Girnar Tea goes Outdoor in Mumbai

Indian tea brand Girnar has launched an outdoor media campaign to create buzz in the Mumbai Metropolitan Region. Executed by Global Advertisers, the campaign for the brand is spread across various neighborhoods from Borivali to South Mumbai and Sion.

The idea is to catch eyeballs for the brand and hence they have gone for large format billboards. The two sets of creatives from the brand using a male and a female protagonist has the same tag line- 'My Chai, My Time'. The tea is currently sold in Mahrarashtra, Gujarat, Tamil Nadu and Andhra Pradesh at the retail outlets.

The idea is to promote the Girnar tea as the choice of people. Speaking about the campaign, Sanjeev Gupta, MD, Global Advertisers, says, "The Giranar campaign is rather special. One, it is a brand with a mass following with presence in the general category as well as niche segment thanks to its special teas. Two, the campaign was expected to cover a wide area. Keeping these two factors in mind, we created a rotational plan that involved moving the displays across the city over a period of time. The buzz has been very encouraging and we expect it to grow in the days ahead."

The brand started its operation in 1978 with only six employees and today it is present across 30 countries with its distribution. Under three different umbrella brands - Girnar, Golden Assam and Eternal, the product is present in 10 different brands. It is present in different form of SKUs which includes tea bags, pot bags, dip bags, instant premix, coffee. It has also expanded into the green tea format.

Global Advertisers adds muscle to Xrbia’s outdoor campaign in Mumbai

Xrbia, the sister firm of Eiffel Developers & Realtors, has roped in Mumbai-based Global Advertisers to work the market with an OOH campaign. The company has realty footprints in Bangalore, Delhi, Pune, Mumbai and Nagpur, over 25 million sq ft of existing development and 119 million sq ft of planned projects across India.  Targeting real estate buyers, the main aim of the campaign was to execute it in such a way that the media led the traffic to the site. The main objective of the campaign was to build awareness and generate sales. This activity was well received by the target audience with Xrbia receiving a number of customer calls. Sources at Xrbia claim that the campaign has resulted in about 1,500 buyer queries a day, through calls and footfalls at sales and site offices.  Commenting on the campaign’s success, Pradeep Iyengar, CMO, Xrbia, says, “We are very happy with the planning, strategy and execution of the campaign. Global deserves high praise for their consummate handling of our campaign. Sanjeev Gupta, MD, Global Advertisers, adds here, “A careful selection of sites, close alignment with the client’s brand positioning and a sincere desire to deliver pleasant surprises inspired us as we conceptualised, planned, and executed this project. Xrbia is a futuristic project that is affordable, holistic and luxurious by the best standards. Our aim was to launch a campaign that communicated the tremendous advantages that the project has to offer, and going by the feedback from the client so far, we are doing good; very good, in fact.”

Appreciation Letter From I Ball

Global Advertisers conferred with ' Best Service Provider ' remark exclusively from ' i  ball ' an electronic gadget manufacturer. 

Global has given them 24X7 sales services, best quality inventories and ensured sales. Our innovative ideas helped the company in generating word of mouth during the festive season. 

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