Showing posts with label Innovative BTL. Show all posts
Showing posts with label Innovative BTL. Show all posts

Wednesday, October 8, 2014

MCHI partners with Global Advertisers

MCHI Award - Global Advertisers
Global Advertisers has been chosen as the official outdoor partner by the Maharashtra Chamber of Housing Industry (MCHI) for its Property 2014 exhibition. The honor was formally announced on October 4, 2014, the second day of the ongoing property exhibition at the Bandra-Kurla Complex in Mumbai.

Sanjeev Gupta, MD, Global Advertisers, said it was Global's innovations, flexible payment plans, and customized packages for the real estate sector that helped them score over others players.

"I thank MCHI for reposing their trust in our team. Global has built a reputation in the last 18 years for providing innovative, cost-effective, and customized outdoor media solutions for the real estate sector. We allow our clients to space their payments to us. We also offer barter deals. We accept flats, plots, bungalows or even holiday homes as payment in lieu of hoardings. It is an exchange of value for value," explains Gupta.
  
Global owns some of the most premium hoarding sites in the Mumbai Metropolitan Region, including Asia's biggest hoarding in Bandra.


Thursday, April 14, 2011

Global Advertisers & Lions Club unite to support Anna Hazare

Global Advertisers & Lions Club unite to support Anna Hazare

Proud & loudProud & loud
MUMBAI: It's time we fight back. It's time we decide to uproot the innate corruption that breeds within our very own nation's bureaucracy and administrative system. It's time we support Anna Hazare.

Large format displays spreading the messageLarge format displays spreading the message
And therefore, in a bid to participate in the destruction of this eroding government system, Global Advertisers has partnered with the Lions Club to spread the message in Mumbai.

Towering & imposingTowering & imposing
Hoardings have been deployed at strategic locations within the city. Hoardings in prominent areas of Mumbai such as Marine Drive, Prabhadevi, Dadar and Bandra have been put up to display Anna's message to all 'mumbaikars'.

Sanjeev GuptaSanjeev Gupta
Commenting on this initiative and in support of the movement, Sanjeev Gupta, managing director. Global Advertisers, said, "We completely support this campaign against corruption. I firmly believe that we can make a difference by coming together and fighting against corruption and bureaucracy. Social activist Anna Hazzare has provided us with a platform to raise our voice and be heard. Hence, we have decided to participate in this protest along with Anna!"

High visibility pledge for supportHigh visibility pledge for support
This is another sterling example of an OMO coming forward in support of a noteworthy cause.

Saturday, March 26, 2011

Aamir Khan is ‘Maharashtrian of the Year’

Bollywood actor Aamir Khan and Maharashtra Home Minister R.R.Patil received the ‘Maharashtrian of the Year’ award, instituted by leading Marathi daily Lokmat, at a function held recently.
While Aamir received the award in the entertainment category, Patil received it in the politics category. Others who received the award on the occasion include Kalpana JoshiSanjay Gaikwad (industry), Bhagwan Rampure (arts), Kavita Raut (sports), Dr Ravindra Kolhe and Smita Kolhe (social service). (science and technology),Speaking on the occasion, Maharashtra Chief Minister Prithviraj Chavan said, “Democratic systems and free media are true strengths of the state”. Delivering the welcome speech, Lokmat director and Rajya Sabha MP, Vijay Darda, voiced concerns about malnutrition, slow industrial progress rate, and farmers’ suicide among other aspects plaguing society.
The event also marked a social cause where Sanjeev Gupta of the leading outdoor branding agency Global Advertisers donated a sum for an adivasi (tribal) community clinic, earning applause from the audience.
The jury members included former High Court judge B.N.Deshmukh, Dr Raghunath Mashelkar, Anna Hazare, Lila Poonawala, Gulzar, Rajdeep Sardesai and Dilip Vengsarkar. The event was also graced by Union Sports Minister Ajay Maken, state education minister Rajendra Darda, actors Jackie Shroff and Jeetendra and industrialist Gautam Singhania.

Tuesday, March 30, 2010

Innovative BTL - ‘Global Advertisers’





     After setting records of many successful IPO’s OOH advertisement and facilitation by Aqua Logistics for invaluable contribution in the success of its IPO, Global Advertisers has set new record by undertaking OOH Advertisement activities of 'Shree Ganesh Jewellery' to successfully raise funds through their IPO’s issues.

     Global’s strategy of closely monitoring – market situation, location and client’s response time to time and according to that providing perfect start to end outdoor solutions including rotational schemes, creative and innovations, Flexicasting, best Media Mix and upgrading media quality, helps clients to reach out the right investors, at the right time, giving remarkable results, and most importantly with very limited budget.

     Global believes, no matter how good your product is, the important element is to communicate properly and reach out to customers with the right image. And so, Global decided to go out of the way and try some Innovative BTL activities for ‘Gaja’s IPO Campaign. Global Advertisers has used hoardings, mobile vans at strategic locations, eye-catching umbrellas, placards, kiosks and backlit look-walkers roaming the cities to attract a huge number of eyeballs to the campaign.
      
     We had to ensure that the communication reached the potential investors across India 24x7. For this, we used large media formats to strengthen the brand equity and awareness and small media formats to complement the overall marketing programme and above-the-line mass communication.
      
     The 'Look-Walkers' generate curiosity & amp; unmatched visibility at eye-level. We have used innovative media formats which are rarely used for IPO campaigns & that has ensured necessary awareness & buzz around this activity.



     Global Advertisers is consciously creating a niche and core competence around the financial advertising arena within the broader gamut of OOH advertising.