Showing posts with label Lakmé Fashion Week. Show all posts
Showing posts with label Lakmé Fashion Week. Show all posts

Thursday, March 13, 2014

LFW once again favours Global Advertisers for outdoor promotion

Lakme Fashion Week Spring/Resort 2014 - OOH - Mumbai
Lakme Fashion Week Spring/Resort 2014 - Outdoor Promotion
Lakme Fashion Week Spring/Resort 2014 - Mumbai
LFW - Outdoor Media Partner Global Advertisers
Lakme Fashion Week Spring/Resort 2014 - Billboards
Lakme Fashion Week goes outdoor with Global Advertisers

Mumbai: 13 March, 2014: Lakmé Fashion Week (LFW 12-16 March, 2014), India’s leading fashion trade even has once again assigned its advertising duties to India’s premier outdoor advertising agency Global Advertisers. Industry’s popular and bollywood’s favourite fashion designer Manish Malhotra has opened the Lakmé Fashion Week Summer/Resort 2014 in Mumbai with actress Sonakshi Sinha as a show stopper. And, the Lakme Grand Finale will be presented by Rajesh Pratap Singh. Being the most awaited glamorous show of the country, its outdoor promotional plan has always been very challenging, the location of hoardings, size of the display, high visibility all contributes to the success of its campaign on outdoor medium. To create a buzz, Global has dedicated best of its property covering every nook ‘n’ and corner of the city.

Commenting on the association, Sanjeev Gupta, MD, Global Advertisers said “we are delighted to be associated with LFW again this year; they trusted our services and products. As an official outdoor partner for LFW, we delivered innovative branding solutions via our OOH army. Mumbai’s all high profile areas have been successfully captured through our displays, ensuring clutter free visibility for the show.”

LFW will showcases the talent of 100 new designers as well as the established ones including  Anita Dongre, Krishna Mehta, Tarun Tahiliani, Narendra kumar, Swapnil Shinde and many more.  Bollywood celebrities as show stoppers, season’s best ensembles, luxury brands and outfits have been the key success element of LFW, making it most talked fashion event of the industry.
 
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Saturday, August 17, 2013

Lakmé Fashion Week partners with outdoor giant Global Advertisers for Winter/Festive 2013



Lakmé Fashion Week grand opening by ace designer Manish Malhotra
Lakmé Fashion Week


Mumbai: Aug, 2013: Lakmé Fashion Week (LFW 23-27 August), India’s leading fashion trade event, assigned its outdoor promotion duty to India’s premier agency Global Advertisers. To commemorate the grand fashion event, Bollywood’s favorite designer Manish Malhotra will inaugurate the season on 22nd August 2013 at Grand Hyatt, Mumbai and fashion legend Sabyasachi Mukherjee, will present his collection as the Grand Finale show on 27 August, 2013.
Sanjeev Gupta, MD, Global Advertisers says “we are glad to be associated with LFW as their official outdoor partner. The outdoor campaign is taking the event to next level of diversity, creativity and energy. Our strategic displays of large size hoardings have been deployed for this campaign, covering Mumbai’s high profile areas with their clutter free visibility.”
LFW will showcase the talent of 100 new designers as well as the established ones including Ritu Kumar, Rana Gill, Anita Dongre, Archana Kochhar, Rocky S, Krishna Mehta, Swapnil Shinde and many more. Fashion industry’s biggest brands, bollywood celebrities as  show stoppers, season’s best style and outfits have been the ingredients of LFW, making it most awaiting fashion event of the industry.