Global Advertises puts up billboards for Ekta World

Mumbai: Ekta World invites people to test their destiny by participating in LIFE KA CHANCE contest which has been promoted through an outdoor campaign by India’s premier out-of-home agency-Global Advertisers in Mumbai. Ekta World, a renowned Mumbai based builder has lucrative contest on their flagship residential projects- Ekta Virar and Ekta Nashik. The real estate brand has launched a contest where people can win a flat. This is a first-ever non-government initiative to make owning home easy in a big city.

The creatives have successfully enjoyed the face value of Bollywood legend Anil Kapoor. As a brand ambassador of this contest, Anil Kapoor spreads the  message to onlookers that taking risk and grabbing right opportunities in life is very important to make your dream come true.

Speaking on the campaign, Sanjeev Gupta, MD, Global Advertisers said, "We have executed many campaigns of Ekta World and this one highlights their contest. We have created large size outdoor campaign for their “Life ka Chance” contest for Mumbaikars by using Hoardings and gantries across the city.For the first time, bollywood’s acting legend and evergreen Anil Kapoor has been showcased in the creatives of a Real estate company."

Ekta World launches new residential building-Skypolis, promotes on Big Hoardings of Global Advertisers

Mumbai’s ace builder Ekta World launches new residential building-Skypolis at Goregoan, Partners with Global Advertisers for gigantic OOH publicity

Mumbai: Global Advertisers has been appointed to execute the outdoor advertising campaign for EKTA SKYPOLIS -a residential project located in Goregoan.

Commenting on the campaign, Sanjeev Gupta, MD, Global Advertisers, said “The dedicated team of Global Advertisers has put up the displays at strategic locations across Mumbai . As per the TG of our client, our team has deployed large hoardings and illuminated display ensuring maximum returnon investment.”

Ekta Skypolis offers 2 bed & 3 bed flats in Goregaon.

Ekta World promotes its Realty-Index for a limited period in Mumbai

Established in 1987, the real-estate group, Ekta World has recently launched an OOH media campaign in Mumbai. The group aims at promoting a novel concept calling it the ‘Realty Index’; listing down the best deals available in the current real estate market for a limited period of time. Interestingly the ‘Realty-Index’ only pertains to the real-estate projects by Ekta World, claiming that till the 19th of this month 10 of their projects will showcase available units, current market price, its growth value and depreciation value and the future estimated price. The OOH campaign that has been executed by both Bright Outdoor and Global Advertisers in Mumbai has a uniform creative with a couple of iterations in the communication, depending on the media site. The communication displays an ascending bar chart of buildings showing a bullish trend that reads ‘the only realty index in the world, where you always stand to gain’ in some, ‘book a home in Ekta Oculus now and gain more’ and ‘book a home in Ekta Tripolis now to gain more’ in the others. All the communication has a common call to action number, website details and the offer period, which is 9th to 19th of April.  Yogesh Lakhani, CMD, Bright Outdoor says that Bright Outdoor implemented the current campaign effectively through a strategic approach involving extensive research, valuable insights and execution to ensure that the real estate campaign gains maximum traction since the campaign offering is for a short duration. “With Ekta World’s new concept and communication on its realty index coupled with high impact outdoor sites all across the city, I am sure the brand will be able to engage a large target audience for its upcoming projects,” he adds.    "Ekta World is a trusted client and we share a long standing relationship with them. They were very clear about what they wanted. The task on our part was to select hoardings that did justice to the goals of the target set by the client. We gave several options and after careful consideration, the final sites were selected. We are in the middle of the campaign and the outcome has been very positive so far," explains Sanjeev Gupta, MD, Global Advertisers. The campaign that is up for a short duration has mainly used traditional outdoor media formats and has been rolled out at locations such as Bandra, Andheri, Mira Road, Opera House, Sion, Cadbury Junction, Worli Naka, Dadar, Malad, Juhu, Andheri Link Road, Lokhandwala, Vile Parle, Cadle Road and Warden Road among others.

EKTA World launches Orange Fiesta with surprizes!

 

Celebrating its 27th Anniversary, renowned developer EKTA World recently launched its month long ‘The Orange Fiesta’ with goodies like series of discounts and value adds ranging from electronics and consumer durables, for buyers from April 25, 2014 onwards.

Home seekers can avail discounts of ranging from Rs. 4.69 lakhs to 22.85 lakhs on residential projects like EKTA Tripolis in Goregoan, EKTA Oculus in Chembur, EKTA Parksville in Virar, EKTA California in Pune and EKTA Greenville in Nashik.

Apart from savings on EKTA properties, “The Orange Fiesta” will offer prizes like I-pads, mobile phones and more goodies on Spin the Fiesta Wheel and various spot contests at all EKTA World sites. Apart from this, Air-Conditioners are also on offer for customers.

Leveraging OOH, the real estate giant has come up with an outdoor campaign in Mumbai. The campaign has jointly been executed by Bright Outdoor and Global Advertisers.




Likewise, Global Advertisers has used large size hoardings at strategic locations with uncluttered view and vibrant artwork which successfully grabbed the attention of target audience.

Sanjeev Gupta, MD, Global Advertisers, said, "At Global, we make sure that our client gets the best visibility from the campaign. Our team selected the hoardings located in the target area of Ekta World, they are illuminated, clutter free and the size of hoarding impress the viewer."

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