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Tuesday, June 13, 2017

Sanjeev Gupta speaks to Indianwikimedia on the future of outdoor media

Astute, ambitious and affable, MD and bossman at Global Advertisers, Sanjeev Gupta is a force to reckon with in the field of outdoor media. With over two decades of business excellence and genre superiority, Global and its hoardings dot the skyline of Mumbai, ensuring impact advertising, helping brands soar and touch Aonian heights of success.

“Global has some of the finest and most innovative hoardings in Mumbai and all across India. We help brands send the right message to millions of audience,” says Sanjeev with contentment in his tone.

The traditional media, in recent times faces stiff challenge from ever increasing might of digital media. But the master businessman is unperturbed as he states, “Digital is here to stay and will only grow with time. We have to accept the fact. Having said that, outdoor media has its own appeal. When you see your brand on a hoarding, it lends you a larger than life feeling. It makes an impact and statement instantaneously. The key is to innovate and we, at Global, help in cutting through the clutter.”

Global has worked closely with brands like Colors, Zee, Sony and he feels that outdoor media, over the years, has helped create audience for TV shows and films alike.

“The space needs to take a leap. We are waiting for some permission from the govt. Once we receive, you will see neon hoardings all over. It will revolutionize the medium and we can have our very own Times Square in Mumbai,” says the ever optimistic visionary.

On a closing note, the modern day maverick says, “Dream big, go big. At Global, we help you make the right impact. Grow your business with Global.”

Global Advertisers is the go-to brand in outdoor media having joined hands with multiple media houses, film productions and corporate entities. For more details and queries, check its website http://www.globaladvertisers.in/

Sunday, December 6, 2015

Premium hoardings give premium results in outdoor advertisement

Premium hoardings owned by Global Advertisers give Out of Home publicity by targeting consumers who are constantly on the move. The premium paid on such hoardings is richly rewarded as these sites offer higher RoI for each advertising rupee. Such sites converse with those who are either traveling/commuting on a regular basis or those waiting in locations like airports, railway stations and bus stops. OOH media design includes billboards, gantries, street furniture, transport, and flyover panels.

Neon signs add to the beauty of these premium hoardings offered by Global Advertisers and rivet eyeballs in a manner than can change the way your business attracts revenue. Global Advertisers includes such premium billboard sites in their rotational plans and barter deals as well.

For further information visit our site www.globaladvertisers.in

For Bookings Call 9820082849 / 022 28939400

Monday, February 2, 2015

Good times ahead for OOH sector, but attracting talent still a challenge

The past two years have been quite productive for the OOH sector. And, 2015 has started with a promise that the outdoor industry’s representative body, Indian Outdoor Advertising Association (IOAA), will play a more proactive role, which is bound to bring more positive news for the industry in years to come. One area where the industry has traditionally lagged is in attracting new talent compared with other mediums.

TV has its glamour, print prestige, digital excitement and radio charm which has often led the humble OOH space getting the shorter end of the stick.

In an earlier interview to exchange4media, CEO of Percept OOH Rajneesh Bahl had said, “More and more professionals are getting into the industry and people are investing in it. The only concern is that the knowledge domain is not increasing. If this increases, the sector will do really well. No new talent coming to the industry, which stagnates growth and inflow of new ideas.”

This analysis is quite common when it comes to the OOH industry, but outdoor agency heads feel that the scenario has improved a lot and is changing for the better.

A reason for this, says Nabendu Bhattacharyya, CEO and MD of Milestone Brandcom, is that for a long time OOH was run and controlled by second and third generation media owners and given the nature of the business, it was largely an unorganised and complex industry with high fragmentation.

“The A&M industry adopted the OOH medium only during 1995-2000. Once agencies showed interest and began to take the medium seriously, clients also started to show interest and push agencies to deliver,” he said.

So how difficult is it to find the right talent, especially from different fields?

Laqshya Media COO Atul Srivastava says talent is now coming to the OOH industry from all sectors. Recruitments, he said, are happening from campuses as organisations now have long-term plans and projects. However, he agrees that attracting talent could be a bit difficult because of the perception of the industry. “But once they are in (the industry), retention is natural. Recognition of individual excellence is a key differentiator to this industry, which binds the challenge-seekers to it,” he added.

Sanjeev Gupta, MD of Global Advertisers, says experienced talent is expensive and experience might sometimes create an unbending mindset, which is not ready to adopt new ways of doing things. “There are factors such as increased competition, price cutting and rising HR costs. Also, talent seeks better packages, perks and more attractive responsibility profile,” said Gupta. This is a point to which Bhattacharyya also agrees.

“All new B-school grads want to join industries with proven returns. All of them look for a good pay package. That’s their mindset from the beginning. I don’t blame them as the OOH sector should first get the ‘industry’ status. Being the third largest medium, we still don’t have any industry unified currency. There are a few initiatives from the advertising association to address these challenges faced by the industry. Hopefully, we would receive positive responses shortly,” he said.

Monday, December 22, 2014

Global Advertisers gives muscles to Thomas Cook’s Visit Mexico campaign

Thomas Cook’s ‘Visit Mexico’ Mumbai campaign executed by Global Advertisers has recently come to an end. According to Global Advertisers the campaign that covered Mumbai, was a short duration high impact drive that highlighted Thomas Cook’s push for Mexico Tourism. The campaign featured creatives that urged the Indian audience who are taking international vacations to book holidays with Thomas Cook and explore Mexico, headlining the country’s Spanish heritage and culture as well as Incan roots.

Sanjeev Gupta, MD, Global Advertisers, says that the initial reports have been very encouraging. “Indians are familiar with Mexican food, music, dance and culture. A rising number of Indians speak Spanish. We choose some of the best sites in Mumbai for the campaign. These are neighbourhoods that have substantial populations of international travellers who like to explore the world. The team did a great job with the site selection, the planning and the execution,” he adds.

The campaign was mainly focused around high traffic locations such as Marine Drive, Bandra, Dadar, Mahim, Kandivali, Andheri, Juhu, Sion, and Vile Parle as part of the Mumbai campaign that ran from the 8th of December to the 22nd.

The visit Mexico campaign, a part of a larger drive that was initiated by the Mexico Tourism board last year with the slogan ‘Live it to Believe it’ and according to international industry sources the six phased campaign is going to be spending six million dollars over all its phases.

Wednesday, December 10, 2014

Global Advertisers add muscle to international bodybuilding event

Mumbai-based outdoor media innovations leader promotes World Body Building and Physique Sports Championship

December 8, 2014 Mumbai: Global Advertisers is hotting up the Indian body-building scene with its ongoing campaign for the Indian Body Building Federation event in Mumbai from 1st December to 9th December 2014.

The 6th World Body Building and Physique Sports Championships endorsed by the Ministry of Youth Affairs and Sports, Government of India, and Sports Authority of India. The organisers of the event Indian Bodybuilding Federation are affiliated to the most prestigious body building federation on Earth - the World Body Building and Physique Sports Federation.

The events, which has come to India after stiff competition with other countries, provides a platform for 500 body builders both men as well as women from 55 countries to showcase their talent and compete with some of the best names in the sport.

Global Advertisers, a leader in outdoor media innovations, is the biggest owners of premium hoarding

sites in the Mumbai Metropolitan Region. "India is becoming more and more fitness conscious by the day. It is a positive development that needs to be encouraged in every way possible. We are happy to support this prestigious event with some of out best hoardings. A clever media mix, careful site selection and widespread reach is what has created buzz for the event. The buzz is generating very good footfalls at the event," said Sanjeev Gupta, MD, Global Advertisers

Monday, October 13, 2014

OOH rides the State Elections wave, revenues put a dent in the spirit

Political Outdoor Campaign - Global Advertisers

The Maharashtra State Elections are perhaps, politically, the most interesting democratic mandate that the state has seen. With long standing political alliances having broken down, it is a case for every person for themselves. The radio industry has already reaped the benefits of an aggressive political campaigning period, but it is hardly the only local medium being used by parties. The outdoor sector has seen an increased demand this time around, which has in some cases also lead to shortage of inventory for corporate players.

All the five major political parties have been very aggressive this year, said Sanjeev Gupta, MD of Global Advertisers. “They have become very professional in the way they have used outdoor advertising this time. In fact, more than the parties, it is the individual candidates which are being promoted more,” he added. Another industry insider said that the demand for outdoor inventory has been so high that corporate clients have had to push back launches and campaigns due to shortage of inventory.

“The Maharashtra Elections have affected corporate campaigns as the availability of sites came down during the peak season. I would like to clarify that the period between Dussehra to Diwali is never lean. It is peak season for the OOH media industry,” agreed Atul Srivastava, COO of Laqshya Media.

Another reason for the windfall for mediums like radio and OOH is that the campaign period has been less than 15 days. Combine this with the fact this might be the most hard fought elections in the state’s history (due to the breakdown of longstanding political alliances) and there is no wonder that the outdoor sector has been able to reap the benefits.

“Everyone is campaigning on their own. So the demand for media consumption has increased. The premium inventory is always in demand but we have seen non-premium inventory also getting sold out,” said Rajiv Saxena, MD of Blue Ocean Media.

Srivastava also seconded the fact that political campaigns have consumed even the non-premium inventory too. “Moreover since there is a shortage of inventory, the political campaigns have utilized whatever they could get,” he added.

“Yes, the spends on OOH media have definitely gone up this time and could have been higher, but for the availability of the media,” he said.

Each of the alliance partners is now focusing on their core audience and trying to reach them through various communications including OOH.

But does this actually translate to a windfall for the OOH sector? The answer to this is not easy. A media owner we spoke with said that it would have been better to have had corporate clients as the revenue would have been much higher. However, the OOH industry is still riding high on the election wave and with the festive season still continuing, the optimism seen since the start of the year seems very much justified

Saturday, January 18, 2014

Global Advertisers salutes the spirit of Suresh Wadkar

Mumbai: January 18, 2014: The Indian music fraternity came together to honor the versatile singing talent of all times, Suresh Ishwar Wadkar at a grand event. The function was promoted by India’s premier outdoor agency-Global Advertisers. The glorious musical career of Mr Wadkar began his journey in …. His music choice and singing ranges from Hindi, Marathi, Konkani to Bhojpuri.

The event was attended by various stalwarts of the Indian playback industry including Sonu Nigam, Udit Narayan, Shaan and Anup Jalota amongst others.

Commenting on the association, Sanjeev Gupta, Global Advertisers said “I admire his talent and achievements he brought to India, I truly respect his dedication towards the Indian music industry.”