Global Advertisers - Outdoor Agency in its class : Innovative

Monday, April 1, 2013

Take your brand to regional areas via OOH-Global Advertisers


	Take your brand to regional areas via OOH

By:	Sanjeev Gupta MD, Global Advertisers
Date:	Apr 01, 2013

A road going to city had never been smooth in India. Pot holes, rough surface were always there to make you realize that you are travelling the country side. But now, time has changed and so the administrations, cities like Pune, Nasik, Nagpur, Aurangabad, Ludhiana, Indore, Lucknow , Raipur, Jaipur, Panjim and Ahmadabad have witnessed huge growth in infrastructure. Broad lanes, Shopping malls, Flyovers, Bridges all have been constructed in these cities which have given boost to Indian outdoor advertising industry.

These cities offers large size displays at local markets and enhances brand’s image by connecting to local commuters in their regional language. As per the experts, consumer living in these cities recalls a brand mostly seen on hoardings and public transport.

Sanjeev Gupta, MD, Global Advertisers says “discerning Indian consumer living in Tier II & Tier III cities is no more loyal to one brand. They are open to experiment new product & services without hesitation.Everyday they are being bombarded with tactical ads at their door step. The most popular outdoor format includes hoardings placed at community area, gym, market, school, cycle rickshaw and public transport.

He further says "as an OOH media agency, we have great opportunities in these cities as we have witnessed that large numbers of brands have shifted their marketing focus from metro to these fast growing cities.Therefore, industries like Telecomm, Automobile, FMCG, M&E have assigned siginificant budget for the promotion of their product & service

in Tier II & Tier III cities of India.”

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Wednesday, May 25, 2011

Global Advertisers - The Ultimate Choice In Outdoor Advertising - Campaign - Titan Eye+

Titan Eye+, India’s leading and most respectable name in designer spectacles, has introduced “25% off Exchange offer” in the market The company has engaged Global Advertisers, Mumbai‘s most innovative outdoor agency, to reach out to customer across Mumbai.

To ensure that the communication reaches the potential consumers 24x7, Global has used larger than life canvases generating high impact and higher brand awareness. And most importantly, has been successful in making the offer the talk of the town.

Global Advertisers has used mix media tools special quality display material to massively highlight elegant designs of spectacles in its outdoor campaign. As a result, everyone is stopping to look at the offer instantly. No wonder, large canvases of Hoardings spread across in all areas such as: Borival, Andheri, Tardeo, Santacruz, Kandivali, Vasai, Thane, and Vashi are displaying message loud and clear.

Global has also engaged Unipole, Bus shelters, Back Panel, Glow sign at Chruchgate targeting commuters in suburbs to multiply walk-ins and inquiries. And also to complement first of its kind outdoor campaign using multiple creative tool of outdoor advertising.

In short, Global has incorporated innovative media formats – a fusion of outdoor and ATL activities that has generated more than desired awareness & buzz about the offer. Moreover, the campaign promises to strengthen company’s brand equity and image in the long run.

HOARDINGS

AND

UNIPOLES