Premium hoardings give premium results in outdoor advertisement

Premium hoardings owned by Global Advertisers give Out of Home publicity by targeting consumers who are constantly on the move. The premium paid on such hoardings is richly rewarded as these sites offer higher RoI for each advertising rupee. Such sites converse with those who are either traveling/commuting on a regular basis or those waiting in locations like airports, railway stations and bus stops. OOH media design includes billboards, gantries, street furniture, transport, and flyover panels.

Neon signs add to the beauty of these premium hoardings offered by Global Advertisers and rivet eyeballs in a manner than can change the way your business attracts revenue. Global Advertisers includes such premium billboard sites in their rotational plans and barter deals as well.

For further information visit our site www.globaladvertisers.in  

For Bookings Call 9820082849 / 022 28939400

Global Advertisers scores a hat-trick with the MCHI-CREDAI OOH campaign

Global Advertisers has recently bagged its third MCHI-CREDAI OOH campaign in the last six months. The OOH campaign for the real estate exhibition, to be held in Thane, is being organised by the Maharashtra Chamber of Housing Industry (MCHI).

   

  

After an exhibition for MCHI Mumbai and Nashik, Global Advertisers is in the middle of executing another campaign for MCHI Thane, scheduled later this January. Talking about the campaign, Sanjeev Gupta, MD, Global Advertisers, says that the company is using a host of OOH media like hoardings, BQS, gantries and platform boards to promote the forthcoming exhibition.

“We have designed the campaign with the twin goals of increasing footfalls at the site and also heightening the buzz leading to the exhibition in the days ahead. We are happy to be scoring a hat-trick of exhibitions for MCHI-CREDAI in such a short span," he adds.  Formed in 1982, the association is one of the most prominent bodies of real estate developers in Mumbai and MMR. The Confederation of Real Estate Developers’ Associations of India (CREDAI) is the apex body for private real estate developers in India and is also affiliated with leading industry associations like CII, FICCI, IMC and others.

Global Advertisers has a list of real estate clients such as XRBIA, L & T Realty, Ariisto Bellanza, Ruparel Realty, Veena Developers, Squarefeet Group, Nirmal Lifestyle, Rajesh Lifespaces, Godrej Properties, and R-City. 

Global Advertisers gives muscles to Thomas Cook’s Visit Mexico campaign

Thomas Cook’s ‘Visit Mexico’ Mumbai campaign executed by Global Advertisers has recently come to an end. According to Global Advertisers the campaign that covered Mumbai, was a short duration high impact drive that highlighted Thomas Cook’s push for Mexico Tourism. The campaign featured creatives that urged the Indian audience who are taking international vacations to book holidays with Thomas Cook and explore Mexico, headlining the country’s Spanish heritage and culture as well as Incan roots.

Sanjeev Gupta, MD, Global Advertisers, says that the initial reports have been very encouraging. “Indians are familiar with Mexican food, music, dance and culture. A rising number of Indians speak Spanish. We choose some of the best sites in Mumbai for the campaign. These are neighbourhoods that have substantial populations of international travellers who like to explore the world. The team did a great job with the site selection, the planning and the execution,” he adds.

The campaign was mainly focused around high traffic locations such as Marine Drive, Bandra, Dadar, Mahim, Kandivali, Andheri, Juhu, Sion, and Vile Parle as part of the Mumbai campaign that ran from the 8th of December to the 22nd.

The visit Mexico campaign, a part of a larger drive that was initiated by the Mexico Tourism board last year with the slogan ‘Live it to Believe it’ and according to international industry sources the six phased campaign is going to be spending six million dollars over all its phases.

Lights! Celebrities! Cricket ! GLOBAL ADVERTISERS !

The Ahmedabad Express team  - Box Cricket league 

Marinating Films ropes in out of home media solutions giant Global Advertisers to promote their celebrity-studded Box Cricket League 

Mumbai: Global Advertisers continues its run as the nation's leading outdoor media solutions provider to the entertainment sector with its fresh mandate to support Box Cricket League (BCL) with a ambitious campaign in the Mumbai Metropolitan Region.    

Box Cricket League is a unique fusion of celebrities, entertainment and cricket with more than 150 celebrities, drama and some Out of Box Rules! The league, which will be played with softball, is the brainchild of Marinating Films who rope in popular television stars.

Global Advertisers has a reputation of being the largest outdoor media solutions innovator in India. Global has the largest number of premium self-owned hoarding sites in the Mumbai Metropolitan Region, which include Asia's largest hoarding in Bandra. Global is also known for price and product innovations like 'hoardings on EMI', 'hoardings on barter', 'In-film branding' and 'rotational plans'.

"We are a young company in years as well as in terms of the average age of our people - 32. Promoting BCL calls for a fresh, upbeat, zestful approach. We have some surprises up our sleeve and once the campaign rolls out, you will get what I mean," said Sanjeev Gupta, MD, Global Advertisers.

Log onto www.globaladvertisers.in to know more or call 

Sanjeev Gupta on 9820082849

Global Advertisers launches EMI scheme

OOH agency Global Advertisers has announced a new scheme, under which, its premium inventory will be made available to SMEs and advertisers with smaller budgets at an EMI. The offer was introduced in September and the agency is currently in talks with six clients.

The EMI scheme has been launched in association with HDFC Bank and the EMI period is between 18 months to three years depending on the campaign. Sanjeev Gupta, MD of Global Advertisers said that currently there are no discount schemes available but these might be introduced after seeing the response.

The new move is targeted mainly towards SMEs, real estate businesses, small retail establishments and companies currently grappling with cash-flow issues. "It makes sense to advertise in the peak season when you need the footfalls and pay later in the months ahead. We have extended the offer to all our billboards across the Mumbai Metropolitan Region for clients with a range of budgets," said Gupta.

OOH rides the State Elections wave, revenues put a dent in the spirit

Political Outdoor Campaign - Global Advertisers

The Maharashtra State Elections are perhaps, politically, the most interesting democratic mandate that the state has seen. With long standing political alliances having broken down, it is a case for every person for themselves. The radio industry has already reaped the benefits of an aggressive political campaigning period, but it is hardly the only local medium being used by parties. The outdoor sector has seen an increased demand this time around, which has in some cases also lead to shortage of inventory for corporate players.

 All the five major political parties have been very aggressive this year, said Sanjeev Gupta, MD of Global Advertisers. “They have become very professional in the way they have used outdoor advertising this time. In fact, more than the parties, it is the individual candidates which are being promoted more,” he added. Another industry insider said that the demand for outdoor inventory has been so high that corporate clients have had to push back launches and campaigns due to shortage of inventory.

“The Maharashtra Elections have affected corporate campaigns as the availability of sites came down during the peak season. I would like to clarify that the period between Dussehra to Diwali is never lean. It is peak season for the OOH media industry,” agreed Atul Srivastava, COO of Laqshya Media.

Another reason for the windfall for mediums like radio and OOH is that the campaign period has been less than 15 days. Combine this with the fact this might be the most hard fought elections in the state’s history (due to the breakdown of longstanding political alliances) and there is no wonder that the outdoor sector has been able to reap the benefits.

“Everyone is campaigning on their own. So the demand for media consumption has increased. The premium inventory is always in demand but we have seen non-premium inventory also getting sold out,” said Rajiv Saxena, MD of Blue Ocean Media.

Srivastava also seconded the fact that political campaigns have consumed even the non-premium inventory too. “Moreover since there is a shortage of inventory, the political campaigns have utilized whatever they could get,” he added.

“Yes, the spends on OOH media have definitely gone up this time and could have been higher, but for the availability of the media,” he said.

Each of the alliance partners is now focusing on their core audience and trying to reach them through various communications including OOH.

But does this actually translate to a windfall for the OOH sector? The answer to this is not easy. A media owner we spoke with said that it would have been better to have had corporate clients as the revenue would have been much higher. However, the OOH industry is still riding high on the election wave and with the festive season still continuing, the optimism seen since the start of the year seems very much justified

Global Advertisers generates buzz for Ariisto Realtors

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Ariisto Developers in Mumbai

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