Life Ok show ‘Baazigar’ on large billboards of Global Advertisers

Mumbai: The content has become the first element to ensure success in the television industry today. Therefore to get highest TRPs, depends upon how well you have packaged your content. Once the show is ready, it needs to be promoted well in the market therefore all advertising mediums are deployed to attract the audience. And, to achieve the same, Life Ok has engaged huge numbers of hoardings across Mumbai. Executed by Global Advertisers, the show which is set to premier on the 20th of June on Life Ok did a OOH campaign all around Mumbai, to garner maximum audience visibility.

The show ‘Baazigar’ revolves around the rich, powerful and dynamic business man, who falls for a simpleton, it arrives with a new concept to break away monotony of current shows.

“We have executed outdoor campaigns for Life Ok in the past and really like the kind of shows they are making. We truly appreciate their marketing strategy of their shows. Indian television industry is constantly growing and presenting the fusion of content for our varied audience. It’s been a great experience while working for Life Ok. We are sure many people will stick to the new show and the channel will get good TRPs. We wish entire team of Baazigar all the best,” said Sanjeev Gupta , MD, Global Advertisers.

Eskay Property inaugurated their new venture – The E Hotel, flags off Outdoor Campaign by Global Advertisers

Mumbai: Widespread hoardings across Mumbai are announcing the launch of “The E Hotel”, a new launch from the Eskay property in Mumbai. The mandate for the outdoor campaign has been given to India’s premiere out-of-home agency, Global Advertisers.

The E Hotel is a one of a kind luxurious escape nestled in one of the few green coves within the concrete jungle of Mumbai. The hotel is a sprawling 7 storied building with simplistic aesthetics adorned by Buddhist chants and symbolisms of the journey of the Buddha. To communicate the same, the agency is using strategic locations and multi-sized billboards to create an integrated mix for the outdoor campaign.

Sanjeev Gupta, Managing Director, Global Advertisers said, “Our intent is to reach out to the target audience of our client in Mumbai. Our teams have designed this campaign with great insights to deliver the best results in the most cost effective way. We have executed the campaign on large hoardings in Mumbai.”

Ice cream marketing on Hoardings is becoming cool said Sanjeev Gupta, MD, Global Advertisers

Mumbai : Over the years, ice cream market in India has gained momentum with entry of national and local players in the market. As per the reports, the segment which is projected at Rs 3,000 crore has been growing at 19.5 per cent year-on-year. Ice-cream is typically regarded as a seasonal product, with demand peaking during the summer months. Therefore, activities on outdoor advertising increases during this time. Global Advertisers, an out-of-home agency has recently executed campaign for the home-grown ice cream- Kwality and also for the international players- Magnum and Havmor. Kwality ice cream outdoor campaign aimed at creating awareness about their new product- Cornetto, Havmor‘s objective was to promote quality of its products along with creative on new flavours and HUL's Magnum flagged off the campaign for its new addition- Magnum Brownie. These brands mainly engaged large size hoardings at important junctions of the city along with bus shelters.

Commenting on ice-cream campaigns, Sanjeev Gupta, MD, Global Advertisers, said “ In India there are about 30-35 ice-cream brands. This year, we have seen significant increase in the demand of hoardings from this segment because of extremely hot weather conditions which has probably turned out to be good for ice-cream sector.”

He further added, “Increasing urbanisation, rising incomes, consumer awareness, and improved cold supply chain has made this sector fast growing. Our outdoor media platforms such as hoardings, bus media, railway media, and airport media are increasingly becoming popular for the promotions of Ice-cream brands and we hope to see more traction by next year.”

Today, Amul, Kwality Walls, Mother Dairy, Vadilal,Cream Bell, Natural are amongst the prominent homegrown ice creams. Whilst Magnum, Havmor, Baskin-Robbins, London Dairy, New Zealand Naturals, and Hokey Pokey cater to the high-end market.