Showing posts with label Publicity. Show all posts
Showing posts with label Publicity. Show all posts

Monday, November 14, 2016

ET Acetech MUMBAI 2016 exhibition promoted on Global Advertisers premium hoarding at Bombay Exhibition Centre


Mumbai: ET ACETECH MUMBAI 2016 is the most prominent exhibition in Mumbai. It brings together members dealing in Real Estate Development on one common platform to address various issues facing the Industry. This includes architects, designers, developers, engineers, contracting companies, material suppliers and technology providers. To create the publicity for their upcoming event, the organizers have put large hoardings around Mumbai. India’s premier outdoor giant, Global Advertisers have put it’s A category hoarding to spread the message in Mumbai. The creative of the campaign showcases Bollywood king Shahrukh Khan to glamorize the event.

Commenting on campaign, Sanjeev Gupta, MD, Global Advertisers, said, “ It’s a great opportunity to connect with wide stakeholders of real estate industry. We have put up a display for this event on our best hoarding to tap the right mix of visitors for this event. Real estate industry from builders to housing loans by various banks have been a major advertisers on outdoor, and this exhibition is a great platform for all of us to come together.”

The exhibition held @ Bombay Exhibition Centre.

Friday, November 11, 2016

Global Advertisers creates OOH buzz for O2 Rise mineral water

Mumbai: O2 Rise engages Global Advertisers for the outdoor promotions of their mineral water. O2 Rise revolutionised the industry by introducing world endorsed and famous water treatment processes like Reverse Osmosis and Re-Mineralisation processes a very few brands can boast of even today. Executed by Global Advertisers, the OOH campaign of O2 Rise mineral water stands out in the clutter of ads because of its wide and larger than life display in Mumbai. O2 Rise has come a long way from being recognized as a brand for packaged drinking water and the same has been conveyed through the outdoor campaign. 

Sanjeev Gupta, MD, Global Advertisers, said, "We are glad to be associated with O2 Rise mineral water. We have done an outdoor campaign for them according to their target audience and selected outdoor property covering the major population of Mumbai."

The objective of the campaign was to spread the message of O2 Rise mineral water. Thus, a high mileage campaign with a large size out of home media property was executed. The choice of hoardings for this campaign has turned out very effective for the client.


Wednesday, November 9, 2016

Zee Classic engages large billboards of Global Advertisers for Ye Aaj Ka Classic Hai with Arjun Kapoor

Mumbai:  India’s premier Hindi movie channel, Zee Classic has engaged hoardings across Mumbai to promote its new show Ye Aaj Ka Classic Hai with Arjun Kapoor. Executed by Global Advertisers, the OOH promotion of Ye Aaj Ka Classic Hai with Bollywood heartthrob Arjun Kapoor successfully captured the attention of audience. For the first time in Television history, any channel will give every decade of Bollywood films, its own dedicated time. 

speaking on the campaign, Sanjeev Gupta , MD, Global Advertisers, said “We have executed outdoor campaigns for Zee network in the past and Ye Aaj Ka Classic Hai is a very interesting concept as its slogan says Ye Aaj Ka Classic Hai. Yahan Har Zamane Ka Apna Time Hai. We truly appreciate their marketing strategy for this show. We are sure that the channel will get good TRPs of the show.” 

Some of the initial themes of this show are Shandaar Sixties (Mon-Fri 10am) The 70s Mix (Mon-Fri 1 pm), Best of 80s/90s (Mon-Fri 4pm & 7pm) and B&W Classic (Every Sat 7am).

Buy Forevermark Diamond Collection at TBZ stores , says the Brand on a large hoarding of Global Advertisers

Mumbai- As per the brand, outdoor is the only medium to attain constant exposure and apt to reinforce the brand’s imagery and message and hence TBZ has put up its Forevermark Diamond Collection on large hoardings of Global Advertisers for its potential customers. The agency has engaged its best media property for the campaign as TBZ believes that the Outdoor is the only medium that can give unavoidable presence.

Speaking about the campaign's success, Sanjeev Gupta, MD, Global Advertisers said, "The campaign has created lot of buzz across the industry. We are very happy to provide them the best of the visibility through our A+ category hoardings located across Mumbai.”

Forevermark is a diamond brand from the De Beers family of companies. Individually inscribed, expertly crafted, Forevermark diamonds are selected for their exceptional qualities.

Wednesday, October 26, 2016

Colors’s engages large billboards of Global Advertisers for Bigg Boss season 10


Mumbai:  India’s premier hindi general entertainment channel, Colors from Viacom 18 group has engaged huge numbers of hoardings across Mumbai to promote its flagship reality show Bigg Boss season 10. Executed by Global Advertisers, the OOH promotion of Bigg Boss with Bollywood heartthrob Salman Khan captured the attention of audience all over India. The show aired on 16th October, 2016 with host Salman khan, Deepika Padukone and Raj Nayak (Colors CEO). 

“We have executed outdoor campaigns for Colors in the past and really like the kind of shows they are making. We truly appreciate their marketing strategy of their shows. Indian television industry is constantly growing and presenting the fusion of content for our varied audience. It’s been a great experience while working for Colors. We are sure many people will stick to the screen for Bigg Boss, it’s a most famous show of the channel, hosted by none other Salman Khan. We are sure that the channel will get good TRPs of the show.,” said Sanjeev Gupta , MD, Global Advertisers.

The highlight of the show is that two different worlds collide to blur the lines between celebrity contestants and the common man.

Wednesday, August 10, 2016

Shop at JABONG, says the Brand on large hoarding of Global Advertisers

Mumbai - As per the brand, the outdoor is the only medium to attain constant exposure and apt to reinforce the brand’s imagery and message.Online fashion store, Jabong.com is once again in OOH space with its new massive campaign ‘Your favourite Brands, Now at your doorstep”. Global Advertisers engaged its OOH media properties for the campaign as the brand believed that the Outdoor is the only medium that can give you unavoidable presence and was suitable with the objective to reinforce the brand's objective.

Speaking about the campaign's success, Sanjeev Gupta, MD, Global Advertisers said, "The campaign has created a buzz across the e-commerce industry. We are very happy to provide them the best of visibility through our A+ category hoardings located at best of the sites across Mumbai.”

The OOH strategy also included reaching out to the corporate zones to tap the busy office goers who prefers shopping at the tip of their fingers.

Friday, April 3, 2015

Global acquires over 100 premium billboards sites across Mumbai

 
Global Advertisers, India's leading innovator in outdoor media solutions, has acquired over 100 new properties in the Mumbai Metropolitan Region (MMR), and plans to acquire 150 more in the city over the next six months. The move is in line with the company's focus on MMR, when it comes to creating outdoor properties, while handling campaigns pan-India.

The billboards are located either at sites in areas where Global had low presence or at sites that where Global has zero presence. New locations include Juhu-Vikhroli Link Road (JVLR), Mankhurd, Sion-Chembur Link Road (SCLR), Opera House and Mulund. Old sites with increased Global Advertiser presence include multiple locations in the Western Suburbs and some on the Central Line like Vikhroli.
"Creation, acquisition, and maintenance of outdoor properties are central to our ability to serve clients. The location and the costs involved in creating or acquiring a property affects the rate we offer to our clients. We are happy to let you know that the acquisitions will allow us to offer greater exposure in the city to our clients, offer lower rates that clients are used to paying for these locations and also give more discounts on bulk bookings," explained Sanjeev Gupta, MD, Global Advertisers.

Global owns the most number of premium location hoardings in Mumbai, including Asia's biggest hoarding in Bandra. We also own multiple big-format hoardings that offer the most number of corridor branding opportunities in the Mumbai Metropolitan Region.
Global has executed approximately 1.5 lakh successful campaigns, 1 lakh product launches, 80,000 in-film branding contracts and over 2 lakh event sponsorships in the last 18 years. Global's creativity, innovation and ability to deliver out-of-the-box OOH media solutions have won them 350 awards, and over 500 letters of appreciation.
A recent British Broadcasting Corporation (BBC) report surveying the world hoarding industry makes a special mention of Global Advertisers’ billboard site in Bandra.

Friday, March 27, 2015

Global Launches project Sheltrex for Xeco Group

Global Launches project Sheltrex for Xeco Group

Global Launches project Sheltrex for Xeco Group

Mumbai: Global Advertisers is making OOH work wonders for the Xeco Group, and the market is noticing it too. The real estate group’s residential project Sheltrex at Karjat, designed by well known architect Hafeez Contractor, and promises ‘Next generation living experience by applying the world’s latest technologies in urban design, energy conservation, communication, water and sewage management and safety.’
The project is a short walking distance from the Karjat railway station.
The campaign spread across Mumbai includes the Mumbai-Pune Highway with hoardings and bus shelters with specially designed neon signage.
“The project promises a complete smart city experience campaign to buyers. The design, amenities, facilities and town planning are impeccable. Our job was to communicate to potential buyers that all this is available at unbeatable Karjat rates. The campaign began in the middle of the month and will continue for four weeks. The calls have increased substantially since the campaign began as have the footfalls. The client is happy with the initial buzz. We have invested a lot of time, strategic thinking and effort to ensure that buzz is created in targeted pockets in the city. We expect it to get even better from here,” said Sanjeev Gupta, MD, Global Advertisers.
Global owns the most number of premium location hoardings in Mumbai, including Asia’s biggest hoarding in Bandra. We also own multiple big-format hoardings that offer the most number of corridor branding opportunities in the Mumbai Metropolitan Region.
Global has executed approximately 1.5 lakh successful campaigns, 1 lakh product launches, 80,000 in-film branding contracts and over 2 lakh event sponsorships in the last 18 years.Global’s creativity, innovation and ability to deliver out-of-the-box OOH media solutions have won them 350 awards, and over 500 letters of appreciation.
A recent British Broadcasting Corporation (BBC) report surveying the world hoarding industry makes a special mention of Global Advertisers’ billboard site in Bandra.

Saturday, February 21, 2015

Ajmera ropes in Global for 100-acre i-land project

Global unleashes mega campaign to promote uber luxurious township project with features like Wankhede-size stadium and bike dirt track in Mumbai
20 February 2013 Mumbai: Mumbai-based OOH major Global Advertisers is in the middle of a mega campaign to promote the Ajmera group’s I-Land project in Wadala, Mumbai.

The current phase of the campaign is expected to come to a close towards the end of the month.


The project is connected by the Mono Rail as well as the Eastern Freeway and promises a sports academy, interiors by the designers of Dubai’s Burj Khalifa and one acre club house for every tower, which stands on 4 acres of land. The first level of residences begins at the 14th floor.

"Luxury, thoughtful planning, wide open spaces and premium design are the pillars on which the i-Land project rests. We put in a lot of thought to the targeted buyers and zeroed in on locations, outdoor media offerings and duration and timing of the campaign. We are happy with the outcome as the number of enquiries have risen by 40 per cent. The client is happy, and so are we," explained Sanjeev Gupta, MD, Global Advertisers.     

Log onto www.ajmerailand-mumbai.in to know more about the i-Land project, and visit www.globaladvertisers.in to know more about Global Advertisers’ special outdoor packages for the real estate sector or call Shilpa Sharma on 756610318

Wednesday, February 11, 2015

Wadhwa Group ropes in Global Advertisers to dazzle Mumbai



Wadhwa Group ropes in Global Advertisers to dazzle Mumbai 

Outdoor campaign by Mumbai-based OOH giant sets sale registers ringing for real estate company 

9 February 2014 Mumbai: Global Advertisers, the specialist outdoor media solutions providers to the Indian real estate sector scored a fresh goal with a dazzling campaign for The Wadhwa Group’s products W54, Anmol and Atmosphere - all located in prime Central Mumbai. The campaign that began towards the end of January is expected to extend to most of February and spans multiple locations in the city.

A variety of media have been pressed into the campaign including hoardings and bus shelters.

"We have managed to put a great campaign in place thanks to the team at Vijas Graphics, which was entrusted by Wadhwa to handle the campaign. After several meetings, protracted discussions and several site visits we have managed to create a campaign that is creating tremendous buzz for the client. It feels great to exceed client expectations," said Sanjeev Gupta, MD, Global Advertisers.

Global Advertisers has a reputation for being the leading provider of outdoor media solutions to the real estate sector with barter deals, easy payment terms, bulk booking discounts and some of the best outdoor media sites Pan-India/Maharashtra.