Global Advertisers scores a hat-trick with the MCHI-CREDAI OOH campaign

Global Advertisers has recently bagged its third MCHI-CREDAI OOH campaign in the last six months. The OOH campaign for the real estate exhibition, to be held in Thane, is being organised by the Maharashtra Chamber of Housing Industry (MCHI).

   

  

After an exhibition for MCHI Mumbai and Nashik, Global Advertisers is in the middle of executing another campaign for MCHI Thane, scheduled later this January. Talking about the campaign, Sanjeev Gupta, MD, Global Advertisers, says that the company is using a host of OOH media like hoardings, BQS, gantries and platform boards to promote the forthcoming exhibition.

“We have designed the campaign with the twin goals of increasing footfalls at the site and also heightening the buzz leading to the exhibition in the days ahead. We are happy to be scoring a hat-trick of exhibitions for MCHI-CREDAI in such a short span," he adds.  Formed in 1982, the association is one of the most prominent bodies of real estate developers in Mumbai and MMR. The Confederation of Real Estate Developers’ Associations of India (CREDAI) is the apex body for private real estate developers in India and is also affiliated with leading industry associations like CII, FICCI, IMC and others.

Global Advertisers has a list of real estate clients such as XRBIA, L & T Realty, Ariisto Bellanza, Ruparel Realty, Veena Developers, Squarefeet Group, Nirmal Lifestyle, Rajesh Lifespaces, Godrej Properties, and R-City. 

Global Advertisers add muscle to international bodybuilding event

​​Mumbai-based outdoor media innovations leader promotes World Body Building and Physique Sports Championship

December 8, 2014 Mumbai: Global Advertisers is hotting up the Indian body-building scene with its ongoing campaign for the Indian Body Building Federation event in Mumbai from 1st December to 9th December 2014.

The 6th World Body Building and Physique Sports Championships endorsed by the Ministry of Youth Affairs and Sports, Government of India, and Sports Authority of India. The organisers of the event Indian Bodybuilding Federation are affiliated to the most prestigious body building federation on Earth - the World Body Building and Physique Sports Federation.

The events, which has come to India after stiff competition with other countries, provides a platform for 500 body builders both men as well as women from 55 countries to showcase their talent and compete with some of the best names in the sport.
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Global Advertisers, a leader in outdoor media innovations, is the biggest owners of premium hoarding
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sites in the Mumbai Metropolitan Region. "India is becoming  more and more fitness conscious by the day. It is a positive development that needs to be encouraged in every way possible. We are happy to support this prestigious event with some of out best hoardings. A clever media mix, careful site selection and widespread reach is what has created buzz for the event. The buzz is generating very good footfalls at the event," said Sanjeev Gupta, MD, Global Advertisers

Girnar Tea goes Outdoor in Mumbai

Indian tea brand Girnar has launched an outdoor media campaign to create buzz in the Mumbai Metropolitan Region. Executed by Global Advertisers, the campaign for the brand is spread across various neighborhoods from Borivali to South Mumbai and Sion.

The idea is to catch eyeballs for the brand and hence they have gone for large format billboards. The two sets of creatives from the brand using a male and a female protagonist has the same tag line- 'My Chai, My Time'. The tea is currently sold in Mahrarashtra, Gujarat, Tamil Nadu and Andhra Pradesh at the retail outlets.

The idea is to promote the Girnar tea as the choice of people. Speaking about the campaign, Sanjeev Gupta, MD, Global Advertisers, says, "The Giranar campaign is rather special. One, it is a brand with a mass following with presence in the general category as well as niche segment thanks to its special teas. Two, the campaign was expected to cover a wide area. Keeping these two factors in mind, we created a rotational plan that involved moving the displays across the city over a period of time. The buzz has been very encouraging and we expect it to grow in the days ahead."

The brand started its operation in 1978 with only six employees and today it is present across 30 countries with its distribution. Under three different umbrella brands - Girnar, Golden Assam and Eternal, the product is present in 10 different brands. It is present in different form of SKUs which includes tea bags, pot bags, dip bags, instant premix, coffee. It has also expanded into the green tea format.

Exchange4media’s Annual OOH Award - Ogilvy & Mather - Outdoor Plan Gold award

Ogilvy & Mather won Innovative Creation of a New Medium, Best Outdoor Plan – Strategy and Most Effective Outdoor Plan Gold award for HUL’s Lifebuoy Roti Reminder at exchange4media’s annual OOH Award function in Gurgaon, New Delhi on 20th March 2014. Entire industry applauded on their winning and we at Global Advertisers wish them great successes in the future. “My heartiest congratulations to O&M for winning this award of appreciation for their outstanding work by the industry stalwarts.” said Sanjeev Gupta, MD Global Advertisers.

For the record, Global has spearheaded the revolution in outdoor media – arresting consumers’ attention as well as driving home the message effectively. Mobile vans, taxi, bus shelter, Z-boxes, street furniture, fleet graphics, digital displays at mails and multiplexes, ferries, amusement parks, airplanes, swimming pools and rest rooms have been creatively exploited by Global to communicate with consumers on the go. That explains why Global has been the leading outdoor media partner for all major sectors over the last 18 years. Call Now Mr. Amit Gupta - 9820 797 773 Or Email - amit@globaladvertisers.in

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