Global Advertisers - Outdoor Agency in its class : outdoor ads

Showing posts with label outdoor ads. Show all posts

Monday, December 12, 2016

Global Advertisers creates OOH buzz for Google Maps

Global Advertisers executes Outdoor Campaign for Google Maps!

Mumbai: Google India engages Global Advertisers for the outdoor promotion of their mobile based app, Google Maps that helps users with satellite imagery, street maps, street view, real-time traffic conditions and route planning for traveling by foot, car, bicycle or public transportation by showing an alternative and faster route to reach their destination easily. The OOH media agency has conveyed the same on large billboards across Mumbai. The brand communicates; "Jab traffic ka haal badalta hai, toh sadke rang badalti hai" in its ad campaign, referencing the red-blue lines that indicate traffic levels on the google map.

Sanjeev Gupta, MD, Global Advertisers, said, "We are glad to be associated with Google India. We have executed their outdoor campaign targeting their key audiences by selecting premium outdoor property across Mumbai."

The objective of the Outdoor campaign was to spread the benefits of using Google map while traveling in the city. A high mileage campaign with a large size out of home media properties has been executed. The choice of hoardings for this campaign has turned out very effective for the client.

Wednesday, November 9, 2016

DNA newspaper engages hoardings of Global Advertisers

Mumbai : DNA, the English broadsheet daily owned by Diligent Media Corporation, an Essel Group company,has launched an all new avatar in Delhi and Mumbai. To promote this new edition, the publication has rolled out the quirky campaign #SayNoToJunk. The campaign is divided into two parts - outdoor ads and digital films. Mumbai based OOH agency, Global Advertisers has engaged its premium hoardings for this campaign.

Commenting on the success of the campaign, Sanjeev Gupta, MD, Global Advertisers said, “As per the client brief and our understanding of their market share, our team at Global spotted areas and effective media tools for the promotion. The team provided hoardings at dense market areas of western and central Mumbai."

Through news, views, analyses and interactivity, DNA provides readers with a composite unbiased picture of the city, the country and the world around them.