Global Advertisers launches EMI scheme

OOH agency Global Advertisers has announced a new scheme, under which, its premium inventory will be made available to SMEs and advertisers with smaller budgets at an EMI. The offer was introduced in September and the agency is currently in talks with six clients.

The EMI scheme has been launched in association with HDFC Bank and the EMI period is between 18 months to three years depending on the campaign. Sanjeev Gupta, MD of Global Advertisers said that currently there are no discount schemes available but these might be introduced after seeing the response.

The new move is targeted mainly towards SMEs, real estate businesses, small retail establishments and companies currently grappling with cash-flow issues. "It makes sense to advertise in the peak season when you need the footfalls and pay later in the months ahead. We have extended the offer to all our billboards across the Mumbai Metropolitan Region for clients with a range of budgets," said Gupta.

Global is top SME OOH Player in India

Global Advertisers, the leader in innovative outdoor media solutions, has been declared as one of the top 100 SMEs of India. The award, which is in its second edition attracted 63,819 nominations across the country. Mr. Sanjeev Gupta, MD, Global, Advertisers, accepted the award at a function held at a five-star hotel in Mumbai.

The high-profile event was attended by Sumitra Mahajan, speaker, Lok Sabha and Kalraj Mishra, the Union Minister of Micro, Small and Medium Enterprises (MSME).


Mr. Gupta was understandably happy with the development. ‘‘We have been in business for the last 18 years and have won over 350 awards. I credit my team with their excellent media planning and execution skills and their mastery of disruptive innovation for helping us reach this level. I dedicate this award to the over 1 Lakh satisfied customers who have kept supporting us year after year. Thank you, everyone!" said Mr Gupta.

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