Life Ok show ‘Baazigar’ on large billboards of Global Advertisers

Mumbai: The content has become the first element to ensure success in the television industry today. Therefore to get highest TRPs, depends upon how well you have packaged your content. Once the show is ready, it needs to be promoted well in the market therefore all advertising mediums are deployed to attract the audience. And, to achieve the same, Life Ok has engaged huge numbers of hoardings across Mumbai. Executed by Global Advertisers, the show which is set to premier on the 20th of June on Life Ok did a OOH campaign all around Mumbai, to garner maximum audience visibility.

The show ‘Baazigar’ revolves around the rich, powerful and dynamic business man, who falls for a simpleton, it arrives with a new concept to break away monotony of current shows.

“We have executed outdoor campaigns for Life Ok in the past and really like the kind of shows they are making. We truly appreciate their marketing strategy of their shows. Indian television industry is constantly growing and presenting the fusion of content for our varied audience. It’s been a great experience while working for Life Ok. We are sure many people will stick to the new show and the channel will get good TRPs. We wish entire team of Baazigar all the best,” said Sanjeev Gupta , MD, Global Advertisers.

M&E sector drives growth of OOH in 2013

 At the onset of 2013, Indian Television and Film industry has opened arm for outdoor advertising industry. With the launch of several new TV shows & reality programme including Nach Baliye season 5 (Star Plus), Amita ka Amit (Sony), Welcome (Life Ok), Aaj Ki Housewife Hai Sab Jaanti Hai (Zee TV), Nautanki and Sanskaar (Colours), Hunted Nights (Sahara One), Veera (Star Plus), Tota weds Maina (SAB TV).....OOH industry is enjoying its first inning of the year. Similarly, movies like Inkaar and Akaashvani had assigned significant budget for the outdoor promotions of their movie in metros and Tier II & Tier III cities.

Sanjeev Gupta, Managing Director, Global Advertisers, says, "We are enjoying the season with 80 percent occupancy. Along with banking products this year we have got large number of bookings from M&E sector. We have also seen a trend of marketing “Maha” episodes of daily soaps, award ceremony and television premier of movies. Our team at Global has already geared up for converting challenges into opportunities this season."

These campaigns have largely engaged hoardings, bus media, pole kiosks, cantilever and rail media. As per the target customers, Global has provided strategic locations, right mix of media and 24X7assistance to their client to earn best ROI for them. These outdoor promotions have been extended to Tier II & Tier III cities such as Ahmadabad, Ludhiana, Surat, Jalandhar and Pune.

Join us on