Cadbury Dairy Milk launches mega pack on Outdoors with Global Advertisers

Mumbai: India's premium chocolate brand launched an outdoor campaign to promote its new mega pack of Cadbury Dairy Milk. Global Advertisers, a premier OOH agency, executed the campaign on its hoardings with an effective visual of cute sumo wrestlers on OOH medium.

“Global Advertisers deployed large hoardings to reach out to larger number of audience. It’s a very popular brand and hence we have taken very selective locations to put up our displays,” said, Sanjeev Gupta, MD, Global Advertisers.

The campaign aims at chocolate lovers across Mumbai. 

Global Advertisers puts up huge display for The Resort hotel in Mumbai

Mumbai: India’s leading outdoor agency, Global Advertisers launches campaign for Mumbai’s finest hotel –The Resort. The agency has engaged large hoardings for the promotion of the hotel catering to upcoming season of wedding.

Commenting on the campaign, Sanjeev Gupta, MD, Global Advertisers, said, “ We have offered our best hoardings to maximize the reach for our client. The campaign aims to establish-The resort as a wedding destination and through our large size, clutter free display, we are able to communicate the same to larger number of audiences.”

The Resort is set in palm-lined grounds overlooking Aksa Beach, Mumbai.

Global Advertisers puts up hoarding for “So You Think You Can Dance”

“Our team at Global Advertisers deployed ultra-lit, higher reach, clutter free, big hoarding at Sion for the promotion of "So You Think You Can Dance” dance reality show , telecasted on &TV,  with Madhuri Dixit, Bosco Martis and Terence Lewis as judges. We wish the entire team all the very best for the first season of the show” Said, Sanjeev Gupta, MD, Global Advertisers.

The show will be aired on every Saturday and Sunday nights and is being hosted by Rithvik Dhanjani and Mouni Roy.

Amusement parks increasing ad spend on Outdoor Advertising

The Indian amusement parks industry is at a nascent stage which is expected to grow at a rate of 20% annually. According to the 'Indian Association of Amusement Parks & Industries’ (IAAPI), for a population of 1.2 billion in the country, there are only 120 amusement parks and 45 family entertainment centres (FECs). This indicates that the growth potential of Indian amusement and theme park industry is substantial and therefore, the investment on advertising has also gone up. The latest ad spend suggests that during the summer season, these parks have significantly increased their budget on outdoor advertising to tap into the interest of families and youngsters.

Anticipating this demand, Sanjeev Gupta, MD, Global Advertisers, says, “Amusement parks have now become a new source of entertainment for discerning Indian families, given the fact that they have more disposable income and are ready to spend on leisure. As per the data, this sector is going to touch $1.8 billion with nearly 500 new parks by 2020. With this kind of potential, we are hopeful to see great demand of outdoor advertising in the near future."

 He further added, “Recently, we executed the outdoor campaign for Snow World, Adlabs Imagica and Water Kingdom. They have varied messages to communicate to their potential customers - such as introducing summer packages, launching new rides, celebrating special days such as women’s day or festivals, adding new themes such us snow village - through an outdoor campaign. We have witnessed 15-20 percent increase in the engagement of hoardings by the entertainment parks in this summer season."

 50 million people visit these parks annually in India and this sector is expected to grow by 10-15 per cent (CAGR). Consequently, this number is likely to touch around 75-80 million in a few years. With the help of outdoor advertising along with other media such as TV, Radio and Digital promotions, this sector can expand its reach further.   

Global Advertisers associates with Nirmal Lifestyle to promote US Open Apartments by Nirmal Lifestyles

Mumbai : Global Advertisers, an out of home agency creates outdoor campaign for India’s first Sports lifestyle project - US Open Apartments by Nirmal Lifestyle. The agency has deployed large size hoarding at Sion to grab the eyeballs of the commuters.

“The project has a very different positioning in the market and also catering to niche customers who are interested in active and sports filled lifestyle. Our team executed the campaign on centrally located hoarding which caters to large number of audience.” says, Sanjeev Gupta, MD, Global Advertisers.

US Open Apartments is a flagship project of Nirmal lifestyle who has given sustainable designs for Mulund. It has set a leading example of branded lifestyle residences in the country by launching India’s first Sports -lifestyle apartments.

Radius Developers launches outdoor campaign on Global Advertiser’s Biggest hoarding at Bandra

Mumbai: Central Park, a residential project by Radius Developers launched its outdoor campaign with India’s premier outdoor agency-Global Advertisers. The complex is located in Chembur which is a center of Mumbaikars. And hence, the agency has offered its most premium Bandra hoarding which is also the largest hoarding of Asia.

Commenting on the campaign, Sanjeev Gupta, MD, Global Advertisers,said, “ As per our client’s brief, we executed the campaign on big size hoarding and our team chosen the best of the lot. Mumbai is India’s business and entertainment capital, fulfilling the dreams of many. Over the years, Mumbai has attracted millions of immigrants from all over India, who come here to earn a living. And, the challenge is to influence these people through advertisement. We at Global Advertisers understand their lifestyle and interest which helps us while executing outdoor campaign for our clients. We deploy the right hoarding, bus, railway or any other outdoor medium tool to convey the message of our client to them.”

Central Park is offering 2 & 3 Bhk in Chembur.

Out-of-home campaign by Global Advertisers for the new entrant of real-estate industry, Sheltrex in Mumbai

Mumbai- Global Advertisers creates buzz for the new player of Mumbai’s builder fraternity, Sheltrex. The agency has executed the campaign on large size, strategically located billboard in Mumbai.

Commenting on the campaign, Sanjeev Gupta, Managing Director, Global Advertisers, said, “Despite the intense competition in real estate sector, many new age companies are venturing into building making in Mumbai. This trend has given us various opportunities to offer our media i.e: Hoardings to new entrepreneurs and establish their brand in Mumbai. Sheltrex, a hong-kong based company has launched its 14- high rise building project in Karjat and we have crated the promotional strategy for them in Mumbai on our premium hoardings. We hope to yield good result for our client through our campaign.”

Sheltrex, Karjat is being developed on approximately 100 acres of land and is ideally situated in the green city of Karjat, which is mid-way between Mumbai, the financial capital and Pune, the IT and education hub of India.

Global Advertisers puts up luxury car brand Audi on a premium hoarding.

Global Advertisers, India’s finest outdoor agency has been roped in to promote luxury car manufacturer-Audi’s new showroom in Thane. The agency has offered one of its best hoarding to create buzz around the opening of 7^th showroom of Audi in Maharashtra.

www.globaladvertisers.in

Commenting on the campaign, Sanjeev Gupta, Managing Director, Global Advertisers, said, “We are glad to be a part of Audi’s promotional campaign. With powerful creatives and positioning of our A+ hoarding, we are able to successfully capture the attention of commuters on the way.”

Audi has showrooms in Mumbai, Navi Mumbai, Pune, Nashik, Nagpur and now in Thane.

Global Advertisers curates OOH campaign for Rumwal group

Global Advertisers, India’s widely acknowledged outdoor agency has launched the campaign for Mumbai’s popular builder-Runwal. The agency has engaged beautifully placed hoardings for the publicity of their new luxury project, Runwal Elegante at Andheri.

Commenting on the campaign, Sanjeev Gupta, MD, Global Advertisers, said “Mumbai is a commercial capital of India and hence gives immense opportunity to outdoor advertisers. Its a  hub of superior residential and commercial complexes to accommodate 1.2+ billion people .  Being densely populated the city has many real-estate players looking to grab the attention of potential buyers. Everyday a commuter is bombarded with more than 10 thousand ads in Mumbai, so it is difficult to make an impression on your target customers. However with new advertising tools, one can reach upto their bedrooms to sell the product. So in this competitive market, positioning your brand correctly is the biggest challenge and that’s what we do at Global Advertisers.”

Runwal Elegante is a luxurious residential complex having 2BHK - 6BHk apartments in the most sought-after location of Shastri Nagar in Andheri (West), Mumbai. The project provides easy access to a number of civic amenities and well-connected through local railway and bus network.

Global Advertisers executes outdoor campaign for Nahar Builders

Mumbai: Global Advertisers, India’s one stop solution for outdoor advertising has launched impressive out-of-home campaign for Nahar Cayenne- a new project from the Nahar group in Mumbai at Andheri. The agency has put up premier hoarding of A+ category for the promotion of Nahar Cayenne in the city.

Commenting on the campaign, Sanjeev Gupta, Managing Director, Global Advertisers said, “ As per the requirement of our client, we have put up a display at the important junction of the city to grab the eyeball of commuters on the go. Our team is specialized in real-estate advertising and we have executed more 20000+ such projects and brands so far. Its been a great experience while working on Nahar group.”

Nahar Cayenne offers spacious 1 and 2 BHK residences at Chandivali, Powai.

Global Advertisers promotes Kala Coast –a musical symphony

Mumbai: India’s smartest outdoor agency, Global Advertisers has partnered with Kala Coast – a conglomerate of eminent artistes, musicians and well wishers from different parts of India. Kala Coast has been conceptualized by reputed international musician and composer Sudhir Nayak, based in Mumbai.

Commenting on the campaign, Sanjeev Gupta, Managing Director, Global Advertisers, said “We are glad to be a part of this music festival. Our hoardings are dedicated to maximize the reach of Kala Coast across Mumbai, so that music lovers gather at the event in large numbers”

The event is schedule from 19 to 21 Feb 2016 at Gyan Sagar Amphitheatre, Borivali west 6 PM onward. 

Global Advertisers creates buzz for Ishq Forever – a comeback movie of cancer survivor Lisa Ray

Mumbai: India’s smartest out-of-home agency, Global Advertisers has put up large display for upcoming Bollywood film Ishq Forever. It’s a romantic and musical film directed by Sameer Sippy. They had organized a party at Juhu Club Millennium, Vile Parle (w), Mumbai on 10th February 2016. The event was attended by film star cast Lisa Ray, newcomer Krishna Chaturvedi, Ruhi Singh and Sanjeev Gupta,MD of Global Advertisers.

Speaking on the campaign, Sanjeev Gupta,MD of Global Advertisers said “We have 18+ years of experience in promoting movies through outdoor medium. Our team at Global has selected the right mix of hoardings to promote the movie across Mumbai. We expect to see great result of our campaign on the box-office collection of the movie.”

The film is slated to be released on 19th February 2016.

Global Advertisers launches OOH campaign for Raj Torres- a property by Rajesh Lifespaces

Rajesh LifeSpaces has given beautiful skyline to Mumbai through their landmark constructions over the years.  Adding another premium project to their portfolio, Rajesh Lifespaces has launched “Raj Torres” in Thane. The project has been promoted by India’s pioneering out-of-home agency, Global Advertisers, across the city of Mumbai.

Speaking on the campaign, Sanjeev Gupta, Managing Director of Global Advertisers said, “Our team understands the exact needs of the city’s builders and developers and therefore, deployed only outdoor tools to promote the project across the city that cater to their exact needs. The campaign can be seen of popular roads, highways, buses and shelters and is as flamboyant as the the brand itself.”

Raj Torres provides state-of-art-facilities like gymnasium, swimming pool and indoor games to potential buyers and currently offers wing C and D for sale. 

Mumbai’s Veena Builders flags off OOH campaign with Global Advertisers

Mumbai, one of the most populous cities of the country, is currently home to more than 12 million people, which puts a huge challenge on the face of the city builders. For them, it’s difficult to find construction sites and marketing homes are big tasks that demand constant solutions. Keeping these concerns in mind, Veena Builders has assigned the outdoor promotion duty of its newly launched project-Veena Santoor 2 to India’s smartest outdoor agency-Global Advertisers.

Speaking on the campaign, Sanjeev Gupta, Managing Director of Global Advertisers said, “To make the brand stand apart from the clutter of various builders, we have executed the campaign on A+ hoardings at prominent residential and commercial places. Our static media tools such as hoardings at main road junctions and bus media on busy routes are also being deployed for Santoor-2.”

Veena Santoor is an ideal place to live. Located in Borivali West, it offers 1BHK and 2BHK Luxurious Apartments at affordable prices and is encircled within beautiful surroundings. 

Global Advertisers creates OOH campaign for ‘Make in India Week’ in Mumbai

MUMBAI: Taking Prime Minister Narendra Modi’s dream project forward, the Government of India is organising the ‘Make in India Week’ in Mumbai and has associated with Global Advertisers to craft out this massive campaign.

As part of the project, Global Advertisers has designed an extensively thought-through out-of-home campaign that showcases large-scale hoardings and billboards pertaining to the event in highly strategic locations of the city. It is pertinent to note here that the event is being organised by the Confederation of Indian Industry across the country.

                       

Speaking on the campaign, Global Advertisers managing director Sanjeev Gupta said, “I am extremely honoured to be associated with this project. India is home to a massive domestic market and we are just beginning to recognize this potential. I am humbled that CII has chosen Global Advertisers to contribute towards this project and we have created a very strategic plan to make this campaign humungously popular. I firmly believe in Prime Minister Narendra Modi’s “Make In India” theory and we shall do our every bit to take this project forward.”

The ‘Make in India Week’ will showcase the people, policies and partnerships that are driving India’s new manufacturing revolution. Set against the vibrant backdrop of India’s commercial capital – Mumbai, this week long calendar will offer unprecedented access, insights and opportunities to connect and collaborate with India and global Industry leaders/ visionaries, academicians, central and state administrations.

‘Make in India Week’ will be conducted from 13-18 February in BKC ground.

Global Advertisers partners with Celebrity Cricket League

The media owning company has displayed large billboards across Mumbai at prominent locations

Global Advertisers has been doing a lot of campaigns recently and this time around joined hands with Manoj Tiwari, the owner and captain of ‘Bhojhpuri Dabang'. The association has led Global Advertisers to handle the outdoor promotion of the team, during the upcoming season of the Celebrity Cricket League (CCL).

To promote the team, the firm has displayed large billboards across Mumbai at prominent locations which is Andheri, Dadar, Sion, Santacruz, Juhu, Prabhadevi, Marine Drive and Thane. CCL is one of the most awaited events of the year; the sixth edition of the league has begun from January 23, 2016.

Commenting on the association, Sanjeev Gupta, MD, Global Advertisers said, "Our association with the team and CCL has great potential. The team has a good line-up of batsmen and bowlers from the Bhojpuri film industry. I am excited to watch Ravi Kishan and Nirahua play the game. Over the years, CCL has become a very popular tourney amongst the masses and it's a great platform to reach out to a large set of live audience, all at once."

Celebrity Cricket League is played between eight teams. The teams comprises all the who's who of the Indian film industry from Bollywood, Tamil, Telugu, Kannada, Malayalam, Bhojpuri, Bengali and Punjabi movie industry. It brings together over 200 film celebrities from all over the country to entertain their fans and audiences.

Global Advertisers executes large scale OOH campaign for Mahindra Vivante

3 Feb, 2016, Mumbai:  Mahindra Vivante, the brand-new division of real estate builder Mahindra Lifespaces, has rolled out an outdoor campaign with Global Advertisers- India’s smartest outdoor agency. Given that Mahindra Vivante is head-quartered in Andheri East, the campaign has been primarily executed across key locations around Andheri East. Meanwhile, the campaign is also up on hoardings at distant locations including Mulund, Thane and Ghodbhunder. 

Speaking on the campaign, Managing Director, Sanjeev Gupta, Global Advertisers said, “Real estate as an industry has always been heavy advertisers on outdoor. We have customized packages and exciting deals for them. For Mahindra Vivante, our team has deployed big displays within market areas, around main road zones and also on highways to maximize the reach of the campaign."

Mahindra Vivante is spread across more than 3 acres of land and enjoys close proximity to all social facilities in Andheri.

Rare Heritage ties up with Global Advertisers to launch their first outdoor campaign

2 Feb, 2016, Mumbai: Rare Heritage, a venture of the legendary jewellery house - Mehta Emporium, has launched its first outdoor promotion campaign with India’s premium out-of-home agency, Global Advertisers.

The agency has executed the campaign on large billboards across Mumbai to spread awareness about the luxury store.

Speaking on the campaign, Sanjeev Gupta, Managing Director of Global Advertisers said, “As per the brief given by our client, we have carved out a multi-location outdoor campaign to increase the footfalls of the store. Rare Heritage caters to the HNI group and hence, our hoardings are placed at locations like Marine Lines, Peddar Road, Andheri and the Western suburban areas. Given that our client's products are high on fashion and glamour, our marketing team has ensured greater reach for this campaign by executing the campaign at strategic locations across the city."

Rare Heritage is a one-stop showroom of vintage jewellery collection, stylised garments and artefacts for passionate shoppers.

Global Advertisers promotes Charagh Din's outdoor campaign for 5th consecutive year

1, Feb, 2016, Mumbai: Charagh Din (CD), one of the top textile brands in India, has rolled out an exclusive outdoor campaign across Mumbai. CD has engaged Global Advertisers for the 5^th consecutive time to promote the brand in the city.

Speaking on the campaign, Sanjeev Gupta, MD, Global Advertisers, said “Our long term partnership with CD is a result of our excellent services and products. We have always offered them the best deals - customized for their needs - even when market situations were quite adverse. Our hoardings, bus shelters, transit vehicles, POPs all have been deployed in making CD campaigns successful since the last 5 years. Our partnership is a great example of how to earn and continue with a good customer. We wish to be associated with CD for their promotional activities in the future as well.”

The campaign has been executed on large-sized billboards across Mumbai. 

Global Advertisers brews ‘Kadak’ outdoor campaign for Society Masala Tea.

Society Tea has engaged Global Advertisers for the outdoor publicity of their premium product- Society Masala Chai. The campaign has been launched in Mumbai on wide displays. It's aimed at traditional tea lovers and hence, capture their attention by placing hoardings at key centers of the city.

Commenting on the success of the campaign, Sanjeev Gupta, MD, Global Advertisers said, “As per the client brief and our understanding of their market share, our team at Global spotted areas and effective media tools for the promotion. The team deployed hoardings at dense market areas of western and central Mumbai. To increase the visibility, most of the displays are brightly illuminated at peak hours."