Parle Agro launches Frooti’s outdoor campaign with Global Advertisers

Mumbai: The flagship brand of Parle Agro- Frooti has launched its new commercial featuring the King of Bollywood Shah Rukh Khan. The company has invested across a strategic mix of media vehicles that includes outdoor advertising, Television, Radio and Digital medium.
 

“Frooti is one of the favourite mango drink of Indians, especially in summer season. It is the right time to position the product in the market to gain larger share. For this campaign, we have given our best hoarding to maximize the reach of the campaign, said, Sanjeev Gupta, MD, Global Advertisers. 

Global Advertisers brews ‘Kadak’ outdoor campaign for Society Masala Tea.

Society Tea has engaged Global Advertisers for the outdoor publicity of their premium product- Society Masala Chai. The campaign has been launched in Mumbai on wide displays. It's aimed at traditional tea lovers and hence, capture their attention by placing hoardings at key centers of the city.

Commenting on the success of the campaign, Sanjeev Gupta, MD, Global Advertisers said, “As per the client brief and our understanding of their market share, our team at Global spotted areas and effective media tools for the promotion. The team deployed hoardings at dense market areas of western and central Mumbai. To increase the visibility, most of the displays are brightly illuminated at peak hours."