With this campaign Global Advertisers has once again demonstrated its unique capabilities to create an impactful outdoor presence for brands that are addressing niche audiences.