Global Advertisers creates high impact outdoor presence for MCHI-Credai Property Exhibition 2013

Friday, 12 April 2013 09:00 (IST)

High impact

  




MUMBAI: The 'MCHI CREDAI Property 2013, the prestigious 21st Real Estate and Housing Finance Exhibition, invites home buyers to the sprawling MMRDA Grounds from April 11 to 14, 2013. Global Advertisers, India's premier outdoor advertising company has created high impact outdoor presence for the exhibition through a campaign that deploys imposing, giant-size billboards across Mumbai.

Extensive coverage

 






The campaign has already generated intense curiosity among buyers through larger than life billboards that carry the message, 'Mumbai makes me happy; where dreams come true'.The stage is all set to showcase Mumbai's heritage and some current and future iconic landmarks stand tall as proof of a future-ready Mumbai.

Large formats deployed

The participants of MCHI-CREDAI Property Exhibition said that they have never seen a campaign like this. The members of MCHI are also very happy with the response they are getting through the outdoor campaign.

Maximising visibility and exposure

The exhibition is yet another real estate feather in Global Advertisers' cap this year. The agency has become synonymous with success when it comes to real-estate outdoor campaigns in Mumbai that include mega brands like, Wadhwa Builders, Rajesh Lifespaces, HubTown, Dosti Group, Rosa Bella, Kalpatru, Mantri, Ajmera Realty, Ekta World, India Bulls Real Estate, Hiranandani Constructions, Kanakia Spaces, Nirmal lifestyle-Sports City, Rustomjee and many more.

Amit Gupta

Amit Gupta, joint director-sales, Global Advertisers, said, "The core  value of our business is honouring what we commit to our clients. No  matter what it takes, we ensure that we deliver the best packages at  most competent rates with 360 degree visibility to our clients. Our team  is known for fresh ideas, and innovative strategies that help us achieve  goals set by our clients. It helps that our new schemes, rotational and barter plans have become very popular with our real-estate developer clients in Mumbai." 

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State Bank of Patiala - Happy Gudi Padwa

State Bank of Patiala - Hoarding in Bandra - Global Advertisers 
~~ गुढी पाडव्याच्या हार्दीक शुभेछ्या ~~

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Global Advertisers wishes Happy 'Gudi Padwa'

MCHI Property Exhibition - 2013 - Global Advertisers OOH Agency

Advertising Agencies - Global Advertisers - Marine Drive

Hoarding Advertising Agency - Global Advertisers - Mumbai

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MCHI Property Exhibition - 2013 - Global Advertisers

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Advertising Hoarding - Global Advertisers - Mumbai

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Indian Outdoor Advertising - Global Advertisers

Global Advertisers - Outdoor Media Owners

Agencies and OOH Industry - Global Advertisers

Outdoor Publicity Marketing - Global Advertisers - Mumbai 

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Integrated outdoor solution will maximize brand’s reach-Global Advertisers

Mumbai: Global Advertisers, a Mumbai based out-of-home media agency, has witnessed an emerging trend of Indian consumer. Now, people are engaged with mobile applications such as WhatsApp, BBM or social networking channels in most of their free time while travelling. In a city like Mumbai, people on an average stay away from home nearly 12 hours in a day. In 30 minutes journey via a local train, one can see more than 50 billboards (this figure varies with mode of transportation and locality). On the social media side, India takes the third position in top ten countries with most Face book users in 2013 which reinstate that a brand promoting its product on billboards and social networking channels has been successful in grabbing the attention of a customer.

No wonder! The combination of outdoor advertising with digital promotions has certainly gained momentum in India. Increasing ad rates and squeezing marketing budget have opened new avenues of promoting a brand. Advertisers are looking for cost-effective multi-media plans which help them to penetrate specific markets and reach out to the right customer.


Sanjeev Gupta, MD, Global Advertisers said “In this fast paced life, people are travelling a lot for work. This makes us think that a brand needs an integrated solution to engage their potential customers on the go. It’s an opportunity and challenge for us. Impressive outdoor, innovative displays coupled with strong presence of a brand on popular websites, Face book and Twitter, surely inks an image of a brand in the mind of a customer. These very customers notice hoardings while travelling and like the brand when they surf internet. They also update their FB,  BBM status or even tweet if they find anything interesting. Eventually, these conversations become a discussion forum. It’s a great trend which needs to be explore in near future.”

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Take your brand to regional areas via OOH-Global Advertisers

Take your brand to regional areas via OOH   By:  Sanjeev Gupta MD, Global Advertisers Date:   Apr 01, 2013

A road going to city had never been smooth in India. Pot holes, rough surface were always there to make you realize that you are travelling the country side. But now, time has changed and so the administrations, cities like Pune, Nasik, Nagpur, Aurangabad, Ludhiana, Indore, Lucknow , Raipur, Jaipur, Panjim and Ahmadabad have witnessed huge growth in infrastructure. Broad lanes, Shopping malls, Flyovers, Bridges all have been constructed in these cities which have given boost to Indian outdoor advertising industry. These cities offers large size displays at local markets and enhances brand’s image by connecting to local commuters in their regional language. As per the experts, consumer living in these cities recalls a brand mostly seen on hoardings and public transport. Sanjeev Gupta, MD, Global Advertisers says “discerning Indian consumer living in Tier II & Tier III cities is no more loyal to one brand. They are open to experiment new product & services without hesitation.Everyday they are being bombarded with tactical ads at their door step. The most popular outdoor format includes hoardings placed at community area, gym, market, school, cycle rickshaw and public transport. He further says "as an OOH media agency, we have great opportunities in these cities as we have witnessed that large numbers of brands have shifted their marketing focus from metro to these fast growing cities.Therefore, industries like Telecomm, Automobile, FMCG, M&E have assigned siginificant budget for the promotion of their product & service in Tier II & Tier III cities of India.”  Join us on