Global Advertisers forays into innerwear market

Mumbai : The lingerie market in India is still in its infant stage until in recent times. Today, consumers have brand awareness and spend more on fashionable innerwear. There is also a clear rise in purchasing power and people are willing to buy more premium inner brands. Celebrity endorsements, joint ventures with foreign marquee names and reluctance among consumers to wear baniyans with holes have meant an intense buzz around undergarment makers.

Even the rural consumers want branded innerwear because they are watching ads of Bollywood’s macho men: Salman Khan, Hrithik Roshan, Saif Ali Khan and Shahrukh Khan.

With increasing competition in an innerwear segment, brands like Lux, Dollar, Rupa, Amul Macho, Jockey market their product heavily on out-of-home medium including television, print and other BTL activities.

Explaining on this, Sanjeev Gupta, Global Advertisers says “When it comes to fashion, there is no limit to quantity. Today a consumer buys one, tomorrow he may fancy four. Since this is not a very high-value item, demand is more resilient. Therefore, an innerwear brand doesn’t leave any stone unturned for the success of their product. 

We at Global understand their need and level of competition. An ooh campaign of innerwear brands comes out after in-depth market research with strategically positioned inventories at a reasonable operation cost, giving a brand best ROI. We taped this segment because the proportion of people who use branded innerwear is small so the long-term potential of the segment is very promising.”

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Latest OOH Campaigns - Mumbai - Global Advertisers

Macroman Innerwear - OOH Promotion in Mumbai

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10 Jewel - Let Our Jewels Speak - OOH Advertising

10 Jewel - Let Our Jewels Speak- OOH Promotion - Mumbai

Femella.in - Shopping - Outdoor Advertising - Mumbai

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Platinum Jewellery - Outdoor Media - Mumbai

Platinum Jewellery - Hoarding in Mumbai

 

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Global Advertisers creates high impact outdoor presence for MCHI-Credai Property Exhibition 2013

Friday, 12 April 2013 09:00 (IST)

High impact

  




MUMBAI: The 'MCHI CREDAI Property 2013, the prestigious 21st Real Estate and Housing Finance Exhibition, invites home buyers to the sprawling MMRDA Grounds from April 11 to 14, 2013. Global Advertisers, India's premier outdoor advertising company has created high impact outdoor presence for the exhibition through a campaign that deploys imposing, giant-size billboards across Mumbai.

Extensive coverage

 






The campaign has already generated intense curiosity among buyers through larger than life billboards that carry the message, 'Mumbai makes me happy; where dreams come true'.The stage is all set to showcase Mumbai's heritage and some current and future iconic landmarks stand tall as proof of a future-ready Mumbai.

Large formats deployed

The participants of MCHI-CREDAI Property Exhibition said that they have never seen a campaign like this. The members of MCHI are also very happy with the response they are getting through the outdoor campaign.

Maximising visibility and exposure

The exhibition is yet another real estate feather in Global Advertisers' cap this year. The agency has become synonymous with success when it comes to real-estate outdoor campaigns in Mumbai that include mega brands like, Wadhwa Builders, Rajesh Lifespaces, HubTown, Dosti Group, Rosa Bella, Kalpatru, Mantri, Ajmera Realty, Ekta World, India Bulls Real Estate, Hiranandani Constructions, Kanakia Spaces, Nirmal lifestyle-Sports City, Rustomjee and many more.

Amit Gupta

Amit Gupta, joint director-sales, Global Advertisers, said, "The core  value of our business is honouring what we commit to our clients. No  matter what it takes, we ensure that we deliver the best packages at  most competent rates with 360 degree visibility to our clients. Our team  is known for fresh ideas, and innovative strategies that help us achieve  goals set by our clients. It helps that our new schemes, rotational and barter plans have become very popular with our real-estate developer clients in Mumbai." 

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Global Advertisers received Appreciation letter from Rajesh LifeSpaces

 

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Global Advertisers has been assigned outdoor promotion duty of 19th Lions Gold Award

 












Star studded and most coveted, Lions Gold Awards celebrates it’s19th successive year. Stalwart of different walks of life, who are recognized for their outstanding contributions in their respective field, has been awarded with Lions’ trophy. The awards are broadly classified in three categories: Films, Television and General. 

The award also aims to create awareness regarding the fast spreading Cervical Cancer. Global Advertisers has promoted the event on hoardings across Mumbai.  

On the occasion, Sanjeev Gupta, Managing Director, Global Advertisers said “we are delighted to be associated with Lion Gold Award. I would like to congratulate Mr. Raju Manwani for his contribution towards making this award ceremony, a great symbol of success. 

We at Global Advertisers are always open to support events spreading awareness about Cancer and other social issues.”

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