Advertising Campaign Thane Mumbai - Global Advertisers

Advertising Campaigns in Thane & Mumbai - Adlabs Imagica

Hubtown - OOH Media in Mumbai

Raj Infinia -  Promotion Campaign in Mumbai

Ajmera Group of Companies - Outdoor Media Planning

Advertising Agencies - Promotes Ajmera Group

Rahul Education - OOH media

Rosa Bella Thane - Ads in Mumbai

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Happy Uttarayan and Happy Eid - e - Milad

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Implications on OOH media, post 2 minute TV AD cap- Sanjeev Gupta, Global Advertisers

 

Mumbai: Out of Home industry has always been categorized as a supporting medium for Television; however it has gained more popularity amongst advertisers after the 2-minutes ad cap on television. Interestingly, television   medium has sufficient channels and different TV slots to cope up with ad cap restriction. But I really think that OOH medium will grow and see double digit growth in the next 3-5 years.  

The key reasons for OOH medium’s growth would be that people have figured out better ways to utilize this medium in terms of innovations, latest technology and result orientated campaigns  and another reason is that the young audiences is spending ample amount of time outside , therefore this medium becomes much more relevant.

The FMCG category has never made a significant use of OOH medium. But this will change consistently and this medium has more potential for the FMCG category. But the OOH medium will see a lot of spends from the entertainment and movies categories. Also, the OOH medium will see huge impulse spends from e-commerce sites and therefore this area will grow. I also believe that it will be difficult for brands to pay such sharp increase in rates.

I believe that outdoor advertisements are one of the most cost efficient ways to reach potential customers and clients. Additionally, we can target with OOH the consumers across culture, language, season, age, and in any format. In order to address GAPS in terms of marketing reach, OOH is the best customized solution for the organization.

However, there is tussle between advertisement spend when it comes to Internet and OOH. In fact OOH media is used through out the year for product launches, branding initiatives, sales activation because of its cost-effectiveness.

But I am also sure that TV budget will never be kept nil as it is an important medium. But having said that, a brand needs to be always active in OOH medium, as it gives multiplier effect on ground level. The large format with its local communication, singular pictorial representation, minimal and bold message, strategic locations, cost efficiency and media effectiveness helps a brand deliver its key message to a large audience in an uncluttered environment.

With new techniques, innovation and new formats, outdoors has earned its share in the market. Brands which are looking at exploring unique solutions, outdoor offer them great creativity in still media and random visibility with the help of transit media.

Importantly, outdoor will have to compete with print, radio and most importantly social media. Innovations will play crucial role if more brands are diverting their interest on this medium. Ambient and transit media along with BTL activation will become important.  Monitoring system and assured ROI will enhance the preference for the medium.

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Global Advertisers promotes Yaariyan

Time for some Yaariyan ....  

Friends are the people in your life that make you laugh louder,

 smile brighter and live better.

 

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Suyog Telemetics Limited launches IPO campaign with Global Advertisers

Jan 7, 2014

 

Mumbai : Mumbai-based telecom company, Suyog Telematics has come out with its public issue of 18.12 lakh equity shares. The issue will be opened for subscription from December 30, 2013 till January 7, 2014. The company has engaged India’s premier outdoor agency, Global Advertiser for the outdoor promotion of the IPO campaign in Mumbai and Latur.

Global has dedicated its best hoarding located at Sion which has highest reach, uncluttered view and unavoidable presence.

Sanjeev Gupta, MD, Global Advertisers said, “At the outset of 2014, the demand for IPO campaigns is already moving upward and we have designed some exclusive packages for them. With the clear intention of spreading awareness about Suyog’s public issue, Global has provided its finest displays in their target regions along with cost-effective outdoor plan. We hope to see great turnaround for this campaign.”

Suyog Telematics’ business is to build, own and operate telecommunication poles, towers (particularly roof-top towers), OFC systems and related assets. The equity shares offered through the prospectus are proposed to be listed on the BSE SME Platform.

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Global Advertisers wishes everyone a very Happy New Year

 

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Lok Sabha polls, TV ad cap issue to keep OOH industry buoyant in 2014

The OOH industry saw steady growth in 2013 amid economic slowdown and budget uncertainties, which caused brands to tighten their purse strings. Buoyed by the State Assembly elections and the ad cap issue on TV, the OOH industry ended the year on a relatively positive note. With the Lok Sabha elections slated for 2014, the OOH industry can look forward to a steady stream of business in the year ahead as well.

exchange4media lists some of the key trends observed in the OOH industry in 2013…

State elections provide a late boost
The State Assembly elections in 2013 proved how vital OOH is for political parties, and with the general elections coming up in 2014, it is easy to see why there is a sense of optimism in the air. With most cities banning posters, outdoor advertising was a clear winner as parties looked to the medium to make their presence felt. One key change was the strategic approach to outdoor advertising that was undertaken by political parties. From performance tracking of advertisements to a more targeted approach towards hoarding placements, this shift in the mindset will definitely be more noticeable in 2014 and will keep agencies on their toes.

Ad cap pushes brands to try other options
The continuing ad cap issue in TV has also caused brands to look at other mediums, and radio and OOH seem to have been the main beneficiaries of this. “2013 was a special year for the outdoor industry as it found its place in mainline promotion plans of brands, with hoardings still the most popular format,” said Sanjeev Gupta, MD, Global Advertisers. According to him, with OOH being cost-effective and providing a wide range of inventory to advertisers, it gained maximum mileage from this situation.

Advertisers change strategy
“Brands have shifted focus to 360 integration; through cross promotions, experiential and engagement activities. There is an evident trend that has emerged towards investment in media with focus on RoI, especially in smaller cities,” said Nabendu Bhattacharyya, Founder & MD, Milestone Brandcom. Sunder Hemrajani, MD, Times OOH also agrees that both clients and brands are looking for more value in their investments in terms of innovation. They don’t want to just spread awareness, but want value, and with more and more brands preferring engagement rather than just reach, digital hoardings provide a great opportunity for OOH players to come out with new, innovative campaigns. It could also pave the way for integration of the outdoor with the mobile platform. Though 2013 saw a few agencies experiment with digital hoardings, it has still to become widespread, especially since municipal corporations have restrictions on the size and placement of hoardings for reasons of traffic and safety.

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