Global Advertisers - Outdoor Agency in its class : Charagh Din

Showing posts with label Charagh Din. Show all posts

Monday, June 9, 2014

Global Advertisers rolls out OOH campaign for Charagh Din

MUMBAI:
Charagh Din a mega shirt store that today is one of the few established names in the Indian fashion community has launched its outdoor campaign with Global Advertisers. The campaign targets the HNI segment customer with objectives of increasing footfalls and spreading awareness about Charagh Din, across Mumbai. The message is being communicated through Global's large size hoardings that have been effectively communicating Charagh Din’s unique collection to their consumers 24X7.

Commenting on the campaign, Sanjeev Gupta, MD, Global Advertisers, said, ‘The impact of the campaign has matched our expectations. We have executed the Charagh Din’s campaign on premium hoardings. Our research team spent time selecting hoardings that helped Charagh Din generate footfalls at the store. Glamorous creatives on the hoardings further enhanced our reach and engaged target consumers more effectively.”

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Wednesday, July 17, 2013

Global Advertisers brings season’s biggest offers on hoardings

Media News
Mumbai, July 16, 2013

Global Advertisers has introduced Mega offers on hoardings this monsoon. “In our attempt to have full occupancy during the monsoon season, we have introduced various selling concept in our business such as hoardings on rotation basis, barter plans, mix-media plan, tier I & tier II cities plan and many more. An advertisers can also avail discount on bulk bookings and long-term plans. This year, Film industry has emerged as the biggest advertisers on OOH medium in the monsoon season” said Sanjeev Gupta, MD, Global Advertisers.

Global Advertisers focuses on highlighting the specialty and strengths of the outdoor advertising during the monsoon season as many people think that monsoon is a dull period for outdoor industry. But the truth is many people stay out of their home to enjoy the rainy season also. So capitalizing on this fact, the agency aims to target Education, Retailers, Garment, Restaurant, Hotels and Film fraternity. From small retailers to international brands, marketer can avail the benefit of outdoor advertising in their product launch during the rainy season.

Global has recently executed outdoor campaign with multiple inventories and innovation for various films such as (Hindi) Ghanchakkar, Lootera, Yeh Jawani Hai Deewani, Go Goa Gone, Shortcut Romeo, Yamla Pagla Deewana 2, Zindagi 50-50, Bhadaas, BA Pass, (Marathi) Chabbu Palali Sasrala, Anumati, Khokho, (Bhojpuri) Jal Sadhar ki Devi etc..

Furthermore, corporate brands like Charagh Din, Essel World, Gaja Jwellers, Hiranandani Builders, Land Rover, Lux Cozi have also launched their outdoor campaign to reach out to their end consumer.
In monsoon, Global has received maximum number of queries for ambient media and hoardings.

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Wednesday, October 31, 2012

Garment Industry enjoys OOH Publicity

Great festive offers from Global Advertisers

India’s festival season has begun with great fervor. Therefore, we at Global Advertisers assures 24X7 assistance for our customers of Garment Industry, we promises high visibility and off course best returns on their investment….Rotational Plans , Barter Plans, Customized Deals, Discount on Bulk Bookings.

Keeping in mind the economic slowdown, Mumbai-based OOH giant Global Advertisers has chalked out Special Economical Plans for the brands to engage the attention of their customers on the move with innovative hoardings.

An apparel brand's communication strategy targets specific socio-economic class, hence an outdoor promotion has to be in-line with the objective of campaign and most importantly the locations of their target customers. This year, Global has introduced wide range of packages for every budget segment along with value addition services of promotion via social networking sites (Facebook, Twitter and blogs), direct mailers & SMSs to more than 10 lakh HNI clients.

Nearly all major Indian and International apparel brands in the Indian market today feature in Global's client list, which includes Seasons India, Raymond, Pagli, Provogue, Pramanik, Pantaloons,Telon, Libas, Levis Staruss, KKCL, Kalki, Charagh Din, Kimaya and Globus.

High on impact and light on the pocket, Global's plans are helping garment companies reach out to their customers through prominently placed hoardings, bus shelters, railway media, flyovers as well as niche OOH spaces like residential complexes, office premises, recreational centers and malls.

Sanjeev Gupta, MD, Global Advertisers

The garment industry is glamorous, stylish and bold, therefore we have introduced some innovative promotional strategies for this segment that do justice to their positioning and increase footfall at the stores in festive season. We are honored, the kind of response we are getting from apparel brands. Our outdoor inventories supported by our dedicated team who are helping our clients get 100 per cent return on their investment.