Review of 'HOUSEFULL' in 'Global's' way

Innovative BTL - ‘Global Advertisers’

     After setting records of many successful IPO’s OOH advertisement and facilitation by Aqua Logistics for invaluable contribution in the success of its IPO, Global Advertisers has set new record by undertaking OOH Advertisement activities of 'Shree Ganesh Jewellery' to successfully raise funds through their IPO’s issues.

     Global’s strategy of closely monitoring – market situation, location and client’s response time to time and according to that providing perfect start to end outdoor solutions including rotational schemes, creative and innovations, Flexicasting, best Media Mix and upgrading media quality, helps clients to reach out the right investors, at the right time, giving remarkable results, and most importantly with very limited budget.

     Global believes, no matter how good your product is, the important element is to communicate properly and reach out to customers with the right image. And so, Global decided to go out of the way and try some Innovative BTL activities for ‘Gaja’s IPO Campaign. Global Advertisers has used hoardings, mobile vans at strategic locations, eye-catching umbrellas, placards, kiosks and backlit look-walkers roaming the cities to attract a huge number of eyeballs to the campaign.
      
     We had to ensure that the communication reached the potential investors across India 24x7. For this, we used large media formats to strengthen the brand equity and awareness and small media formats to complement the overall marketing programme and above-the-line mass communication.
      

     The 'Look-Walkers' generate curiosity & amp; unmatched visibility at eye-level. We have used innovative media formats which are rarely used for IPO campaigns & that has ensured necessary awareness & buzz around this activity.



     Global Advertisers is consciously creating a niche and core competence around the financial advertising arena within the broader gamut of OOH advertising.

Global Advertisers OOH campaign rakes in moolah for DQ Entertainment’s IPO

After setting records of many successful IPO’s OOH advertisement and facilitation by Aqua Logistics for invaluable contribution in the success of its IPO, Global Advertisers has set new record by undertaking OOH Advertisement activities of DQ Entertainment LTD. and Pradeep Overseas Ltd. to successfully raise funds through their IPO’s issues. Global has created niche in IPO’s OOH advertisement.

     Our strategy of closely monitoring – market situation, location and client’s response time to time and according to that providing perfect start to end outdoor solutions including rotational schemes, creative and innovations, Flexicasting, best Media Mix and upgrading media quality, helps clients to reach out the right investors, at the right time, giving remarkable results, and most importantly with very limited budget.

     We believe, no matter how good your product is the important element is to communicate properly and reach out to customers with the right image. And so, we study detail requirement of clients, their product, their extensive potential clients and market situation, to give best solutions.

     Hope our fresh, result-oriented ideas, cost-effective media solutions, well-orchestrated team efforts and quality services will help more and more companies in future.

Global Advertisers

‘Nothing goes waste’ and so recession. Where people were crumbling for recession, it has actually taught us how to beat worst situation and also paved way for many ideas, new lateral thinking and talent.

Wobbling market of 2009 has brought huge reduction in spends by companies, else entire sectors went off advertising. To cope up many media owner started offering discounts and schemes, which has actually resulted in heavy losses.

When nothing works, we search for ‘Something’ that will work. It was time, when we thought of reviewing Market, consumer behavior, and also how we can give more to companies, without occurring losses. While study, we have considered top four categories of advertising in OOH - retail and real estate, Telecom service providers, Media and entertainment, Banking and Mutual funds.

Consumers always seeks for value for their money, they want more and quality by spending less. We found that, Indians are not shoppers, they are buyers. They usually don’t spend much time on searching, browsing, or comparing. 80% Indians step out of their house with mission of buying, picking up brands that are important to them, ones used for long time, or product which has grabbed their attention, which they think could give them best usage and value for their money.

At the same time, Companies which were occurring losses despite of providing best services were looking for something, which will help them to retain and attract new consumers, and profits.

So, we started giving media solutions according to company, product, consumer, and market situation. We thought of rotational schemes, creative and innovation, best Media Mix and upgrading media quality, which allowed Flexicasting to companies, i.e. flexibility of doling out multi category advertising options for given time and budget. It incorporates regular OOH advertising, like mobile vans, station branding, neon signs, etc. and some exclusive advertising options like inside multiplexes, amusement parks, Subways, etc.

Even for IPOs of ARSS and Aqua Logistics, Global has introduced path-breaking media strategies and futuristic technology that have transformed the image of outdoor advertising. Global Advertisers poised to help ARSS and Aqua raise crores from the market to fund their ongoing projects and future growth.

Sometimes discount and barter happened but has benefited clients in the form of cost savings and the agency in the barter value received.

Every worst situation is challenge, which gives you opportunity to grow. Now as we have brought so many new solutions, 2009 was ‘Year of Correction and perfection’, and 2010 will be ‘Year of growth’.

IPOs enjoy Global edge

ARSS Infrastructure and Aqua Logistics IPO’s enjoy Global edge. 

Global Advertisers brings “clear-cut advantage" in what is otherwise a very challenging market for IPO. Armed with 15 years of unmatched experience in handling over 50 topmost IPO’s, Global Advertisers is poised to help ARSS and Aqua raise crores from the market to fund their ongoing projects and future growth.  Global’s highly strategic and prominent hoardings from Mumbai to Bhubneshwar are put to task to the make the IPO’s oversubscribed in a record time.
  

As you read this, an army of conventional as well as high-end billboards are grabbing eyeballs of millions – encouraging them to take a wise investment decision.  These outdoor ads are catching attention of the people at the perfect moment – walking or driving to work in the morning, when mind is clear. Most interestingly, Global’s outdoor creative for the IPO’s are quick and easy distraction in the competitive advertising environment.  

Moreover, Global Advertisers’ ahead-of-its-time infrastructure and highly-committed taskmasters work round-the-clock to give corporate heavyweights more than desired. Headed by Mr. Sanjeev, the face of revolution in IPO advertising, has introduced path-breaking media strategies and futuristic technology that have transformed the image of outdoor advertising.  He has tapped new avenues for MNC’s demanding exclusivity with first-of-its-kind media innovations.  The think-tank behind the dynamic agency, Mr. Sanjeev challenges the creative levels everyday to successfully build brands and launch IPO’s across the nation. 

In the past, Global Advertisers had intelligently used outdoor media for Godrej Properties, Bank of Baroda, Janmat, Lotus, 20 Microns Ltd. Austral Coke, Thomas Scott, Export, Jindal Cotex Hilton, Globus Spirit,  Omnitech, Avon Weighing Systems, Ltd.,  Varun Industries Ltd., etc to oversubscribe their IPOs with an overwhelming response.

How to make Outdoor Advertising work in your favor during IPO. 

1.	Build brand equity: Launch, re-launch or build a brand by increasing the brand awareness using innovative outdoor ads.
2.	Make an impact: Create a lasting impact by using the media creatively. Use a spectrum of colors, fonts and styles to make your outdoor IPO ad eye-catching and appealing.
3.	Reach large audiences at low cost: Reach large yet specific audiences at a lower cost as compared to the other media.
4.	Segment market to target unique customers: Segment the market and advertise according to area's specific requirements. For example, to reach the workforce of BKC, do corporate branding in that particular area.
5.	Compliment other media: Use it in combination with the other media to increase the impact of the campaign. It can serve as a reminder to reinforce the brand image for sustained brand awareness.

GA to ramp up entertainment Client

Indiantelevision.com's Media, Advertising, Marketing Watch

Global Advertisers to ramp up entertainment clients

By ANINDITA SARKAR Indiantelevision.com Team

(26 December 2009 5:40 pm)

MUMBAI: Global Advertisers, the outdoor advertising agency headquartered in Mumbai, is pushing for a 45-50 per cent revenue growth in 2010. Says Global Advertisers MD and chairman Sanjeev Gupta, “We are going to post a 15-20 per cent growth in our revenues this year and and as we see 2010 to behave fertile for the advertising industry once again, we expect to witness a 45-50 per cent revenue growth during the year.”

According to Gupta, the sectors that have contributed most towards the company’s revenue growth are retail and FMCG. “While retail contributed almost 40 per cent to the total revenue, FMCG added about 20-25 per cent,” he says. Gupta further notes that though profit from the retail sector was not much, “its demand for outdoor advertising had increased and as a result, our vacancies were utilized.”

The other sectors that have added to the agency’s revenue pie are automobile, banking, construction, electronics, film industry, garment and jewellery. With the advent of the New Year, Global Advertisers, which derives 70 per cent of its revenues from local clients, is expecting to increase its client base by 20-25 per cent.

“For 2010, our main focus will be to tap the local market further and increase the entertainment industry profile portfolio too. We are also coming up with new ideas and various innovative schemes to attract even very small clients,” he says. Meanwhile, with the total advertising market poised to grow by 10.5 per cent this year (ZenithOptimedia 2009 report), Gupta expects out-of-home to contribute 10-15 per cent to the total growth. http://www.indiantelevision.com/mam/headlines/y2k9/dec/decmam75.php

Beating recession

Beating recession and how! Global Advertisers shows the way…

India Infoline Research Team / 05:20 PM , Dec 17, 2009

Are Big blank hoarding spaces still announcing a pall of gloom over outdoor advertising agencies? Not anymore -- Not for Mumbai’s leading Out-of Home (OOH) advertising agency "Global Advertisers", at least. Unlike most other outdoor advertising companies that have decided to wait and watch, Global Advertisers is riding high on its "Every Location Every Opportunity," brand statement and has spawned a refreshing assortment of innovative OOH advertising avenues for their clients. And how! By planning out options of short rotational schemes for its clients, Global Advertisers has allowed the flexibility of doling out multi-category advertising options for a given time and a given budget. "The unique and innovative option is 100 percent value for money for our clients. In fact, in the recent months, we have won more clients, all of whom are gladly availing our low-cost rotational schemes. We are leaving no stone unturned to figure out the best medium to target customers," says Sanjeev Gupta, Managing Director of Global Advertisers. Statistics reveal that in metropolitan cities like Mumbai, outdoor advertising with respect to hoardings is suffering the country’s worst 40-50 per cent vacancy. Global Advertisers, too, saw their profits plummeting to 40 percent during the initial phase of slowdown. "Nevertheless, the company’s new formats and new technologies for out-of-home communication, commended as being the key to the growth of the industry, are slowly replacing the one-stop concept of hoarding business. "The good part is that these trends are emerging fast and are adapted almost instantly, crossing all geographic and demographic boundaries," Gupta points out. According to him, the company’s low-cost rotational scheme incorporates exciting and hit, attention grabbing OOH advertising ideas for mobile vans, station branding, neon signs, bus stop, buses, site panels, multiplexes, and mall branding and so on. They include cluster advertising, ground activation fairs, human chains, marathons, Ad bikes, Ad people, and Ad screens and many more. The company’s advertising options -- inside swimming pools, inside multiplexes and amusement parts, onboard airplanes and ferries, and restrooms and subways -- make its rotational scheme exclusive. With regard to rural communications, ideas are being weaved around on the latest digital wall tattoos and it is emerging to be a hit in its category.  Clients of Global Advertisers making hay with the company’s short rotational schemes include Sony TV, NDTV imagine, LIC, Big Bazaar, Eiffel Builders, Zee TV and film industry. Global recession and the corporate cost-cutting spree notwithstanding, OOH advertising is still acknowledged as the most effective form of advertising due to its low cost and high reach across large and diverse audience, the clients opine.  Citing the example of the advertising trends of Indian film industry, Gupta said, "Film industry that used to previously use outdoor media for their film releases at least 21 days before a new film is released has now curtailed it and it just uses outdoor media for 7 to 10 days only because of affected finances and lack of funds for big budget marketing. Now with Global Advertisers’ varied short rotation advertising schemes, our clients in the film industry are happy because we are able to provide them with the reach they are seeking for lesser spends." Global Advertisers is expanding and is planning to enter the Dubai and Canada market by next year. Currently, the company is also on the look new medium out for acquisitions for the client services. The Slowdown Effect: The OOH media has grown at a compound annual growth rate (CAGR) of 17.3 percent over the past three years, and is estimated to have reached Rs 16 billion in size in 2008, a growth of 14 percent over 2007. The sector's performance was affected in the second half of the year owing to the overall economic slowdown. It is projected to grow at a compounded rate of 12.8 percent over the next five years and reach a size of around Rs 29.3 billion by 2013. Currently, the growth is centered largely in tier I towns, with metros accounting for more than half of the total OOH market. Sectors spending the most on this medium include telecom, media and entertainment and financial services companies.