Showing posts with label Advertising. Show all posts
Showing posts with label Advertising. Show all posts

Monday, November 14, 2016

ET Acetech MUMBAI 2016 exhibition promoted on Global Advertisers premium hoarding at Bombay Exhibition Centre


Mumbai: ET ACETECH MUMBAI 2016 is the most prominent exhibition in Mumbai. It brings together members dealing in Real Estate Development on one common platform to address various issues facing the Industry. This includes architects, designers, developers, engineers, contracting companies, material suppliers and technology providers. To create the publicity for their upcoming event, the organizers have put large hoardings around Mumbai. India’s premier outdoor giant, Global Advertisers have put it’s A category hoarding to spread the message in Mumbai. The creative of the campaign showcases Bollywood king Shahrukh Khan to glamorize the event.

Commenting on campaign, Sanjeev Gupta, MD, Global Advertisers, said, “ It’s a great opportunity to connect with wide stakeholders of real estate industry. We have put up a display for this event on our best hoarding to tap the right mix of visitors for this event. Real estate industry from builders to housing loans by various banks have been a major advertisers on outdoor, and this exhibition is a great platform for all of us to come together.”

The exhibition held @ Bombay Exhibition Centre.

Friday, November 11, 2016

Global Advertisers creates OOH buzz for O2 Rise mineral water

Mumbai: O2 Rise engages Global Advertisers for the outdoor promotions of their mineral water. O2 Rise revolutionised the industry by introducing world endorsed and famous water treatment processes like Reverse Osmosis and Re-Mineralisation processes a very few brands can boast of even today. Executed by Global Advertisers, the OOH campaign of O2 Rise mineral water stands out in the clutter of ads because of its wide and larger than life display in Mumbai. O2 Rise has come a long way from being recognized as a brand for packaged drinking water and the same has been conveyed through the outdoor campaign. 

Sanjeev Gupta, MD, Global Advertisers, said, "We are glad to be associated with O2 Rise mineral water. We have done an outdoor campaign for them according to their target audience and selected outdoor property covering the major population of Mumbai."

The objective of the campaign was to spread the message of O2 Rise mineral water. Thus, a high mileage campaign with a large size out of home media property was executed. The choice of hoardings for this campaign has turned out very effective for the client.


Wednesday, November 9, 2016

Zee Classic engages large billboards of Global Advertisers for Ye Aaj Ka Classic Hai with Arjun Kapoor

Mumbai:  India’s premier Hindi movie channel, Zee Classic has engaged hoardings across Mumbai to promote its new show Ye Aaj Ka Classic Hai with Arjun Kapoor. Executed by Global Advertisers, the OOH promotion of Ye Aaj Ka Classic Hai with Bollywood heartthrob Arjun Kapoor successfully captured the attention of audience. For the first time in Television history, any channel will give every decade of Bollywood films, its own dedicated time. 

speaking on the campaign, Sanjeev Gupta , MD, Global Advertisers, said “We have executed outdoor campaigns for Zee network in the past and Ye Aaj Ka Classic Hai is a very interesting concept as its slogan says Ye Aaj Ka Classic Hai. Yahan Har Zamane Ka Apna Time Hai. We truly appreciate their marketing strategy for this show. We are sure that the channel will get good TRPs of the show.” 

Some of the initial themes of this show are Shandaar Sixties (Mon-Fri 10am) The 70s Mix (Mon-Fri 1 pm), Best of 80s/90s (Mon-Fri 4pm & 7pm) and B&W Classic (Every Sat 7am).

DNA newspaper engages hoardings of Global Advertisers

Mumbai : DNA, the English broadsheet daily owned by Diligent Media Corporation, an Essel Group company,has launched an all new avatar in Delhi and Mumbai. To promote this new edition, the publication has rolled out the quirky campaign #SayNoToJunk. The campaign is divided into two parts - outdoor ads and digital films. Mumbai based OOH agency, Global Advertisers has engaged its premium hoardings for this campaign.

Commenting on the success of the campaign, Sanjeev Gupta, MD, Global Advertisers said, “As per the client brief and our understanding of their market share, our team at Global spotted areas and effective media tools for the promotion. The team provided hoardings at dense market areas of western and central Mumbai."

Through news, views, analyses and interactivity, DNA provides readers with a composite unbiased picture of the city, the country and the world around them.

Wednesday, November 2, 2016

Global Advertisers puts up premium hoardings for UBER

Mumbai: Global Advertisers, India’s finest outdoor agency has been roped in to promote taxi service app-Uber. The agency has offered its best hoardings to create buzz around the premium services of Uber. After entering the Indian market about three years ago, Uber made several addition to its services that were brought in keeping the Indian riders in mind exclusively.

Commenting on the campaign, Sanjeev Gupta, Managing Director, Global Advertisers, said, “We are glad to be a part of Uber’s outdoor campaign. With powerful creatives and positioning of our A+ hoarding, we are able to successfully capture the attention of commuters on the way for our prestigious client.”

Looking at the cost-conscious Indian market, in November 2014, Uber launched the UberGO service, featuring a new fleet of low cost hatchbacks. With the introduction of UberGO, the service started to make a lot more sense to daily commuters with the fares priced even lower than kaali-peeli taxis.

Tuesday, October 18, 2016

Amazon.in assigns outdoor promotion duties to Global Advertisers for Lakme Fashion Week Collection

Mumbai: India’s pioneer outdoor agency, Global Advertisers executes outdoor campaign for Amazon.in across Mumbai. The agency has put up large size billboards for the display of the creative. Being the festive season, the brand has selected premium hoardings at strategic location for the campaign.

Speaking on the campaign, Sanjeev Gupta, MD, Global Advertisers, said, “ Every medium has its own importance in carrying out the message of the brand to potential customers. OOH becomes very important as more and more people are travelling these days on roads, bus, rails, flight etc. So, we at Global Advertisers tap these areas and carve out the best outdoor campaign for clients such as Amazon.in.”

Amazon.in launched with Books and Movies & TV Shows and has expanded its offerings to various consumer products under different categories.

Thursday, October 13, 2016

Global Advertisers executed OOH Campaign for Business Today’s Most Powerful Women in Business awards, 2016 in Mumbai

Mumbai: Global Advertisers, India’s premium outdoor agency associated with” Business Today’s Most Powerful Women in Business awards, 2016” as an outdoor media partner. To maximize the reach of the award function, the agency has placed hoardings at strategic locations across Mumbai. 

"Business Today’s Most Powerful Women in Business awards, 2016 because of its concept makes it most popular. We have created significant buzz for the event in the city by deploying large size hoardings across the city, said Sanjeev Gupta, MD, Global Advertisers.

Some of the 30 winners are RIL's Nita Ambani, SBI's Arundhati Bhattacharya , HUL's Priya Nair, Godrej Group's Tanya Dubash,  Kotak Mahindra Bank's Shanti Ekambaram, VIP's Radhika Piramal, Apollo Hospital's Suneeta Reddy, Shardul Amarchand Mangaldas' Pallavi Shroff and fashion designer Anita Dongre.

Indiabulls Housing Finance Ltd gets grand opening for their NCD issue through Outdoor Campaign

Mumbai: The OOH specialist, Global Advertisers which handles the Indiabulls Housing Finance Ltd (IBHFL) outdoor advertising mandate kicked off outdoor campaign for their NCD issue. Global Advertisers engaged premium hoardings for the campaign. IBHFL is the 2nd largest private housing finance company in India, regulated by the National Housing Bank (NHB) their business’ spread across housing finance, real estate and wealth management.

Speaking on the campaign, Sanjeev Gupta, MD, Global Advertisers, said "It’s a good marketing activity to establish connect with potential investors of IBHFL. We have generated good response for our valuable client".

The agency offers superlative quality and unmatched prices for 150 premium hoardings at strategic locations across Mumbai from last 18 years. 

Wednesday, October 5, 2016

Global Advertisers puts up luxury car brand Toyota on premium hoardings

Mumbai: Global Advertisers, India’s finest outdoor agency has been roped in to promote luxury car manufacturer-Toyota. The agency has offered its best hoardings to create buzz around the launch of Platinum Etios from Toyota, the leading Japanese manufacturer of cars. The new Platinum Etios gets a bolder design, with an all-new front grille, sporty front and rear bumpers and a stylish rear chrome garnish on the boot lid.

Commenting on the campaign, Sanjeev Gupta, Managing Director, Global Advertisers, said, “We are glad to be a part of Toyota’s outdoor campaign. With powerful creatives and positioning of our A+ hoarding, we are able to successfully capture the attention of commuters on the way for our prestigious client.”

The new Platinum Etios sedan takes comfort and safety to the next level with its host of features, yet at a competitive price tag.

Asian Paints kick started their outdoor campaign 'Asian Paints Colour Expert' with Global Advertisers

Mumbai : Asian Paints is India’s leading paint company, kicked off their new ad campaign 'Asian Paints Colour Expert' in Mumbai. The campaign has been execute by Global Advertisers, India' smartest outdoor agency, communicating brand’s key strengths on large size hoardings across Mumbai.These billboards are strategically placed to get noticed by people from afar.

“Asian Paints is a pioneer brand in its category. With our giant hoardings, we are able to enhance the reach of our esteem client to its maximum potential. Our team has dedicated significant hours to design the OOH campaign to convey the brand’s message in a most reasonable manner way but on a larger canvass.” said Sanjeev Gupta, MD, Global Advertisers.

Friday, September 30, 2016

Sanjeev wins coveted "OOH Marketing Professional of The Year" award by Asian Customer Engagement Forum & Awards (ACEF)

Mumbai: Sanjeev Gupta, Managing Director of India’s most trusted outdoor advertising agency, Global Advertisers won “OOH Marketing Professional of The Year" award by Customer Engagement Forum, Asia
(ACEF) for his outstanding contribution in OOH advertising. Sanjeev‘s commitment to innovation, service and strategic media planning has helped his clients foster lasting communications between consumers and brands. In an industry first, Sanjeev created dedicated cells comprising media planners, marketers and operations personnel that cater to specific market segments like education, finance, entertainment and films, corporate, IPOs and retailing. His strategies helped Global's clients get the best value for their money, superlative service and the fastest turnaround time in the industry.

Commenting on this occasion, Sanjeev Gupta, Managing Director, Global Advertisers, said “I am happy to receive this award and would like to thank everyone. I have learnt many lessons from my journey: there are many ups and downs, struggle and challenges that have given me strength to strive for the best and experience the success.”

For the record, Global Advertisers offers superlative quality and unmatched prices for 150 premium hoardings at strategic locations across Mumbai from last 17 years. The agency has executed outdoor campaigns for over 100 brands, 500 multi-media campaigns and over 100 IPOs.

Wednesday, September 7, 2016

Kabra Builders persuade Mumbai with OOH campaign by Global Advertisers

Mumbai: Kabra builders has created a legacy of its own over the years has now launched their new project 'Centroid' at BKC-the heart of the city. Global Advertisers is executing the outdoor campaign for the brand and has covered every niche and corner of Mumbai.

Fascinating pictures of the project are making the campaign interesting and appealing. Talking about the campaign, Sanjeev Gupta, MD, Global Advertisers said, " The sight of billboards along with the creatives look impressive and notable. Kabra Builders has been highly regarded for their commitment and quality and we look forward to work with them in future. As of now we have been getting a lot of positive response for this campaign."

Friday, September 2, 2016

Redtro by Red FM network flags off OOH campaign by Global Advertisers

Mumbai: The Red FM network has launched its second FM station- Redtro One-Oh-Six-point-Chaar FM- Phir Bajao in Mumbai with outdoor campaign executed by India’s most trusted OOH agency-Global Advertisers. The branding campaign aims at promoting channel’s radio frequency to people. To make people aware about Redtro, the network has initiated unique OOH campaign on colourful canvas of large hoardings and public utilities. The Red FM network already has a considerable national footprint of 48 cities.

Global Advertisers rolled out the campaign by selecting right locations catering to the right audience. The wide hoarding network of Global Advertisers helped the brand to effectively communicate the message to larger number of audience.

 “We have dedicated our best hoarding for Redtro. Global Advertisers has the largest number of premium hoardings at strategic positions to enhance the reach of our client. We are sure to get the best results from our campaign.” said, Sanjeev Gupta, MD, Global Advertises.

Friday, August 26, 2016

DHFL gets grand opening for their NCD issue through Outdoor campaign

Mumbai: The OOH specialist agency Global Advertisers which handles the Dewan Housing Finance Limited (DHFL) OOH mandate kicked off the outdoor campaign for NCD issue of DHFL. Executed at Mumbai fulfilled the aim of tapping high footfall and high visibility area for maximum engagement and exposure. DHFL is one of India’s leading housing finance company enabling access to affordable housing finance to the lower and middle income groups in semi-urban and rural parts of India ownership.

Speaking on the campaign, Sanjeev Gupta, MD, Global Advertisers, said "It’s a good marketing activity to establish connect with potential investors of DHFL. We have generated good response for our valuable client".

Global Advertisers brings high-quality billboards spread across 150 premium locations across Mumbai.

Wednesday, August 10, 2016

Global Advertisers creates OOH buzz for K.Raheja's new project Raheja Vistas

Mumbai: K.Raheja Builders engages Global Advertisers for the outdoor promotions of their upcoming project, Raheja Vistas in Chandivali , Powai offering 2, 2.5, 3 & 4 BHK apartments.K Raheja Corp has pioneered the concepts of self-contained residential townships and commercial business districts in the country. Executed by Global Advertisers, the OOH campaign of Raheja Vistas stands out in the clutter of ads because of its wide and larger than life display on the public utility space- Bridge in Mumbai.

Sanjeev Gupta, MD, Global Advertisers, said, "We are glad to be associated with K.Raheja group. We have done an outdoor campaign for them according to their target audience and the selected outdoor property covering the main elite population of Mumbai."

The objective of the campaign was to spread the message of their new residential project across Mumbai. Thus, a high mileage campaign with a large size out of home media property was executed. The choice of this bridge for Raheja Vistas campaign has turned out very effectively to communicate the message.

Friday, July 29, 2016

Mumbai’s Kanakia builders launches OOH Campaign for Kanakia Hollywood with Global Advertisers


29 July, 2016, Mumbai: Kanakia builder has assigned the outdoor promotion duty of it’s newly launched project - Kanakia Hollywood to India’s smartest outdoor agency-Global Advertisers.

Speaking on the campaign, Sanjeev Gupta, Managing Director of Global Advertisers said, “We have executed the campaign on A+ hoardings at prominent residential and commercial places. Our hoardings at main road junctions with the strong creative of Kangana Ranaut are being put up for Kanakia Hollywood.”

Kanakia Hollywood has launched 2Bhk Seaview Residences at 2.1 Crs* onwards at Versova, Andheri West – Mumbai.