Ice cream marketing on Hoardings is becoming cool said Sanjeev Gupta, MD, Global Advertisers

Mumbai : Over the years, ice cream market in India has gained momentum with entry of national and local players in the market. As per the reports, the segment which is projected at Rs 3,000 crore has been growing at 19.5 per cent year-on-year. Ice-cream is typically regarded as a seasonal product, with demand peaking during the summer months. Therefore, activities on outdoor advertising increases during this time. Global Advertisers, an out-of-home agency has recently executed campaign for the home-grown ice cream- Kwality and also for the international players- Magnum and Havmor. Kwality ice cream outdoor campaign aimed at creating awareness about their new product- Cornetto, Havmor‘s objective was to promote quality of its products along with creative on new flavours and HUL's Magnum flagged off the campaign for its new addition- Magnum Brownie. These brands mainly engaged large size hoardings at important junctions of the city along with bus shelters.

Commenting on ice-cream campaigns, Sanjeev Gupta, MD, Global Advertisers, said “ In India there are about 30-35 ice-cream brands. This year, we have seen significant increase in the demand of hoardings from this segment because of extremely hot weather conditions which has probably turned out to be good for ice-cream sector.”

He further added, “Increasing urbanisation, rising incomes, consumer awareness, and improved cold supply chain has made this sector fast growing. Our outdoor media platforms such as hoardings, bus media, railway media, and airport media are increasingly becoming popular for the promotions of Ice-cream brands and we hope to see more traction by next year.”

Today, Amul, Kwality Walls, Mother Dairy, Vadilal,Cream Bell, Natural are amongst the prominent homegrown ice creams. Whilst Magnum, Havmor, Baskin-Robbins, London Dairy, New Zealand Naturals, and Hokey Pokey cater to the high-end market. 

Global Advertisers showcases Real Estate project Vivante

Mumbai: This real estate outdoor campaign has become talk of the town amongst Mumbaikars with its amazing offerings

Mahindra Vivante is the brand new creation by the reputed real estate builder Mahindra Lifespaces. The construction is widely spread beyond wide 3 acres of land in Andheri East, Mumbai and enjoys close proximity to all social facilities. In order to create buzz for their latest project, the real estate company assigned its outdoor promotion duties to Global Advertisers.

Global Advertisers executed the campaign across Mumbai. The agency has engaged Hoardings at key locations to further maximize the visibility for the brand.

"Mumbai is a hub of real estate projects. Outdoor advertising campaign for Mahindra Lifespaces new project- Vivante is of a very high value campaign to reach out to potential customers. I am very excited to see the results of this campaign as we have put up our best hoardings at important roads of the city." said, Sanjeev Gupta, MD, Global Advertisers.

Paradigm Realty shines in Mumbai on hoardings with Global Advertisers

Mumbai: Global Advertisers, India’s smartest outdoor agency creates strong presence of real estate group Paradigm realty on hoardings, making the campaign stand out from the clutter. 

The real estate brand has created Ananda Residency in Borivali using global contemporary techniques. Global has executed the outdoor campaign for the brand by strategically covering important points of the city.

Talking about the campaign, Sanjeev Gupta, MD, Global Advertisers said, "We have been doing a lot of real estate campaigns and this one also stands out from the crowd. Paradigm Realty has been highly regarded for eclectic mix of diversified yet creates marvels. As of now we have been getting a lot of positive response for this campaign."