Sanjeev Gupta's Stellar Interview For Stardust Magazine

How does it feel winning the Stardust Achievers Award in Dubai?

I feel honoured to receive the Stardust Global Achievers Award in Dubai. It’s one of the most prestigious award and I’m very proud to be bestowed by one.

You being  an awardee are a trendsetter and inspiration to others. What advice do you have for people who want to follow your footsteps?

Hard work is a key to success. It always pays off sooner or later, but one must constantly strive towards working hard, no matter what obstacles one has to face.  Just keep moving, you’ll surely reach somewhere closer to your dream destination.

How did you start your career?

20 years ago, I started Global Advertisers. However the journey began way before, when I was at the age of 16, I sold vadapavs and lassi at MM Mithaiwala. Post that I worked at a shop called Kanchan Sarees where there was an exquisite collection of sarees from all over India. I got an opportunity and that lead to the birth of Global Advertisers. Global has a monopoly in western and central railways in Mumbai. Wall painting below platforms was started by us. A venture that makes us happy. My heart was filled with pride when I saw Global’s first hoarding at Marine Drive. God has been kind and with Radhe Maa’s blessing we are moving towards the company’s goal.

Can you tell us briefly about your work?

Global Advertisers executes best plans for different products, considering the needs and budget of the client. Global offers the best competitive prices, so that client gets 100% benefits. Our hoardings are located in all prime locations all over Mumbai. Global has the biggest Asia hoarding in the suburb of Mumbai at Bandra which is 16000ft canvas size display. Global Advertisers has executed 1.5 Lakhs successful campaigns, 1 Lakh product launches, 80 thousand in film branding, and 2 Lakhs event sponsorships since 20 years. We have prominent hoardings in all major parts of the city.

     Global Advertisers has won about 350 to 500 awards and appreciation letters from clients for an outstanding service provider. Global has also won CNVC Vodafone Ready For The Big League Award, All India Achievers Award, Advertising Agency Of The Year, BBC Award, India Book Of Record, Limca Book Of Record,  India’s No.1 brand Award for the last three years consecutively and many more International Awards. BBC has also intended about Global Advertisers in the reports and has specially mentioned about the hoarding and billboard which is located at Bandra suburb.

What are the trials and tribulations you faced in your career?

There were infinite trials and tribulations I faced. I was very new to this industry but as time passed by I learnt the dos and the don’ts. I worked on myself and supported my team to rise up with me. For me, quality and commitment will always be a top priority. Global has faced many challenges and we are the only agency who are owners of prominent sites and we give full fledge servicer as an agency. 

You have made India proud through your achievements 

 globally, what do you have to say about this?

My achievement is defined by my client’s satisfaction. I strive towards that mission and so does my team.  Hard work has proven to be a key to success for me and focus on giving the best has pushed me to limits that are no longer defined. Global always caters and pushes itself more than it can, they make sure to go a step ahead in providing services to its client’s.

Sanjeev Gupta speaks to Indianwikimedia on the future of outdoor media

Astute, ambitious and affable, MD and bossman at Global Advertisers, Sanjeev Gupta is a force to reckon with in the field of outdoor media. With over two decades of business excellence and genre superiority, Global and its hoardings dot the skyline of Mumbai, ensuring impact advertising, helping brands soar and touch Aonian heights of success.

“Global has some of the finest and most innovative hoardings in Mumbai and all across India. We help brands send the right message to millions of audience,” says Sanjeev with contentment in his tone.

The traditional media, in recent times faces stiff challenge from ever increasing might of digital media. But the master businessman is unperturbed as he states, “Digital is here to stay and will only grow with time. We have to accept the fact. Having said that, outdoor media has its own appeal. When you see your brand on a hoarding, it lends you a larger than life feeling. It makes an impact and statement instantaneously. The key is to innovate and we, at Global, help in cutting through the clutter.”

Global has worked closely with brands like Colors, Zee, Sony and he feels that outdoor media, over the years, has helped create audience for TV shows and films alike.

“The space needs to take a leap. We are waiting for some permission from the govt. Once we receive, you will see neon hoardings all over. It will revolutionize the medium and we can have our very own Times Square in Mumbai,” says the ever optimistic visionary.

On a closing note, the modern day maverick says, “Dream big, go big. At Global, we help you make the right impact. Grow your business with Global.”

Global Advertisers is the go-to brand in outdoor media having joined hands with multiple media houses, film productions and corporate entities. For more details and queries, check its website http://www.globaladvertisers.in/ 

ET Acetech MUMBAI 2016 exhibition promoted on Global Advertisers premium hoarding at Bombay Exhibition Centre

Mumbai: ET ACETECH MUMBAI 2016 is the most prominent exhibition in Mumbai. It brings together members dealing in Real Estate Development on one common platform to address various issues facing the Industry. This includes architects, designers, developers, engineers, contracting companies, material suppliers and technology providers. To create the publicity for their upcoming event, the organizers have put large hoardings around Mumbai. India’s premier outdoor giant, Global Advertisers have put it’s A category hoarding to spread the message in Mumbai. The creative of the campaign showcases Bollywood king Shahrukh Khan to glamorize the event.

Commenting on campaign, Sanjeev Gupta, MD, Global Advertisers, said, “ It’s a great opportunity to connect with wide stakeholders of real estate industry. We have put up a display for this event on our best hoarding to tap the right mix of visitors for this event. Real estate industry from builders to housing loans by various banks have been a major advertisers on outdoor, and this exhibition is a great platform for all of us to come together.”

The exhibition held @ Bombay Exhibition Centre.

Global Advertisers OOH Partners with Richa Sharma for the release of Sufi Qawwali songs album “Jogi De Naal”

Mumbai: Global Advertisers, an OOH agency partners with renown Bollywood singer Richa Sharma Ft. Prithvi Gandharv for the release of Sufi Qawwali song “Jogi De Naal” today at an event conceptualized by Ampliify Times. The lyrics of Sufi Qawwali songs are written by Baba Bulleh Shah. The OOH agency has put large size hoardings across Mumbai to promote the album. So far, Global Advertisers has executed 500+ successful film promotion campaigns, 80,000 in-film branding contracts and over 2 lakh event sponsorships in the last two decades. Global's creativity, innovation and ability to deliver out-of-the-box OOH media solutions have won them 350 awards, and over 500 letters of appreciation.

Global Advertisers showcases Jockey’s outdoor campaign

Mumbai: Jockey, the finest inner garment brand of world has launched outdoor campaign with India’s smartest outdoor agency, Global Advertisers. In order to create buzz for their products, the OOH agency has assigned premium hoardings for the promotion of Jockey’s products. For more than 130 years, Jockey has led the apparel industry by producing garments that connect with people of different age of both genders.

Global Advertisers stands for innovation and quality of media properties. Speaking on the campaign, Sanjeev Gupta, MD, Global Advertisers, said “We continue to push boundaries to deliver the experience and result that our clients expect from India’s best outdoor agency and most-trusted name in the outdoor advertising."

The branding campaign for Jockey is of high decibel campaign to reach out to potential customers by engaging hoardings at multiple location across Mumbai.

Global Advertisers executes engaging OOH Campaign for Platinum Corp

Mumbai: Primer outdoor agency Global Advertisers and real –estate giant Platinum Corp planned to reach out to maximum audience and hence OOH campaign was implemented at various places across Mumbai. The campaign helped the brand to increase awareness about its new project located at Andheri West. It’s 4 tower with 16 storeys. Well comfortable apartments of 1bhk and 2 bhk. Focused on delivering hi-Tech value homes for modern day urban India.

Appreciating the success of the campaign, Sanjeev Gupta, Managing Director, Global Advertisers, said, "It has always been very interesting to connect customer with the brand. The team at Global Advertisers has designed very impressive outdoor plan for the client. And, we have generated good number of sales queries for them.”

Platinum Corp is one of the most trusted brand names in real-estate and for many years has made a difference in the lives of people living in Mumbai by offering affordable residential complexes in posh areas.

Global Advertisers creates buzz for FAIC Convention & Exhibition

Mumbai: FAIC Convention & Exhibition will provide the networking platform for caterers, Hoteliers and Banquets owners. The exhibitor will get an opportunity to display their products and services and meet the industry leaders from across India. Executed by Global Advertisers, the OOH campaign on large hoardings is tapping the daily commuters. Since this is a niche industry event, FAIC has chosen exclusive hoarding locations for its core target audience.

“Traditional out-of-home media formats have been critical for exhibitors. Since this medium is used to effectively reach out the desired target audiences and create complete brand awareness, FAIC Convention & Exhibition engaged us to launch the campaign. We have crafted a strategic outdoor solutions enabling them to reach the audience of outdoor display formats in multifold,” says Sanjeev Gupta, Managing Director, Global Advertisers.

Parle Agro launches Frooti’s outdoor campaign with Global Advertisers

Mumbai: The flagship brand of Parle Agro- Frooti has launched its new commercial featuring the King of Bollywood Shah Rukh Khan. The company has invested across a strategic mix of media vehicles that includes outdoor advertising, Television, Radio and Digital medium.
 

“Frooti is one of the favourite mango drink of Indians, especially in summer season. It is the right time to position the product in the market to gain larger share. For this campaign, we have given our best hoarding to maximize the reach of the campaign, said, Sanjeev Gupta, MD, Global Advertisers. 

Global Advertisers puts up hoarding for “So You Think You Can Dance”

“Our team at Global Advertisers deployed ultra-lit, higher reach, clutter free, big hoarding at Sion for the promotion of "So You Think You Can Dance” dance reality show , telecasted on &TV,  with Madhuri Dixit, Bosco Martis and Terence Lewis as judges. We wish the entire team all the very best for the first season of the show” Said, Sanjeev Gupta, MD, Global Advertisers.

The show will be aired on every Saturday and Sunday nights and is being hosted by Rithvik Dhanjani and Mouni Roy.

Amusement parks increasing ad spend on Outdoor Advertising

The Indian amusement parks industry is at a nascent stage which is expected to grow at a rate of 20% annually. According to the 'Indian Association of Amusement Parks & Industries’ (IAAPI), for a population of 1.2 billion in the country, there are only 120 amusement parks and 45 family entertainment centres (FECs). This indicates that the growth potential of Indian amusement and theme park industry is substantial and therefore, the investment on advertising has also gone up. The latest ad spend suggests that during the summer season, these parks have significantly increased their budget on outdoor advertising to tap into the interest of families and youngsters.

Anticipating this demand, Sanjeev Gupta, MD, Global Advertisers, says, “Amusement parks have now become a new source of entertainment for discerning Indian families, given the fact that they have more disposable income and are ready to spend on leisure. As per the data, this sector is going to touch $1.8 billion with nearly 500 new parks by 2020. With this kind of potential, we are hopeful to see great demand of outdoor advertising in the near future."

 He further added, “Recently, we executed the outdoor campaign for Snow World, Adlabs Imagica and Water Kingdom. They have varied messages to communicate to their potential customers - such as introducing summer packages, launching new rides, celebrating special days such as women’s day or festivals, adding new themes such us snow village - through an outdoor campaign. We have witnessed 15-20 percent increase in the engagement of hoardings by the entertainment parks in this summer season."

 50 million people visit these parks annually in India and this sector is expected to grow by 10-15 per cent (CAGR). Consequently, this number is likely to touch around 75-80 million in a few years. With the help of outdoor advertising along with other media such as TV, Radio and Digital promotions, this sector can expand its reach further.   

IPL outdoor ad spends estimated to have dipped by 50%

Season 9 of the IPL has seen a muted response from brands, in terms of outdoor activities said the heads of outdoor agencies and media owners that we spoke with.

Mandeep Malhotra, Co-Founder of The Social Street, says spends (on outdoor) might have gone down by as much as 50 per cent this year as compared to last year. Sanjeev Gupta, MD of Global Advertisers, puts the number even higher, at 60 per cent. Even Noomi Mehta, Founder and MD of Selvel, agreed that very little activity has been seen by brands around the IPL, even though outdoor advertising, otherwise, has increased.
However, though brands might have reduced their spends on OOH, the BCCI has increased its outdoor budget for this year. According to sources, the BCCI has spent around Rs 5 crore on a massive 40 city campaign for the duration of the tournament.

“This year we are witnessing a decline in the interest for IPL from audience and brands. It may be because we have recently been through the 2016 World Cup. At Global Advertisers, we had promoted IPL campaigns on large hoardings till last year, but this year, we haven’t seen much presence of IPL on any medium. IPL has given great opportunities to us since 2008; popular brands like Pepsi, Vodafone, DLF, Diakin, Kingfisher, Set Max and Idea had promoted their brand association with IPL on hoardings around Mumbai and mini metros in past seasons,” said Gupta.

The packed cricket schedule might have led to advertiser fatigue and could be one reason but Malhotra also points out that another reason might be the kind of sponsors who have come on board this year. "The new, first-time sponsors do not want to make media spends. Sports is not something where you can just sponsor a logo on the kit and leave it. You have to do fan engagement, on-ground activities, etc.," he said.

However, Atul Shrivastava, COO at Laqshya Media, agreed with Mehta's assessment that OOH spending has increased though he admitted that it is difficult to "correlate them (OOH Spends) with IPL. "In the previous years, spends on other mediums including OOH used to come down. But this year it is normal and better. So we can say that activities on OOH have also increased (compared to last year). In terms of percentage, there is a growth of 8-10 per cent (approx) in OOH spends compared to last year around this season.

The fact that TV ads are highly expensive but the most sought after could also have contributed to lesser budgets for outdoor and other mediums. Mehta agreed that TV is the main medium when it comes to the IPL. "If you see, anyway the amount of activity being done in the home cities and stadiums has decreased over the years. Brands would rather just go for team sponsorships," he said.

The importance of TV, where a 10 second ad spot is going for around 5.5-7 lakh, according to sources, is highlighted by the example of Housing.com, which has launched its first ever TVC campaign during the IPL. Last year, the company had preferred to take the digital route but this year, the company has decided that TV will be its main focus area for advertising. When asked whether the company has any plans to utilize other mediums, Nikhil Rungta, CMO at Housing.com said, "For now, we have only taken space on TV and will be supporting it through digital properties. There are no plans for using other mediums or Hotstar, etc. right now. The main focus this year will be TV."

On the other hand, H&R Johnson, which is one of the sponsors of the Gujarat Lions, will be taking mainly the digital route, through promotions and contests. However, Joydeep Mukherjee, Executive Director & CEO of H&R Johnson, said that there would some OOH campaigns that will be carried out in "few" towns.

- See more at: http://www.exchange4media.com/outofhome/ipl-outdoor-ad-spends-estimated-to-have-dipped-by-50_64061.html#sthash.iRVyEqLo.dpuf

Global Advertisers bestowed with ‘Best Marketing Concept of the Year’ award at National Real Estate Awards

Mumbai, 15^th March, 2016: Mr. Sanjeeev Gupta, Managing Director of India’s smartest outdoor agency, Global Advertisers, has been awarded for “Best Marketing Concept of the Year” during National Real Estate Awards, organised by real-estate publication, Accommodation Times at Nehru Center, Mumbai.

Speaking on this, Sanjeev Said, “On behalf of every team member of Global Advertisers, I would like to thank the jury for recognizing our hard-work and dedication. For us, meeting client’s requirement, adapting last moment changes, campaign’s strategy, all of these have contributed to our success. Our aim is to break the benchmarks set by us every time which has given us strength over the year and took us to this stage of appreciation. It’s a journey of our courage and self motivation of every member of Global Advertisers.”

Accommodation Times is India’s first and oldest fortnightly newspaper on Real Estate and Property.

Global Advertisers puts up luxury car brand Audi on a premium hoarding.

Global Advertisers, India’s finest outdoor agency has been roped in to promote luxury car manufacturer-Audi’s new showroom in Thane. The agency has offered one of its best hoarding to create buzz around the opening of 7^th showroom of Audi in Maharashtra.

www.globaladvertisers.in

Commenting on the campaign, Sanjeev Gupta, Managing Director, Global Advertisers, said, “We are glad to be a part of Audi’s promotional campaign. With powerful creatives and positioning of our A+ hoarding, we are able to successfully capture the attention of commuters on the way.”

Audi has showrooms in Mumbai, Navi Mumbai, Pune, Nashik, Nagpur and now in Thane.

Sanjeev Gupta bags Golden Achiever Award for excellence in outdoor advertising

Mr. Sanjeev Gupta, Managing Director of outdoor advertising agency, Global Advertisers has been bestowed with Golden Achiever Award for his immense contribution in catalyzing the growth of outdoor advertising industry in India. During the event, achievers from various fields including Cinema, Television & Media were felicitated with the Golden Achievers awards. The event has been organised by All India Achievers’ Conference (AIAC) on the occasion of completing 26 years of its existence in Mumbai.

Global Advertisers executes outdoor campaign for Nahar Builders

Mumbai: Global Advertisers, India’s one stop solution for outdoor advertising has launched impressive out-of-home campaign for Nahar Cayenne- a new project from the Nahar group in Mumbai at Andheri. The agency has put up premier hoarding of A+ category for the promotion of Nahar Cayenne in the city.

Commenting on the campaign, Sanjeev Gupta, Managing Director, Global Advertisers said, “ As per the requirement of our client, we have put up a display at the important junction of the city to grab the eyeball of commuters on the go. Our team is specialized in real-estate advertising and we have executed more 20000+ such projects and brands so far. Its been a great experience while working on Nahar group.”

Nahar Cayenne offers spacious 1 and 2 BHK residences at Chandivali, Powai.

Pride Hotel flags off outdoor campaign with Global Advertisers

20 Jan, 2016, Mumbai: Widespread hoardings across Mumbai are announcing the launch of “Pride Plaza”, a new launch from the luxury hotel chain -  Pride - in New Delhi. The mandate for the outdoor campaign has been given to India’s premiere out-of-home agency, Global Advertisers. The agency is using strategic locations and multi-sized billboards to create an integrated mix for the outdoor campaign.

Sanjeev Gupta, Managing Director, Global Advertisers said, “Our intent is to reach out to the target audience of our client in Mumbai. We have offered them the best of our hoardings with excellent reach, during peak and rush hours. Our media and research team have designed this campaign with great insights to deliver the best results in the most cost effective way.”

Global keeps its barter hoardings right on the cutting edge

Welcome to the enchanting world of Outdoor Advertisement that Global Advertisers provides. There are arrays of advertising services available on barter from Global Advertisers. Either you plan your promotional activities, run advertisements on billboards, railways, bus media, airports, gantries and flyover panels or put these on glittering neon signage across cityscape like twinkling stars, Global has it all. And if you don’t wish to spend cash, you can always go for our Barter deals. This is the hallmark of Global Advertisers’s state of the art innovation. Breaking away from daffy uninspiring exhibits of yesteryears, Global walks the extra mile to stamp its class with its barter deals.

Know more about our barter deals on www.globaladvertisers.in or 

Call 9820082849 & Book Now!

Don't spend cash on your advertising, go for barter

Global Advertiser's barter deals on Outdoor Hoardings have become very popular in a 

variety of industries like real estate, retail, fashion and fabrics, electronics, travel and 

tourism and entertainment. Global Advertisers is the owner of most number of a class 

hoarding sites in the Mumbai Metropolitan Region. Global's hold over OOH Media 

derives from their self-owned hoardings, Billboards and gantries at some of most 

premium spots in the Mumbai Metropolitan Region. In addition to billboards, Global's 

media extends to bus media, railway media, airport media, gantries and flyover panels 

and neon signage. Global's rotational plans are extremely popular.

Log onto www.globaladvertisers.in or call on 9820797773 to know 

more about our Barter Deals.

Why you should have Gantries in your OOH plan

GLOBAL ADVERTISERS

Global Advertisers owns the most number of gantry sites in the Mumbai Metropolitan Region. A gantry, in case you are not familiar with the word, is a billboard that spans the entire breath of an important road offering a clear view of the ad displayed from long distances. Gantries are erected at some of the most important roads in a city/town/geographical location. If a big splash is what you wish to achieve, a gantry ensures that no motorist or pedestrian who passes by the road misses out on the ad. While Global Advertisers regular billboards use innovation to attract attention, they may not always be positioned to be seen over long distances. This is not the case with gantries as they cannot be missed by anyone who passes the location. Global's gantries are like their hoardings/boards available on barter basis. They can also be engaged on rotation basis where you get to rotate display of your ad over a variety of sites over a period of time. Global Advertisers also offers sponsorship to various events/ films on cash as well as barter/ quid pro quo basis. 

Log on to www.globaladvertisers.in or Call 9820082849 for Bookings and Details

OOH to grow 7-8% in 2015 on back of e-commerce, real estate spends

The outdoor advertising sector saw an increase in ad spends in the quarter ending September and is on track to register 7-8 per cent growth in 2015, said OOH owners and media agencies we spoke with.

According to OOH agency heads, the increase in ad spends could be attributed to a number of reasons. For example, Nabendu Bhattacharyya, MD of Milestone Brandcom says Q3 has been better because of spending by categories like mobile handsets, m-commerce and e-commerce and media and entertainment. “Previously, we have not seen the m-commerce category spend this strongly. I would say that ad spends have gone up by 20-25 per cent in July-September’15 as compared to the same period last year,” he said.

On similar lines, Sanjeev Gupta, MD at Global Advertisers, welcomed the positivity seen in the market in this quarter, claiming that the market had picked up momentum after a recessionary trend in Q2. He said that ad revenues for OOH would have increased in the range of 70-80 per cent in Q3 as compared to Q2. When asked about which categories have spent the most money, he singled out electronics, real estate, entertainment channels and event companies. “Even among e-commerce companies Amazon has clearly been the biggest spender. Apart from Amazon, there were just 2-3 others that have spent big, but Amazon has spent a lot of money on all mediums,” he said.

Noomi Mehta, Chairman and MD of Selvel also agreed that, overall, ad spends on OOH had increased across India with Mumbai and Delhi seeing a lot of spending and with Bangalore remaining steady. However, he pointed out that the ongoing tussle in Kolkata with the municipal corporation has caused clients to drop investments in outdoor. “We cannot understand what is going on in Kolkata. They (The municipal corporation) say that out of the 400 sites given to us, 250 are illegal. So even clients have lost interest and don’t want to advertise,” he explained.

On the other hand, Rajiv Saxena, MD of Blue Ocean Media, feels that the OOH sector will not grow till the inventory crunch being faced is addressed. “There has hardly been any new media or new inventory introduced for a long time. So long as the industry remains local it will not grow,” he said. Saxena, however, agreed that Q3’15 had been much better than Q3’14 due to government campaigns as well as spending by e-commerce sector even though some sectors like the film industry have not been doing any promotions on OOH for the past 6 months.