Global Advertisers crafts outdoor campaign for Girnar Tea

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Girnar Tea, one of the fastest growing tea manufacturing companies of India, has engaged Global Advertisers for the outdoor publicity of their three products- Masala Tea, Royal Cup Tea and Ginger Tea. The campaign has been launched in Mumbai on large displays. With its wide reach of hoardings, the campaign aims at health conscious, strong minded people who begin their day with a cup of tea, and hence, the campaign draws their attention by selecting appropriate hoardings at prominent locations of the city.

In 1978, export veteran, Mr. Pravin Bhansal and Mr. Harendra Shah, started ‘Girnar Food & Beverages Pvt. Ltd. Today, the group offers Loose Leaf Tea, Tea Bags, Pot Bags, Dip Bags, Instant Premix, Coffee  and Condiments. To expand their market presence and further strengthen brand’s position, Girnar Tea believed in the power of outdoor advertising.

Commenting on the campaign, Sanjeev Gupta, MD, Global Advertisers said, “we understand the market dynamics of tea industry, our team at Global Advertisers has done extensive research and media planning to promote products of Girnar Tea. These products have strong brand value. Our team has engaged hoardings at highways, markets, posh residential areas of Mumbai."

For the record, Global Advertisers has executed approximately 1.5 lakh successful campaigns, 1 lakh product launches, 80,000 in-film branding contracts and over 2 lakh event sponsorships in the last two decades. Global's creativity, innovation and ability to deliver out-of-the-box OOH media solutions have won them 350 awards, and over 500 letters of appreciation.

Global Advertisers crafts outdoor campaign for Girnar Tea

Mumbai: Girnar Tea, one of the fastest growing tea manufacturing companies of India, has engaged Global Advertisers for the outdoor publicity of their three products - Masala Tea, Royal Cup Tea and Ginger Tea. The campaign has been launched in Mumbai on large displays. With its wide reach of hoardings, the campaign aims at health conscious, strong minded people who begin their day with a cup of tea, and hence, the campaign draws their attention by selecting appropriate hoardings at prominent locations of the city.

In 1978, export veteran, Mr. Pravin Bhansal and Mr. Harendra Shah, started ‘Girnar Food & Beverages Pvt. Ltd. Today, the group offers Loose Leaf Tea, Tea Bags, Pot Bags, Dip Bags, Instant Premix, Coffee  and Condiments. To expand their market presence and further strengthen brand’s position, Girnar Tea believed in the power of outdoor advertising.

Commenting on the campaign, Sanjeev Gupta, MD, Global Advertisers said, “we understand the market dynamics of tea industry, our team at Global Advertisers has done extensive research and media planning to promote products of Girnar Tea. These products have strong brand value. Our team has engaged hoardings at highways, markets, posh residential areas of Mumbai."

For the record, Global Advertisers has executed approximately 1.5 lakh successful campaigns, 1 lakh product launches, 80,000 in-film branding contracts and over 2 lakh event sponsorships in the last two decades. Global's creativity, innovation and ability to deliver out-of-the-box OOH media solutions have won them 350 awards, and over 500 letters of appreciation.

Global brews an eye-catching OOH campaign for Girnar Tea in Mumbai

Indian tea major Girnar has launched an outdoor media campaign to work the Mumbai Metropolitan Region. Global Advertisers has been roped in to execute and add cutting-edge innovation to the campaign for Girnar in various neighbourhoods from Borivali to South Mumbai and Sion.

Elaborating on the campaign, Sanjeev Gupta, MD, Global Advertisers, says, “The Girnar campaign is rather special. One, it is a brand with a mass following with presence in the general category as well as niche segment thanks to its special teas. Two, the campaign was expected to cover a wide area. Keeping these two factors in mind, we created a rotational plan that involved moving the displays across the city over a period of time.”

Gupta further claims that the buzz has been “very encouraging” and is expected to grow in the days ahead. ' Global owns premium hoarding spaces in the Mumbai Metropolitan Region, which include large-format corridor display billboards and what is claimed to be the largest hoarding in Asia.