Showing posts with label Bus Media. Show all posts
Showing posts with label Bus Media. Show all posts
Friday, April 7, 2017
Tuesday, November 17, 2015
Don't spend cash on your advertising, go for barter
Global Advertiser's barter deals on Outdoor Hoardings have become very popular in a
variety of industries like real estate, retail, fashion and fabrics, electronics, travel and
tourism and entertainment. Global Advertisers is the owner of most number of a class
hoarding sites in the Mumbai Metropolitan Region. Global's hold over OOH Media
derives from their self-owned hoardings, Billboards and gantries at some of most
premium spots in the Mumbai Metropolitan Region. In addition to billboards, Global's
media extends to bus media, railway media, airport media, gantries and flyover panels
and neon signage. Global's rotational plans are extremely popular.
Log onto www.globaladvertisers.in or call on 9820797773 to know
more about our Barter Deals.
Monday, June 9, 2014
FMCG brands emphasize on rural market through advertising-Sanjeev Gupta
Anticipating the boost in rural market from the new
government, FMCG companies are expected to focus their energies on tier II and
tier III cities. With rural India relatively being insulated and expected to
drive consumption with enhanced agricultural yield in coming months, it is not
surprising that more than ever before, the focus of marketers has expanded to rural
markets. Therefore, advertising in these cities have become essential for every
brand looking for expansion. Outdoor advertising provides marketing solutions
to these brands which includes hoardings, bus media, railway media etc.
For the record, Global has spearheaded the revolution in
outdoor media – arresting consumers’ attention as well as driving home the
message effectively. Mobile vans, taxi, bus shelter, Z-boxes, street furniture,
fleet graphics, digital displays at mails and multiplexes, ferries, amusement
parks, airplanes, swimming pools and rest rooms have been creatively exploited
by Global to communicate with consumers on the go. That explains why Global has
been the leading outdoor media partner for all major sectors over the last 18 years.
Call Now Mr. Amit Gupta - 
9820 797 773 Or Email - amit@globaladvertisers.in
9820 797 773 Or Email - amit@globaladvertisers.in
Join us on
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Wednesday, July 24, 2013
Thursday, November 10, 2011
Global Advertisers - Titan Eye Outdoor Advertising Campaign
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| Global Advertisers |
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| Titan Eye - outdoor advertising campaign |
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| Global Advertisers - Hoardings in Mumbai |
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| Global Advertisers - Titan Eye Campaign |
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| Hoardings at Ghatkoper |
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| Hoardings in Mumbai |
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| Out of Home Advertising Campaign - Titan Eye |
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| Titan Eye Campaign |
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| Hoardings at Panvel |
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| Out of Home Media |
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| Hoardings at Juhu |
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| Bus Shelter |
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| Bus Q Shelter |
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| OOH Media |
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| Pole Kiosks at Thane |
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| Pole Kiosks |
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| Global Advertisers - Titan Eye Campaign |
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| Pole Kiosks |
Wednesday, July 6, 2011
Impact of New Service Tax on OOH
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What are the major concerns of the outdoor advertising industry regarding the current service tax structure? | |||
Global Advertisers has been in the industry for more than a decade now, Out-of-home has revolutionised the way outdoor communications is being looked upon by marketers. As an agency owner, I believe that the current format of Taxation Rules on service tax is a big challenge to execute. We are already working under marginal margins, additional taxes will be killing. It is not possible to raise an invoice within 14 days as indicated by the new rule, also there is no clarity on the date of completion of service. I think this rule will force the agencies to look for bank credit, which, if obtained, can go up to 20 per cent of an agency’s total revenue. The agencies will be burdened from all ends. Everyone attached with the advertising sector will be affected, including the printers and mounters, as their bill payments will be delayed. | |||
With the AAAI sending its representation to the Finance Minister, can we expect to see any new exception or a solution to the service tax issue? | |||
Yes! I am quite hopeful as the members of representing committee are top honchos of advertising agencies. Sam Balsara, Vikram Sakhuja, Shashi Sinha, Ashish Bhasin and Nagesh Alai can turn the tables! I think the Government needs to understand the peculiarities of the advertising sector; it can’t be compared with an on-off service provider. We are business-to-business service providers with long-term contracts. I think the payment of service tax on commercials released by the advertising agencies should be given extended time-frame. | |||
In what other ways is AAAI addressing this issue? | |||
There are around 1,000 ad agencies registered under the INS, out of which 960 run small and medium-sized operations. Smaller vendors or agencies depend completely on their payments from clients to pay their debts and taxes. Huge cash flow requirement may lead to closure of medium and small agencies. Therefore, I feel AAAI has to take an immediate action to amend, withdraw or change the PoT Rules. | |||
What steps is the outdoor advertising industry taking to tackle the service tax issue and the anomalies arising out of it? | |||
Of course! The health of outdoor advertising agency will be affected enormously. The Government seeks advance collection of service tax; there is no provision to adjust excess service tax collected. There is no provision for adjustments of bad debts or settlement based on re-negotiated price. The only way we can execute PoT is to collect the service tax amount in advance at the time of Campaign Confirmation Form (CCF) of deal. The CCF will specify all the details of individual campaigns executed by an agency through media sights belonging to media owners/ concessionaires (MO/C). It should not have specific expiry date, instead should have exit clauses. The CCF will mention: a) start to end date, b) site details, c) rate for each site, and d) the overall campaign spend for each campaign. Acquiring new clients will be challenging as their payment backgrounds need to clear be fore hand, also we will introduce clauses for Cancelation of Campaign, Payment Credit Period, Execution/ Operation of Campaign, Right of Rejection and PO/ Invoices/ RO & credit notes. | |||
Now, coming to Global Advertisers, what was the vision of OAP at conceptualisation and how has the journey been so far? | |||
When we ventured into outdoor advertising in 1994, it was restricted to hoardings. However, it has undergone a massive changeover. As the Indian consumer is bombarded with 100,000 advertisements a day on more than 350 channels, outdoor advertising has shown promise to break the clutter of advertising on traditional mediums. I started this business with my brother Rajiv, under the guidance of my father, Mr. Manmohan Gupta. He has been the source of inspiration to us. His methods of doing business are still important to me. The best thing which I inherited from him is ‘Commitment’ – while working with my dad, I used to handle the branding of MM Mithaiwala (our sister company) by giving ads in newspapers, radio, local announcements, banners and wall painting. Both of us started exploring Mumbai for new opportunities and avenues. And, we zeroed in on Global Advertisers, the OOH agency… Since then we followed the footprints of our father and family members – business strategy, planning, execution and most importantly, maintaining the quality of work at every stage of the business. Global Advertisers – The ultimate choice in Outdoor. Overall, it has been quite an intellectually and creatively stimulating journey – a great learning experience from ups and downs of the business and industry. | |||
Recently, Global Advertisers have been announcing various campaigns in regards to newer opportunities and trends. Would you like to brief us the different campaigns that your company has been working on? | |||
I believe, India has actually moved out of home. So ‘out of home’ is the place people spend more time than inside the home. This has led to almost an explosion in the development of OOH. We have created many opportunities for brands to promote their product or service effectively. In terms of reach and revenue, OOH media provides excellent mix of media tools to producers of regional films. Its cost-effectiveness has made this medium popular in Marathi and Bhojpuri film genre. I have observed that the Indian film industry is just not Bollywood, it’s far beyond it, even regional films have good budget for promotion in OOH. So, I believe OOH effectively contributes to the success of regional films at the box-office. Even reaching out to the masses has never been so easy for any political leader. We are regularly approached by many political parties in the peak season of the Ganesh festival, Dr BR Ambedkar’s birthday or on a frequent basis to communicate their social agenda through our hoardings across Mumbai and other parts of India. We have added new strategic sites to our OOH army: Domestic Airport 600’x8’ one-of-its-kind, prime hoarding at Bandra (40x40), strategic sites in Juhu (40x20) and Corridor Branding at Sion of five sites together are available for advertising for a single brand or a group of brands depending on the requirement. So, overall our brand value has become stronger and heavier. I think the key growth factor would be to engage with marketers on long-term deals and give them value for their money so that they can stick with the medium. A significant trend is that current advertisers are spending more and doing longer term deals. We have also taken an initiative to give an opportunity to young aspirants of the media industry who are eager to learn the techniques and acquire expertise in various disciplines of media and the media industry by creating on job training, part-time and freelancing working options for them. The agency comes out in full force to support social initiatives such as Mijwan Welfare Society, IDS Awareness, Blood Donation, Terrorism, Save Tigers, Go Green, Don’t Drink and Drive, E-Waste, Save Water, Pollution and many more. As an extension of our social responsibility, we continue to support NGOs like Save the Children, Harmony Foundation, Rotary Club, ISKON, Lions Club, PETA, and Goonj for their fund raising events. | |||
Who are your competitors and what is your USP compared to them? | |||
I think every organisation has something or the other as their USP, Global Advertisers strives on Best Quality, Services and Rates, and that’s the reason our clients have stuck with us since inception. | |||
What are the latest technological trends seen in the outdoor industry? | |||
The OOH trend of brand promotion has been continuously hitting the attention of innumerable number of brand owners. From shopping malls to airports and from Metro stations to moving vehicles, promoting brand through outdoor media is quite in vogue at present. The growing economy of the country, the induction of high-end technology (in outdoor advertising sector), the changing lifestyle of customers, and so on, mark the trend of aggressive brand promotion in India. Brand owners and advertisers involve in frantic efforts to popularise their brands through updated methods and tools of outdoor advertising. The various tools of advertising also observe tremendous change in terms of style, technique or even devices – digital screens, LCD screens at point of purchase, software/ training/ machines. In an age of increasing media fragmentation and on-demand viewership, Global offers offbeat media solutions to reach an audience. By its exclusive nature, these solutions cannot be turned off or turned out. In fact, it can’t even be escaped, because no matter where the consumers run, there it is, forcing the target audience to co-exist with the medium. The adoption of digital technology is driving growth of the outdoor segment. Digital outdoor technology combines the traditional strengths of outdoor with unique targeting opportunities. Another key reason behind rapid growth of outdoor advertising is the low cost of this medium compared with the more expensive advertising mediums. | |||
What is it about the outdoor advertising industry in recent times that has you most excited? | |||
I think brands have got immense opportunity to understand consumer behaviour in terms of brand communications through live consumer engagements in the physical space – connecting emotionally. I am thrilled to see the new conceivable Out-of-Home areas – from live music venues to sporting arenas, retail stores and shopping centers, music festivals, food and fun fairs, transport networks, restaurants, libraries, gyms, cinemas, digital interactive hoardings and even public spaces – are all now territories where modern way of outdoor advertising is coming out quite effectively. | |||
Please brief us on your current client portfolio? Which are the new clients that you have bagged so far in 2011? | |||
Current Client Portfolio: Agencies - Posterscope, OMI, O&M, RK Swamy BBDO, Ogilvy, Mudra Milestone, Bates 141, Rediffusion Y&R Airlines and Tours & Travels- Star Cruises, Panorama Holidays, Louis Cruise, Jet Airways, Blue Ocean Cruises, Air India, Strawberi Holidays Apparels- Seasons India, Raymond, Pagli, Provogue, Pramanik, Pantaloons, Telon, Liba’s, Levis Staruss, KKCL, Kalki, Charagh Din, Globus, Manywar Automobiles- Toyota, Tata Motors, Solitaire, Honda, Skoda Auto, Nissan, Mercedes-Benz, Jaguar, GM, Fiat, Chevrolet Auto, Hangar, Audi, Volkswagen Banks- Bank of India, Syndicate Bank, State Bank of India, Saraswat Bank, Saffron, Punjab National Bank, LIC, L&T Finance, Kotak Mahindra Bank, ICICI Bank, Dena Bank, Bank of Baroda, Bank of Maharashtra, Allahabad Bank, UCO Bank Electronics -Whirlpool, Fuji Film, LG Electronics, Panasonic, Videocon, Philips Entertainment- Star Plus, Sony, Sahara One, Nick, MTV, HBO, Adhikari Brothers, UTV, Colors, CNBC-TV18, NDTV, Zee TV IPO- Shree Ganesh Jewellers, Prakash Steelage, Omnitech Infosolution, Neeraj Cement Structural, Mid Valley, Lotus Eye Care Hospital, Jindal Cotex Hilton Metal Forging, Goenka Diamond, DQ Entertainment, Decolight Ceramics, Career Point, Bedmutha Industries, Bank of Baroda, Avon Corporation, Austral Coke & Projects, ARSS Aqua Logistics, Varun Industries Jewellery - Utssav CZ Gold Jewels, Shree Ganesh Jewellery, Om Jewellers, Nakshatra, Goenka Diamonds & Jewels, Gitanjali, Agni Jewels, Waman Hari Pethe Real Estate- The Wadhwa Group, Supreme Builders, Sheth Developers, Rustomjee, Royal Palms, RNA Corp, Raheja Builders, Puranik Builders, Orbit Group, Omkar Reality & Developers, Oberoi Realty, Nirman Realtors, Neelkanth Builders, Nanak Properties, Nahar Mayfair Housing, Mantri Realty, Man Infra, Lokhandwala Constructions, Lodha, KSL & Industries, Kalpataru, K Raheja, Universal, Hirco (Hiranandani), DSK Builders, Dosti-Group, Akruti City, Ajmera Group, ACME Group, Veena Developers Telecom- MTC, Airtel, Loop Mobile, Aircel, Vodafone, Videocon, Uninor, Reliance Communications, Idea |
Thursday, June 30, 2011
Tuesday, June 28, 2011
Global Advertisers kicks off Rain Campaigns
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| Star Movies |
The monsoon season of India brings new advertisers for outdoor industry, vast variety of packages are being offered at cutting edge price for active brands in sectors such as Automobile, Real-Estate, Telecom, Electronic Products, FMCG, Accessories, Films and Entertainment industry.
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| Zee Tv - Hoarding -Global Advertisers |
Global Advertisers the prime owner of strategic Hoardings in Mumbai has designed special offers for each sector as this is the time when a Mumbaikar faces heavy traffic jams on roads and likes to spend time out-of-home. Innovative approach with excellent media mix plans to reach target group of consumer becomes usual in monsoon season.
The agency has already spread arms in Mumbai Suburb from Bandra to Dahisar by means of adding new sites in its portfolio to serve clients extensively in Western Suburbs. Hrithik Roshan starring show of Star Plus “Just Dance”, Reality shows of Zee Networks, Fictions of Sony or movie promotions of Sony Pix, Star Movies and HBO, the entertainment industry is a big spender on outdoor advertising this monsoon.
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| Sony Tv - Courtesy -Afaqs.com |
Global Advertisers, MD, Sanjeev Gupta says “Mumbai Rains are very challenging period of our business therefore we provide competitive solution to brands by offering customized, rotational and annual plan to them for rain campaigns.”
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| Sony Tv |
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| Zee Tv - Logo change - Global Advertisers |
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| HBO - Hoarding - Global Advertisers |
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| 'Just Dance' Star TV -Global Advertisers |
The team of professionals at Global Advertisers understands the trend of the market, brands and their TG. Therefore, we have special offerings of Hoardings, Bus Media, Airport media and BTL activities for advertisers.
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Wednesday, June 15, 2011
How Spicy Is McSpicy? -Outdoor Campaign - Global Advertisers
Milestone Brandcom has used creative projection on a Hoarding of 'Global Advertisers' in Mumbai for its client Mcdonalds .
Monday, May 30, 2011
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