Global Advertisers forays into innerwear market

Mumbai : The lingerie market in India is still in its infant stage until in recent times. Today, consumers have brand awareness and spend more on fashionable innerwear. There is also a clear rise in purchasing power and people are willing to buy more premium inner brands. Celebrity endorsements, joint ventures with foreign marquee names and reluctance among consumers to wear baniyans with holes have meant an intense buzz around undergarment makers.

Even the rural consumers want branded innerwear because they are watching ads of Bollywood’s macho men: Salman Khan, Hrithik Roshan, Saif Ali Khan and Shahrukh Khan.

With increasing competition in an innerwear segment, brands like Lux, Dollar, Rupa, Amul Macho, Jockey market their product heavily on out-of-home medium including television, print and other BTL activities.

Explaining on this, Sanjeev Gupta, Global Advertisers says “When it comes to fashion, there is no limit to quantity. Today a consumer buys one, tomorrow he may fancy four. Since this is not a very high-value item, demand is more resilient. Therefore, an innerwear brand doesn’t leave any stone unturned for the success of their product. 

We at Global understand their need and level of competition. An ooh campaign of innerwear brands comes out after in-depth market research with strategically positioned inventories at a reasonable operation cost, giving a brand best ROI. We taped this segment because the proportion of people who use branded innerwear is small so the long-term potential of the segment is very promising.”

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Global Advertisers opens four new regional divisions

Thursday, May 9, 2013 |

Companies » News » News

Gaurav Laghate  |  Mumbai  May 9, 2013 Last Updated at 14:35 IST

In a bid to expand its footprints across India, Global Advertisers, the Mumbai-based out-of-home advertising company, has launched four new divisions of sales department based on four regions: North, South, East and West.
Each division will have dedicated team assigned to provide best deals to their clients. The initiative will also help existing clients of Global Advertisers in reaching new customers for their brands, the company said.
Sanjeev Gupta, MD, Global Advertisers said, “The current economic scenario suggests that brands will further cut down their marketing budget as they have multiple cost-effective advertising options to reach out to their customers. So, being one of the most cost effective medium, outdoor advertising will always be an important part of the integrated marketing plan.”

“By venturing into new market we expect to see significant change in our clientele,” he added.

 

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Five things that a marketer should know about Outdoor Advertising

Maximizes Reach ||Highest Re-call Value||Cost-Effectiveness|| Ensured ROI||Innovation

Mumbai: 2 May, 2013: Now a days when a brand is launched in a market, it comes with a back up of innovative strategy to create lasting impact on customers. Like a child, a brand wants to become the favorite of their target customer who has enormous exposure of various other products of same category. The challenge comes when a marketer wants to create multiple touch points to connect with the consumer.Here comes the requirement of Outdoor Advertising when a brand wants to reach out to local communities, markets, offices and colleges.

Outdoor advertising has become as much important as other traditional media such as TV, Print, Radio and Digital. Commenting on this, Sanjeev Gupta, MD, Global Advertisers says “In an era of smart phones and rocket science, the fundamentals of promotion have not changed. Our industry plays a pivotal role in making of a brand. In our attempt to maintain the cost-effectiveness of OOH medium, we at Global Advertisers make customized plans for every industry including Real Estate, Entertainment, FMCG, Banks and more. Even a small retailers can run an outdoor campaign.  Digital displays have further strengthened our medium.  Innovative solutions such as 3-D cutouts, wall wraps and mobile displays have been giving 100 percent return on every penny spent.”

The flagship tool of OOH media is ‘Billboards/Hoardings” which stand tall on the roads like a messenger for a brand. In India 80 percent companies prefer hoardings followed with bus, rail and other ambient media tools. These formats cover specific routes, traffic junctions and convey the message to TG. The larger than life presence of OOH media creates an impression on customers and enhance brand re-call value.Therefore, a marketer can actually reduce the marketing budget.

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