Global Advertisers adds muscle to Xrbia’s outdoor campaign in Mumbai

Xrbia, the sister firm of Eiffel Developers & Realtors, has roped in Mumbai-based Global Advertisers to work the market with an OOH campaign. The company has realty footprints in Bangalore, Delhi, Pune, Mumbai and Nagpur, over 25 million sq ft of existing development and 119 million sq ft of planned projects across India.  Targeting real estate buyers, the main aim of the campaign was to execute it in such a way that the media led the traffic to the site. The main objective of the campaign was to build awareness and generate sales. This activity was well received by the target audience with Xrbia receiving a number of customer calls. Sources at Xrbia claim that the campaign has resulted in about 1,500 buyer queries a day, through calls and footfalls at sales and site offices.  Commenting on the campaign’s success, Pradeep Iyengar, CMO, Xrbia, says, “We are very happy with the planning, strategy and execution of the campaign. Global deserves high praise for their consummate handling of our campaign. Sanjeev Gupta, MD, Global Advertisers, adds here, “A careful selection of sites, close alignment with the client’s brand positioning and a sincere desire to deliver pleasant surprises inspired us as we conceptualised, planned, and executed this project. Xrbia is a futuristic project that is affordable, holistic and luxurious by the best standards. Our aim was to launch a campaign that communicated the tremendous advantages that the project has to offer, and going by the feedback from the client so far, we are doing good; very good, in fact.”

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Rajesh Builders is now Rajesh LifeSpaces

Small story of a BIG campaign

Best Hoarding at Prabhadevi

When the real estate industry was going through a tough phase, Mumbai’s one of the finest real-estate developer- Rajesh Builders, decided to change their brand identity. They approached Global Advertisers for their outdoor promotions.  The objective of the campaign was to spread the message of their re-branding across Mumbai.

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Global worked out a plan in shortest span of time, meeting the deadlines; Global executed the largest and widest OOH campaign of the season.  

Proper Lighting, Accurate Mounting and Effective Innovation made the campaign unique in its class. Coordinating everything in one go, giving more than the expectation has been the motto of Global Advertisers.  

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 Extensive Media Research, Perfect Media Planning, 24X7Customer Assistance, Last Moment Adaptation all have made Rajesh LifeSpaces campaign a huge success all over.

Prominent Hoarding at Sion, Mumbai

Winning over the challenges, the team at Global chalked out “A” category HOARDINGS, Premium Locations, Maximum Visibility, Large Size, Wide Angel Billboards to convey the message to Customers, Business Houses, Brokers and B2B Entrepreneurs of Real-Estate.
 

Sanjeev Gupta, MD, Global Advertisers

We would like to thank Rajesh LifeSpaces for believing in our strength. It was a great experience working with you. We hope to share a long term relationship with you to achieve many more goals together!
I believe, leadership cannot be taught. It can only be learned. Therefore, our flexible approach and disciplined conception, planning and execution of Rajesh Lifespaces campaign have set us apart from the clutter of advertisers!

At this moment, I would also like to congratulate my Team and their winning spirit!