ET Acetech MUMBAI 2016 exhibition promoted on Global Advertisers premium hoarding at Bombay Exhibition Centre

Mumbai: ET ACETECH MUMBAI 2016 is the most prominent exhibition in Mumbai. It brings together members dealing in Real Estate Development on one common platform to address various issues facing the Industry. This includes architects, designers, developers, engineers, contracting companies, material suppliers and technology providers. To create the publicity for their upcoming event, the organizers have put large hoardings around Mumbai. India’s premier outdoor giant, Global Advertisers have put it’s A category hoarding to spread the message in Mumbai. The creative of the campaign showcases Bollywood king Shahrukh Khan to glamorize the event.

Commenting on campaign, Sanjeev Gupta, MD, Global Advertisers, said, “ It’s a great opportunity to connect with wide stakeholders of real estate industry. We have put up a display for this event on our best hoarding to tap the right mix of visitors for this event. Real estate industry from builders to housing loans by various banks have been a major advertisers on outdoor, and this exhibition is a great platform for all of us to come together.”

The exhibition held @ Bombay Exhibition Centre.

Parle Agro launches Frooti’s outdoor campaign with Global Advertisers

Mumbai: The flagship brand of Parle Agro- Frooti has launched its new commercial featuring the King of Bollywood Shah Rukh Khan. The company has invested across a strategic mix of media vehicles that includes outdoor advertising, Television, Radio and Digital medium.
 

“Frooti is one of the favourite mango drink of Indians, especially in summer season. It is the right time to position the product in the market to gain larger share. For this campaign, we have given our best hoarding to maximize the reach of the campaign, said, Sanjeev Gupta, MD, Global Advertisers. 

Inner-wear brands rolls out OOH campaign with Global Advertisers

Gone were the days when you see an undergarment ad only on TV and print media. Today, with increasing style statement and fashion trends, many national and international brands have introduced their inner-wear products in the Indian market. Lux ONN, the premium undergarment brand recognised the benefit of outdoor advertising, engages premier outdoor agency-Global Advertisers for the brand awareness campaign third year in a row. The agency conceptualized, identified the key areas and judiciously selected the media-mix for the campaign of Lux ONN.

Commenting on this campaign, Sanjeev Gupta, Global Advertisers, said “The long association is a testimony of our team efforts in executing the outdoor campaign which not only gives ensured returns on the investment but maximizes brand’s visibility in manifolds. In 2011, Lux ONN was our first client of this sector, they never advertised on outdoor before, so convincing them for an outdoor campaign was our initial challenge, but now they understand the strength of this medium in reaching out to their customers. Today, they are assigning budget for the outdoor campaign from their annual budget for the marketing and promotion. With the support of our research and media planning team, today we have Amul, Jockey, Dollar, Rupa as our clients for many years.”

Cost-effective outdoor campaign, catering to the large group of people and the presence of the Bollywood superstar Shahrukh Khan on the larger than life displays catalyzed the success of this campaign. The team at Global selected big size hoardings; vibrantly lit with uncluttered view have successfully attracted the interest of the potential customers in Mumbai.

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Global Advertisers Congratulates SRK and KKR Team

Global ONN the mark

 

Leading OOH agency promotes ONN, the new premium inners brand from Lux Hosiery

Outdoor Campaign - ONN (SRK _ Lux Innerwear)

While the ONN TVC, has already hit the market and created buzz with the concept ‘What you wear is actually who you are’, powered by Global Advertisers, the 

outdoor campaign to promote ONN kicked off on May 1.

Lux Hosiery, the well-known hosiery brand, which owns ONN, roped in The King of Bollywood Shahrukh Khan in an all-new look as its brand ambassador. As the product mainly targets youth, Global has used strategically relevant hoardings across Mumbai to drive the brand message home.

Commenting on the Campaign, Sanjeev Gupta, Chairman and MD of Global Advertisers said, "It is a matter of pride for us to be associated with a well-known brand like ONN. We were clear that we wanted to do our bit to make ONN the top most choice for youth in India. It helps that the hoardings are at strategic locations and the creative is so stunningly original. We have executed the campaign seamlessly and are confident that it will create the desired impact for ONN.”