Outdoor advertising brings viewers close to TV sets- Global Advertisers

India’s premier outdoor agency, Global Advertisers witnesses the grand promotion of IPL 7 on huge outdoor displays in Mumbai. Executed by Storyboard Brandcom, the campaign is built around the tagline, 'Come on Bulaava Aaya Hai'. With an objective to create visibility and drive viewership for the Indian Premier League, Sony Max and Sony Six have initiated an OOH campaign spread across 97 cities. Playing the role of supportive medium to the entire promotional plan, theses billboards are snazzy and light up at night with bright cut outs of bugles, calling out to passersby to catch the cricket frenzy on Sony Six and Sony Max, along with the match dates and timings. 

Being the admirer of innovation and new ideas, Global Advertisers noticed that the campaign features two unique innovations created especially for Mumbai at prominent locations such as Juhu and Mahim Causeway.The Juhu creative features a hoisted collar with the tagline and bugles and the second innovation at Mahim Causeway is a combination of a rotating disc featuring the captains of the eight IPL teams and billboards featuring the tagline and official broadcasters, along with the match dates. The conspicuous 10X24 feet innovation attracts the attention of the target group that drives by.

We at Global Advertisers congratulates team of Storyboard Brandcomm on successfully executing the IPL 7 outdoor campaign.

For the record, Global has spearheaded the revolution in outdoor media – arresting consumers’ attention as well as driving home the message effectively. Mobile vans, taxi, bus shelter, Z-boxes, street furniture, fleet graphics, digital displays at mails and multiplexes, ferries, amusement parks, airplanes, swimming pools and rest rooms have been creatively exploited by Global to communicate with consumers on the go. That explains why Global has been the leading outdoor media partner for all major sectors over the last 18 years. 

Call Now Mr. Amit Gupta - 9820 797 773 Or Email - amit@globaladvertisers.in

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OOH players prepare for slump as IPL approaches

The seventh season of the Indian Premier League is set to start on April 16, with the first 20 games to be held in the UAE and the remaining 40 to be held in India (between May 2 and June 1). OOH agencies say that the IPL season causes a disruption in the business, with advertisers keener onelectronic and print media to exploit the high visibility the popular tournament generates. In fact, citing the same reasons, Sanjeev Gupta, MD, Global Advertisers expects OOH spending to drop by almost 30 per cent during the IPL season.

 

 

Another reason that could have an effect on spending this season is the fact that 20 matches are being held outside the country. “Spends on OOH will logically be less as brands will not see enough value. Even when the IPL returns to the country in May, the window available is very small,” said Balakrishna P.M, COO, Allied Media, a media planning agency.

Rajneesh Bahl, CEO, Percept OOH also agreed that most advertisers do prefer to go “on-air”. However, he pointed out that OOH spends from the IPL governing body itself as well as the various franchises should also be taken into account. “They (franchises and IPL) know that outdoor gives them a great option to create buzz around the tournament. So, even when revenue from other advertisers decreases, OOH does help,” he said.

Sunder Hemrajani, MD, Times Innovative Media, also agrees that franchises do use OOH extensively for their campaigns. According to him, though brands spend substantially on TV and print, interest in properties around stadiums picks up during the IPL season. “We have usually seen that our properties around the stadiums in metros like Mumbai, Delhi and Bangalore do well during the IPL season, but, overall, OOH does take a hit during this period,” he added.

On a more hopeful note, Atul Shrivastava, COO, Laqshya Media,believes with the controversies surrounding the IPL this season, maybe brands would be hesitant about being associated with it. “A lot of advertising budget is consumed by the IPL every year. Since it has started, the OOH industry has suffered from low interest during this period. With limited budgets, clients will obviously give more preference to TV and print advertising rather than OOH. I cannot predict but, if advertisers reduce spending on IPL this year because of the various issues, then those budgets might get diverted to OOH spending. Maybe then things will be different this year,” he said.

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Global Advertisers engages hoardings for IPL-2013

 

Mumbai:  With another season of IPL round the corner, Global Advertisers has provided large size outdoor format for the promotion of 6th edition of Indian Premier League (IPL). The creative of IPL matches have been mounted on intensely lit sites at tactical locations in Mumbai. The creatives reveal the information about the tournament including match details, telecast time and team. The tournament is scheduled to start from 3 April to 26 May 2013. The opening ceremony will be held at the Salt Lake Stadium in Kolkata on 2 April 2013.

Commenting on the outdoor campaign, Sanjeev Gupta, MD, Global Advertisers said, “Large size displays at traffic junctions and shopping malls, grabbed the attention of commuters quite effectively. With an aim to maximize IPL’s reach in Mumbai, the media planning & buying team at Global has offered strategically positioned hoardings for the creative.”

He further adds, “IPL provides great opportunity to players and opens door to the Indian national team. I believe that these players get a chance to play with some of the best players in the world, get training with the best support staff and the chance to showcase their cricket talent, beside the glamour and loads of bucks.”

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