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After an exhibition for MCHI
Mumbai and Nashik, Global Advertisers is in the middle of executing another
campaign for MCHI Thane, scheduled later this January. Talking about the
campaign, Sanjeev Gupta, MD, Global Advertisers, says that the company is using
a host of OOH media like hoardings, BQS, gantries and platform boards to
promote the forthcoming exhibition.
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“We have designed the campaign
with the twin goals of increasing footfalls at the site and also heightening
the buzz leading to the exhibition in the days ahead. We are happy to be
scoring a hat-trick of exhibitions for MCHI-CREDAI in such a short span,"
he adds.
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The campaign was mainly focused around high traffic locations such as Marine Drive, Bandra, Dadar, Mahim, Kandivali, Andheri, Juhu, Sion, and Vile Parle as part of the Mumbai campaign that ran from the 8th of December to the 22nd.
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The visit Mexico campaign, a part of a larger drive that was initiated by the Mexico Tourism board last year with the slogan ‘Live it to Believe it’ and according to international industry sources the six phased campaign is going to be spending six million dollars over all its phases.
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Indian tea major Girnar has launched an outdoor media campaign to work the Mumbai Metropolitan Region. Global Advertisers has been roped in to execute and add cutting-edge innovation to the campaign for Girnar in various neighbourhoods from Borivali to South Mumbai and Sion.
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Elaborating on the campaign, Sanjeev Gupta, MD, Global Advertisers, says, “The Girnar campaign is rather special. One, it is a brand with a mass following with presence in the general category as well as niche segment thanks to its special teas. Two, the campaign was expected to cover a wide area. Keeping these two factors in mind, we created a rotational plan that involved moving the displays across the city over a period of time.”
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Gupta further claims that the buzz has been “very encouraging” and is expected to grow in the days ahead. '
Global owns premium hoarding spaces in the Mumbai Metropolitan Region, which include large-format corridor display billboards and what is claimed to be the largest hoarding in Asia.
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Xrbia, the sister firm of Eiffel Developers & Realtors, has roped in Mumbai-based Global Advertisers to work the market with an OOH campaign. The company has realty footprints in Bangalore, Delhi, Pune, Mumbai and Nagpur, over 25 million sq ft of existing development and 119 million sq ft of planned projects across India.
Targeting real estate buyers, the main aim of the campaign was to execute it in such a way that the media led the traffic to the site. The main objective of the campaign was to build awareness and generate sales. This activity was well received by the target audience with Xrbia receiving a number of customer calls. Sources at Xrbia claim that the campaign has resulted in about 1,500 buyer queries a day, through calls and footfalls at sales and site offices.
Commenting on the campaign’s success, Pradeep Iyengar, CMO, Xrbia, says, “We are very happy with the planning, strategy and execution of the campaign. Global deserves high praise for their consummate handling of our campaign.
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