Volini and a pain-free Mumbai Marathon

The pain reliever brand has launched a Mumbai-specific
OOH campaign to reach out to more and more people
for the Mumbai Marathon scheduled on January 18.

Volini, the pain-reliever brand from Ranbaxy, is running an OOH campaign in Mumbai to promote the 'Mumbai Marathon' scheduled on the 18th of this month. The idea behind kickstarting the OOH campaign is to gather more and more footfalls for the marathon and eyeballs for the brand.

The brand has put up large-format hoardings with innovative 3D images at various key junctions in Mumbai such as Marine Drive, Sion, Bandra and Peddar Road to reach out to a larger audience. Global Advertisers has executed the campaign. Says Sanjeev Gupta, managing director, Global Advertisers, "The Mumbai Marathon is a prestigious initiative. We are honoured to be part of the efforts by Volini to support and promote the event." Volini is the recovery partner for the Marathon that is organised by Procam International. The participants here include corporate professionals, senior citizens, youth and other people.

The other partners for the marathon include Standard Chartered, Kingfisher, DHL, Procam International, Indian Navy, AIMS, TCS, Star Sports, Times of India, ASICS, CIGNA TTK, JABONG, SEIKO, TUI, Trident, Radio Mirchi and Asian Heart Institute.

Volini is available in two forms - Gel & Spray. It can be used for joint, back, neck and shoulder pain. It is effective for sprains too. The decade-old Mumbai Marathon is popular with the people of the city. It has also proved to be a good fundraising exercise for several NGOs.

Global Advertisers add muscle to international bodybuilding event

​​Mumbai-based outdoor media innovations leader promotes World Body Building and Physique Sports Championship

December 8, 2014 Mumbai: Global Advertisers is hotting up the Indian body-building scene with its ongoing campaign for the Indian Body Building Federation event in Mumbai from 1st December to 9th December 2014.

The 6th World Body Building and Physique Sports Championships endorsed by the Ministry of Youth Affairs and Sports, Government of India, and Sports Authority of India. The organisers of the event Indian Bodybuilding Federation are affiliated to the most prestigious body building federation on Earth - the World Body Building and Physique Sports Federation.

The events, which has come to India after stiff competition with other countries, provides a platform for 500 body builders both men as well as women from 55 countries to showcase their talent and compete with some of the best names in the sport.
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Global Advertisers, a leader in outdoor media innovations, is the biggest owners of premium hoarding
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sites in the Mumbai Metropolitan Region. "India is becoming  more and more fitness conscious by the day. It is a positive development that needs to be encouraged in every way possible. We are happy to support this prestigious event with some of out best hoardings. A clever media mix, careful site selection and widespread reach is what has created buzz for the event. The buzz is generating very good footfalls at the event," said Sanjeev Gupta, MD, Global Advertisers

Mumbhai connection assigns OOH campaign to Global Advertisers

MumBhai Connection Movie - Outdoor Partner Global Advertisers 

Mumbai: 20 August 2014: Mumbhai Connection, the movie has engaged India’s smartest outdoor agency for its promotion in Mumbai. The agency has deployed large hoardings in the suburbs of Mumbai to get the attention of viewers. “We executed the campaign to spread the awareness and interest for the film which is set to release on August 22, 2014.” said Sanjeev Gupta, MD, Global Advertisers.

The movie is the story of an Indian salesman who joins an Atlanta IT company only to learn that it is run by the Mumbai mafia. Revealing the functioning of the powerful and dangerous mafia, it shows how the salesman's life changes overnight as he finds himself trapped. 

Global Advertisers own the most number of premium and big format hoardings in Mumbai, including Asia's biggest hoarding located off Kala Nagar Junction in Bandra. The company also owns multiple big format hoardings that offer the most number of corridor branding opportunities in the Mumbai Metropolitan Region. Global has executed 1,700 successful campaigns, 1,200 product launches, 350+ in film brandings, and 1,500 event sponsorships under the leadership of Mr Sanjeev Gupta so far.

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