Astute, ambitious and affable, MD and bossman at Global Advertisers, Sanjeev Gupta is a force to reckon with in the field of outdoor media. With over two decades of business excellence and genre superiority, Global and its hoardings dot the skyline of Mumbai, ensuring impact advertising, helping brands soar and touch Aonian heights of success.
“Global has some of the finest and most innovative hoardings in Mumbai and all across India. We help brands send the right message to millions of audience,” says Sanjeev with contentment in his tone.
The traditional media, in recent times faces stiff challenge from ever increasing might of digital media. But the master businessman is unperturbed as he states, “Digital is here to stay and will only grow with time. We have to accept the fact. Having said that, outdoor media has its own appeal. When you see your brand on a hoarding, it lends you a larger than life feeling. It makes an impact and statement instantaneously. The key is to innovate and we, at Global, help in cutting through the clutter.”
Global has worked closely with brands like Colors, Zee, Sony and he feels that outdoor media, over the years, has helped create audience for TV shows and films alike.
“The space needs to take a leap. We are waiting for some permission from the govt. Once we receive, you will see neon hoardings all over. It will revolutionize the medium and we can have our very own Times Square in Mumbai,” says the ever optimistic visionary.
On a closing note, the modern day maverick says, “Dream big, go big. At Global, we help you make the right impact. Grow your business with Global.”
Global Advertisers is the go-to brand in outdoor media having joined hands with multiple media houses, film productions and corporate entities. For more details and queries, check its website http://www.globaladvertisers.in/
Mandeep Malhotra, Co-Founder of The Social Street, says spends (on outdoor) might have gone down by as much as 50 per cent this year as compared to last year. Sanjeev Gupta, MD of Global Advertisers, puts the number even higher, at 60 per cent. Even Noomi Mehta, Founder and MD of Selvel, agreed that very little activity has been seen by brands around the IPL, even though outdoor advertising, otherwise, has increased.
However, Atul Shrivastava, COO at Laqshya Media, agreed with Mehta's assessment that OOH spending has increased though he admitted that it is difficult to "correlate them (OOH Spends) with IPL. "In the previous years, spends on other mediums including OOH used to come down. But this year it is normal and better. So we can say that activities on OOH have also increased (compared to last year). In terms of percentage, there is a growth of 8-10 per cent (approx) in OOH spends compared to last year around this season.
The importance of TV, where a 10 second ad spot is going for around 5.5-7 lakh, according to sources, is highlighted by the example of Housing.com, which has launched its first ever TVC campaign during the IPL. Last year, the company had preferred to take the digital route but this year, the company has decided that TV will be its main focus area for advertising. When asked whether the company has any plans to utilize other mediums, Nikhil Rungta, CMO at Housing.com said, "For now, we have only taken space on TV and will be supporting it through digital properties. There are no plans for using other mediums or Hotstar, etc. right now. The main focus this year will be TV."
Commenting on the association, Sanjeev Gupta, MD, Global Advertisers said, "Our association with the team and CCL has great potential. The team has a good line-up of batsmen and bowlers from the Bhojpuri film industry. I am excited to watch Ravi Kishan and Nirahua play the game. Over the years, CCL has become a very popular tourney amongst the masses and it's a great platform to reach out to a large set of live audience, all at once."
