Global Advertisers scores with Asia's biggest hoarding

Company News
Mumbai, June 26, 2014

Global Advertisers owns the largest hoarding in Asia, according to the World Records of India - 2014. The text of the citation accompanying the award reads: "We hereby certify that Global Advertisers, an outdoor media solutions company that has been creating benchmarks for quality and innovation for the last 18 years through its big-format hoardings that cover most premium and strategic sites in Mumbai, owns Asia's largest hoarding."

Global Advertisers is known for its big-format hoardings with the most number of corridor branding opportunities in the Mumbai Metropolitan Region, which include their premium corridor branding sites at three important points of entry into the city - Sion, Dahisar and Thane.

The record-winning hoarding is front-lit and stands at 120 X140 feet (Total area 16,800 square feet), overlooking the Kalanagar junction in Bandra, Mumbai. The hoarding connects the two important business districts of the city - Fort in South Mumbai and the Bandra-Kurla Complex.

"We went through data from record books across the world, researched records held earlier and also visited the site and measuring the Global's Largest billboard in Mumbai before confirming the record. I extend my heartiest congratulations to Mr Sanjeev Gupta and Global on this singular achievement," said Paavan Solanki, founder & President of World Records of India and World's Amazing Records.

Headquartered in Mumbai, Global’s branches are spread across Tier-I and Tier-II cities of India.

Global offers 360 degree media planning and buying services, and is widely reputed as a product as well as price innovator that has incorporated features like rotation, barter and easy payment plans into its tailor-made offerings for clients across sectors like banking, real estate, IPOs, entertainment, fashion and FMCG.

Global supports efforts by individuals as well as organizations in the fields of education, women's empowerment and livelihood support. It also provides monetary, food and medical support to orphanages, old age homes and children in municipal schools. Global also organizes free eye and heart checkup camps for all and supports charitable hospitals with medicines and blood donation drives. All events organized by Global Advertisers are free and open to all without exception.

Sanjeev Gupta, MD, Global Advertisers, was understandably ecstatic. "I owe this achievement to the support of my family, my clients, my team at Global and above all to the blessings of my guru Mamtamai Shri Radhe Guru Maa. We are all very happy at receiving the award."

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Rajesh Lifespaces engages India’s biggest hoarding to launch its flagship project' White City' with Global Advertisers

  

Feb 05, 2014

Rajesh Lifespaces has been known for creating living spaces that go hand in hand with the futuristic designs. The group follows the legacy of integrity, commitment, dedication to business ethics and a good understanding of customer's needs. Based on these, the group aims at producing structures that are opulent in nature while at the same time are driven towards providing great utility for the residents. Rajesh White City is a good example of the finest that a city has to offer in Mumbai's Kandivali area.

To reach to the target audience, the company has recently launched a campaign on India s biggest hoarding owned by Global Advertisers-India s smartest outdoor agency. The campaign promotes its latest residential township White City on Global's 140X120 display at Bandra.

The outdoor agency has designed the campaign keeping in mind the potential buyers across Mumbai; hence they offered best of the sites for display in Bandra for Western and Sion for Central Mumbai along with Kandivali

 

 

“We believe that big is always good when it comes to outdoor advertising. It captures attention and increases brand-recall value. Our new site at Bandra is our biggest display which covers 16,800 sq. foot for outdoor promotion for premium products such as ‘White City’ said, Sanjeev Gupta, MD, Global Advertisers.

 

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Big is always good

 

The latest addition of Bandra hoarding in Global Advertisers’s outdoor inventory has further increased to  142X128 from 125X80, making it Asia’s largest

Located at Bandra in Mumbai, the site has set new benchmark for the company and for brands looking for unique proposition in outdoor advertising. It’s a great opportunity for marketers for building innovative concepts on such a larger display. 

 Also, Bandra is highly preferred area for marketers for promotion, therefore popular luxury fashion brands, automobile, entertainment, BFSI and many more have already made enquires. “I am very excited to have this site added to my kitty, its Asia’s biggest display today. It’s our new Star in the Global family.” said Sanjeev Gupta, MD, Global Advertisers.

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Global Advertisers wins the largest outdoor site in India

The site measures 80 ft by 125 ft and is located at Bandra. 

Out of home agency Global Advertisers has acquired the largest outdoor site in Mumbai at Bandra. The company claims that it is the largest in the country; the renewable contract of five years was obtained at an undisclosed amount. 

Located at Bandra in Mumbai, the site measures 80 ft by 125 ft and is visible from a distance of 3 km. According to the agency, the site is good for innovations, has high density of eyeballs, offers uncluttered view and has good illumination, making it extremely suitable for night view. Some top brands such as STAR TV, Sony TV, real estate companies, banks and others have already started inquiring for it.

Speaking about the win, Sanjeev Gupta, MD, Global Advertisers, says, "This is the largest outdoor site in Mumbai and in India. With the addition of this new site, whose quality is far ahead of any competitor, will help us in influencing big brands of automobile, real-estate, fashion and entertainment."

The agency has a wide range of hoardings for brands which taps different customer segments including emerging areas such as Sion (17 Sites), Thane (16), Andheri (27) and Kandivali (9).

Bandra largely caters to high profile families, youngsters and corporates, thus making it highly popular amongst the advertisers.

Mumbai-based Global Advertisers was founded in 1996 and offers services across different formats of BTL and OOH. 

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Bandra known as “Queen of the Suburbs" in Mumbai is also most popular amongst advertisers. The new sites of Global Advertisers at Thackrey and ROB flyover get enormous view from all angles, commercial centers and residential buildings. Even for western express highway commuters: these sites can never go unnoticed.

Sanjeev Gupta, MD, Global Advertisers says “Bandra is a heart of outdoor advertising. It is favourite of bollywood, automobile, jwellery, garment and almost every brand wants to advertise in Bandra. Therefore, we have brought widest range of premium hoardings for our clients in this area at most cost-effective price.”

Bandra is a highly coveted location for restaurants, pubs and high-street stores. Therefore, an outdoor campaign of big brands needs to have strong presence in Bandra. As a matter of fact, the cosmopolitan populations of Bandra respond to new format of ads and displays much promptly.

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