Exchange4media’s Annual OOH Award - Candid Marketing India

Candid Marketing India won Most Innovative Use of Indoor OOH Media in a Point-of-Purchase Environment) Activation Award for Nokia Lumia 1020 CSI at exchange4media’s annual OOH Award function in Gurgaon, New Delhi on 20th March 2014. Entire industry applauded on their winning and we at Global Advertisers wish them great successes in the future. “My heartiest congratulations to Candid Marketing for winning this award of appreciation for their outstanding work by the industry stalwarts.” said Sanjeev Gupta, MD Global Advertisers.

For the record, Global has spearheaded the revolution in outdoor media – arresting consumers’ attention as well as driving home the message effectively. Mobile vans, taxi, bus shelter, Z-boxes, street furniture, fleet graphics, digital displays at mails and multiplexes, ferries, amusement parks, airplanes, swimming pools and rest rooms have been creatively exploited by Global to communicate with consumers on the go. That explains why Global has been the leading outdoor media partner for all major sectors over the last 18 years. Call Now Mr. Amit Gupta - 9820 797 773 Or Email - amit@globaladvertisers.in

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Exchange4media’s Annual OOH Award - Ogilvy & Mather - Outdoor Plan Gold award

Ogilvy & Mather won Innovative Creation of a New Medium, Best Outdoor Plan – Strategy and Most Effective Outdoor Plan Gold award for HUL’s Lifebuoy Roti Reminder at exchange4media’s annual OOH Award function in Gurgaon, New Delhi on 20th March 2014. Entire industry applauded on their winning and we at Global Advertisers wish them great successes in the future. “My heartiest congratulations to O&M for winning this award of appreciation for their outstanding work by the industry stalwarts.” said Sanjeev Gupta, MD Global Advertisers.

For the record, Global has spearheaded the revolution in outdoor media – arresting consumers’ attention as well as driving home the message effectively. Mobile vans, taxi, bus shelter, Z-boxes, street furniture, fleet graphics, digital displays at mails and multiplexes, ferries, amusement parks, airplanes, swimming pools and rest rooms have been creatively exploited by Global to communicate with consumers on the go. That explains why Global has been the leading outdoor media partner for all major sectors over the last 18 years. Call Now Mr. Amit Gupta - 9820 797 773 Or Email - amit@globaladvertisers.in

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Global Advertisers wins coveted “The Neon” award

Mumbai: 20 March, 2014: India’s premier outdoor agency - Global Advertisers bestowed with “The Neon” award at exchange4media’s annual OOH Award function in Gurgaon, New Delhi for its outstanding contribution to outdoor advertising industry. “I am very much thankful to the jury members and industry experts for recognizing our efforts towards making outdoor industry most preferable by the marketers. My teams at Global, business associates, vendors all have contributed significantly in achieving goals. It’s a great moment and I really want to thank everyone for making this happen.” said Sanjeev Gupta, MD Global Advertisers.

Global has spearheaded the revolution in outdoor media – arresting consumers' attention as well as driving home the message effectively. Mobile vans, taxi, bus shelter, Z-boxes, street furniture, fleet graphics, digital displays at mails and multiplexes, ferries, amusement parks, airplanes, swimming pools and rest rooms have been creatively exploited by Global to communicate with consumers on the go. That explains why Global has been the leading outdoor media partner for all major sectors over the last 17 years.

“The Neon” award at exchange4media’s annual OOH Award 2014

“The Neon” award at exchange4media’s annual OOH Award 2014 - Delhi 

“The Neon” award at exchange4media’s annual OOH Award

Exchange4media’s Annual OOH Award - 2014

Annual OOH Award - Exchange4media - 2014

“The Neon” award at exchange4media’s annual OOH Award 2014

  Sanjeev Gupta - Exchange4media’s annual OOH Award 2014

Sanjeev Gupta, MD- Global Advertisers - OOH Awards

Sanjeev Gupta, MD- Global Advertisers - OOH Awards - 2014

Global Advertisers - Outdoor Media Partner for OOH Awards - 2014

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Lok Sabha polls, TV ad cap issue to keep OOH industry buoyant in 2014

The OOH industry saw steady growth in 2013 amid economic slowdown and budget uncertainties, which caused brands to tighten their purse strings. Buoyed by the State Assembly elections and the ad cap issue on TV, the OOH industry ended the year on a relatively positive note. With the Lok Sabha elections slated for 2014, the OOH industry can look forward to a steady stream of business in the year ahead as well.

exchange4media lists some of the key trends observed in the OOH industry in 2013…

State elections provide a late boost
The State Assembly elections in 2013 proved how vital OOH is for political parties, and with the general elections coming up in 2014, it is easy to see why there is a sense of optimism in the air. With most cities banning posters, outdoor advertising was a clear winner as parties looked to the medium to make their presence felt. One key change was the strategic approach to outdoor advertising that was undertaken by political parties. From performance tracking of advertisements to a more targeted approach towards hoarding placements, this shift in the mindset will definitely be more noticeable in 2014 and will keep agencies on their toes.

Ad cap pushes brands to try other options
The continuing ad cap issue in TV has also caused brands to look at other mediums, and radio and OOH seem to have been the main beneficiaries of this. “2013 was a special year for the outdoor industry as it found its place in mainline promotion plans of brands, with hoardings still the most popular format,” said Sanjeev Gupta, MD, Global Advertisers. According to him, with OOH being cost-effective and providing a wide range of inventory to advertisers, it gained maximum mileage from this situation.

Advertisers change strategy
“Brands have shifted focus to 360 integration; through cross promotions, experiential and engagement activities. There is an evident trend that has emerged towards investment in media with focus on RoI, especially in smaller cities,” said Nabendu Bhattacharyya, Founder & MD, Milestone Brandcom. Sunder Hemrajani, MD, Times OOH also agrees that both clients and brands are looking for more value in their investments in terms of innovation. They don’t want to just spread awareness, but want value, and with more and more brands preferring engagement rather than just reach, digital hoardings provide a great opportunity for OOH players to come out with new, innovative campaigns. It could also pave the way for integration of the outdoor with the mobile platform. Though 2013 saw a few agencies experiment with digital hoardings, it has still to become widespread, especially since municipal corporations have restrictions on the size and placement of hoardings for reasons of traffic and safety.

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Global Advertisers partners with Kinetic to launch study on OOH industry

Global Advertisers has partnered with Kinetic Worldwide, a WPP Group agency that specializes in planning and buying of out of home media, along with exchange4media group publication Impact, launched New research study on 28th February at the Westin Hotel, Mumbai.

Titled ‘Moving world’, the research is the first ever study of ‘changing consumer behavior patterns’ with regards to demography, travel and technology, lifestyle, and OOH media impact on them. The study will be useful for marketers, while planning their Out-of-home campaign.

The launch was attended by Steve Ridley, Global CEO, Kinetic, Rajul Kulshreshtha, MD, Kinetic-India, and Sanjeev Gupta, MD, Global Advertisers. Steve Ridley spoke on the changing face of the outdoor advertising industry in India from an OOH vendor's perspective.

“Moving world is a proactive initiative to strengthen our philosophy of making outdoor advertising easy, effective and quick. It will definitely help OOH Agency and marketer for effective marketing campaign. The study will enlighten us on the impact of OOH in this Facebook & Twitter era,” explains Sanjeev Gupta, MD, Global Advertisers.