Parinee creates OOH campaign with Global Advertisers for its commercial office space

Mumbai: Builders are now receiving positive response for their new properties in Mumbai and Parinee group is getting the same. The group has launched good Commercial Office Space project located at Andheri West Mumbai. It offers aesthetically designed ultra modern office spaces ideally located and has been intelligently planned and elegantly designed by one of the most renowned international architecture James Law. Global Advertisers is executing their outdoor campaign covering prime locations of Mumbai City. 

Commenting on the campaign, Sanjeev Gupta, MD, Global Advertisers said, "We have been doing a lot of real estate campaigns but making everyone unique that is our aim. Parinee group has been highly regarded for their commitment and quality and we have been getting a lot of positive response for this campaign."

Positioning and Innovation of the hoardings make the campaigns stand out from the clutter.

Global launches ati-sundar campaign for Khoobsoorat

Khoobsoorat - Outdoor Partner - GlobalAdvertisers 

Outdoor media solutions giant promotes film with strategic hoarding at premium sites in Mumbai Metropolitan Region 

Mumbai, 17 September 2014: Outdoor media solutions company Global Advertisers's billboards are promoting Sonam Kapoor-starrer Khoobsoorat across Mumbai. The film, which is slated for release this Friday, is directed by Shashanka Ghosh and produced by Rhea Kapoor, Anil Kapoor and Siddharth Roy Kapur. It stars Sonam Kapoor, Fawad Afzal Khan, Kirron Kher, Prosenjit Chatterjee, Ratna Pathak and Aamir Raza Hussain in lead roles.

Global Advertisers, a leader in innovative media solutions for the entertainment sector, has chosen some of their most strategic hoardings to promote the much awaited film. Sanjeev Gupta, the MD of Global Advertisers, says the response has been more than satisfying. "When the banner is big, the star cast is top line, one is expected to design an outdoor media campaign that will create buzz that peaks on the day the film hits the screen. We have given our best to this campaign and have helped build up viewer curiosity about the film. We expect the movie to do great business," said Gupta.

Interestingly, both the title role as well as the music direction of Khoobsoorat is being handled by women - Sonam Kapoor and Sneha Khanwalkar respectively, which is a rarity in Bollywood.

More power to women!

Log onto www.globaladvertisers.in to know more about innovative outdoor advertising for the film business  

Global Advertisers supports women empowerment initiative

MD Sanjeev Gupta - Global Advertisers ,
Accepting the Fempowerment achievement award. 

Global Advertisers engages its OOH army to create awareness for women empowerment social awards called ‘Fempowerment Women Achievers’ held at Jamshedbhabha Theatre, National Centre Performing Arts (NCPA). The award aimed to honor the power of women and salute their winning spirit in various professions including science, entrepreneurship, sports, art, education, corporate and entertainment, Special Recognition to a Man by Women.

Global Advertisers, an active social enthusiasts, full filled its commitment to society by reaching out to vast number of people through its giant hoardings in Mumbai. “With increasing cases of crime against women, there is dire need of such initiatives to prove the social equality for men and women in growing India. Our support to this event reiterates our focus to assist such social events and awards.” Said, Sanjeev Gupta, MD, Global Advertisers.  

For the record, Lina Ashar, the founder director of Kangaroo Kids, Interior designer Suzzane Khan, Tabla maestro Anuradha Pal, and Squash star Dipika Pallikal were awarded in the event for their achievement and self motivation to achieve more in life.

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Global Advertisers wins big at Realty Plus Excellence Awards

Global Advertisers - MD & CEO - Sanjeev Gupta

Global Advertisers has been declared the ‘Advertising Agency of the Year’ by the jury of prestigious The Realty Plus  Excellence Awards – 2014 on August 21st 2014 in Mumbai. The event, which was attended by all the big names in the realty sector, was held in the Trident Hotel at the Bandra-Kurla Complex in Mumbai.

Global Advertisers, an outdoor media solutions giant based in Mumbai, has built a reputation for its innovative and cost-effective media strategies for some of the leading brands in the real estate sector. Clients serviced by Global in 2014 include Rajesh Lifespaces, Aristo Developers, Hubtown, Dosti Realty Ltd, Lodha Developers Pvt. Ltd., Runwal Homes Pvt. Ltd. Global owns some of the most premium billboard sites in Mumbai, including Asia's biggest hoarding in Bandra. 

Mr. Sanjeev Gupta, MD, Global Advertisers, said, that his team has a big role in getting him this honor. “Our Real Estate marketing team has worked hard and walked the extra mile to help our clients improve their brand presence, site footfalls and unit sales by offering customized outdoor media solutions that work for them. I dedicate this award to my team and my guru Mamtamai Shri Radhe Guru Maa,” said Mr. Gupta.    

Call 022 – 28939400, email us on info@globaladvertisers.in or log ontowww.globaladvertisers.in to know more

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Singham Returns OOH promotion with Global Advertisers goes viral

Singham Returns - Global Advertisers 

Outdoor promotion of Singham Returns needed to be powerful in reaching out to its mass audience. And, to get the desired impact, we deployed big hoardings of higher reach in clutter free space. We wish the entire cast all the best for great footfall at the box-office” Said, Sanjeev Gupta, MD, Global Advertisers.  The agency has engaged its biggest hoarding of bandra.

Singham Returns (formerly referred to as Singham 2) is an upcoming Indian action film directed by Rohit Shetty and produced by Reliance Entertainment. The sequel to the 2011 film Singham, actor Ajay Devgan reprises his role from the previous film, as well as co-producing the project, while Kareena Kapoor Khan plays the female lead. The film is scheduled for release on 15 August 2014. The movie has created big buzz in the town through integrated marketing plan including OOH, Tv, digital and radio promotions.

Global Advertisers has been in out-of-home business for the last 18 years and have won over 350 awards this year for excellent media planning, execution skills and their mastery over innovative ideas. With over 1 Lakh satisfied customers, Global Advertisers is now paving way for bollywood industry. 

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Big ideas build strong brand through outdoor : Sanjeev Gupta

Sanjeev Gupta - M D Global Advertisers 

Till the mid-1960s a brand focused on product-based campaign but now the trend has changed. To create iconic impact brands, we will have to be brave, liberal and open-minded. The content needs to be varied and relevant from present day scenario -from politics, music and entertainment, to art and culture, women empowerment, scams, sports and many more. India being such a diversified country with various beliefs and rituals and so a brands needs to understand various touch points offered but outdoor medium.

The quality of outdoor media plays an important role in reaching out to its consumer and the success of an outdoor campaign.  Also, the importance of creative in the outdoor space is widely known and hence a simple innovation can make a big difference. Today, popular brands of each segment advertise on out-of-home to generate sales and awareness.

For the record, Global has spearheaded the revolution in outdoor media – arresting consumers’ attention as well as driving home the message effectively. Mobile vans, taxi, bus shelter, Z-boxes, street furniture, fleet graphics, digital displays at mails and multiplexes, ferries, amusement parks, airplanes, swimming pools and rest rooms have been creatively exploited by Global to communicate with consumers on the go. 

That explains why Global has been the leading outdoor media partner for all major sectors over the last 18 years. Call Now Mr. Amit Gupta - 9820 797 773 Or Email -amit@globaladvertisers.in

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Global is top SME OOH Player in India

Global Advertisers, the leader in innovative outdoor media solutions, has been declared as one of the top 100 SMEs of India. The award, which is in its second edition attracted 63,819 nominations across the country. Mr. Sanjeev Gupta, MD, Global, Advertisers, accepted the award at a function held at a five-star hotel in Mumbai.

The high-profile event was attended by Sumitra Mahajan, speaker, Lok Sabha and Kalraj Mishra, the Union Minister of Micro, Small and Medium Enterprises (MSME).


Mr. Gupta was understandably happy with the development. ‘‘We have been in business for the last 18 years and have won over 350 awards. I credit my team with their excellent media planning and execution skills and their mastery of disruptive innovation for helping us reach this level. I dedicate this award to the over 1 Lakh satisfied customers who have kept supporting us year after year. Thank you, everyone!" said Mr Gupta.

The India SME Forum, a not for profit initiative, nurtures entrepreneurship and supports innovative, globally competitive SMEs in India.  

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Outdoor advertising going through positive changes

Sanjeev Gupta, MD Global Advertisers                                                                    

OOH Media is fast-growing and it is catching eyeballs of many brands because people have started spending more time outside. In terms of changes, the industry needs to get more structured, have transparency in pricing, and move with the latest technologies. Another most desired change would be the capability to support great ideas on bigger scale. Sometimes, brands expect a lot and the deliverability is comparatively low. We are always looking for partners who can work with us to understand our business situation and actually come up with business solutions. Transparency of prices is a crucial structuring that we need. Once this aspect of OOH settles the growth will be manifold. Perhaps, someday OOH might be the biggest thing in marketing!

Good understanding of the business and marketing objectives, converted  to innovative outdoor solutions / campaigns along with bigger scale, better structuring, brilliant execution and of course transparency defines the success of OOH campaign.

For the record, Global has spearheaded the revolution in outdoor media – arresting consumers’ attention as well as driving home the message effectively. Mobile vans, taxi, bus shelter, Z-boxes, street furniture, fleet graphics, digital displays at mails and multiplexes, ferries, amusement parks, airplanes, swimming pools and rest rooms have been creatively exploited by Global to communicate with consumers on the go. That explains why Global has been the leading outdoor media partner for all major sectors over the last 18 years. Call Now Mr. Amit Gupta - 9820 797 773 Or Email - amit@globaladvertisers.in

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Five things that a marketer should know about Outdoor Advertising

Maximizes Reach ||Highest Re-call Value||Cost-Effectiveness|| Ensured ROI||Innovation

Mumbai: 2 May, 2013: Now a days when a brand is launched in a market, it comes with a back up of innovative strategy to create lasting impact on customers. Like a child, a brand wants to become the favorite of their target customer who has enormous exposure of various other products of same category. The challenge comes when a marketer wants to create multiple touch points to connect with the consumer.Here comes the requirement of Outdoor Advertising when a brand wants to reach out to local communities, markets, offices and colleges.

Outdoor advertising has become as much important as other traditional media such as TV, Print, Radio and Digital. Commenting on this, Sanjeev Gupta, MD, Global Advertisers says “In an era of smart phones and rocket science, the fundamentals of promotion have not changed. Our industry plays a pivotal role in making of a brand. In our attempt to maintain the cost-effectiveness of OOH medium, we at Global Advertisers make customized plans for every industry including Real Estate, Entertainment, FMCG, Banks and more. Even a small retailers can run an outdoor campaign.  Digital displays have further strengthened our medium.  Innovative solutions such as 3-D cutouts, wall wraps and mobile displays have been giving 100 percent return on every penny spent.”

The flagship tool of OOH media is ‘Billboards/Hoardings” which stand tall on the roads like a messenger for a brand. In India 80 percent companies prefer hoardings followed with bus, rail and other ambient media tools. These formats cover specific routes, traffic junctions and convey the message to TG. The larger than life presence of OOH media creates an impression on customers and enhance brand re-call value.Therefore, a marketer can actually reduce the marketing budget.

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