Mumbhai connection assigns OOH campaign to Global Advertisers

MumBhai Connection Movie - Outdoor Partner Global Advertisers 

Mumbai: 20 August 2014: Mumbhai Connection, the movie has engaged India’s smartest outdoor agency for its promotion in Mumbai. The agency has deployed large hoardings in the suburbs of Mumbai to get the attention of viewers. “We executed the campaign to spread the awareness and interest for the film which is set to release on August 22, 2014.” said Sanjeev Gupta, MD, Global Advertisers.

The movie is the story of an Indian salesman who joins an Atlanta IT company only to learn that it is run by the Mumbai mafia. Revealing the functioning of the powerful and dangerous mafia, it shows how the salesman's life changes overnight as he finds himself trapped. 

Global Advertisers own the most number of premium and big format hoardings in Mumbai, including Asia's biggest hoarding located off Kala Nagar Junction in Bandra. The company also owns multiple big format hoardings that offer the most number of corridor branding opportunities in the Mumbai Metropolitan Region. Global has executed 1,700 successful campaigns, 1,200 product launches, 350+ in film brandings, and 1,500 event sponsorships under the leadership of Mr Sanjeev Gupta so far.

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OOH promotions near shopping malls are gaining popularity amongst advertisers says Sanjeev Gupta

Sheth Builders Campaign Next to City Mall Andheri - Global Advertisers 

Commonly known as ‘Mall Branding’ which you see inside or outside shopping malls are engaged primarily by advertisers to influence purchase intent of customer and for branding these days.During festival season, more than 90 pc brands prefer hoardings near shopping malls.  This advertising tool includes national and regional brands as well as companies whose products or services are sold in the mall. 

Shopping mall displays are located at nearby traffic junctions, highways, flyovers, market and residential areas. In the shopping mall, you will huge displays at the entrances, anchor stores, escalators, food courts, and other high traffic areas in a mall as kiosks, wall-mounted, and free-standing displays. FMCG, Electronic, Garment, Automobile, BFSI, Real-Estate, Entertainment and Films are the big spender on mall advertising.

For the record, Global has spearheaded the revolution in outdoor media – arresting consumers’ attention as well as driving home the message effectively. Mobile vans, taxi, bus shelter, Z-boxes, street furniture, fleet graphics, digital displays at mails and multiplexes, ferries, amusement parks, airplanes, swimming pools and rest rooms have been creatively exploited by Global to communicate with consumers on the go.

That explains why Global has been the leading outdoor media partner for all major sectors over the last 18 years. Call Now Mr. Amit Gupta - 9820 797 773 Or Email -amit@globaladvertisers.in

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