Why you should have Gantries in your OOH plan

GLOBAL ADVERTISERS

Global Advertisers owns the most number of gantry sites in the Mumbai Metropolitan Region. A gantry, in case you are not familiar with the word, is a billboard that spans the entire breath of an important road offering a clear view of the ad displayed from long distances. Gantries are erected at some of the most important roads in a city/town/geographical location. If a big splash is what you wish to achieve, a gantry ensures that no motorist or pedestrian who passes by the road misses out on the ad. While Global Advertisers regular billboards use innovation to attract attention, they may not always be positioned to be seen over long distances. This is not the case with gantries as they cannot be missed by anyone who passes the location. Global's gantries are like their hoardings/boards available on barter basis. They can also be engaged on rotation basis where you get to rotate display of your ad over a variety of sites over a period of time. Global Advertisers also offers sponsorship to various events/ films on cash as well as barter/ quid pro quo basis. 

Log on to www.globaladvertisers.in or Call 9820082849 for Bookings and Details

Ajmera ropes in Global for 100-acre i-land project

Global unleashes mega campaign to promote uber luxurious township project with features like Wankhede-size stadium and bike dirt track in Mumbai

20 February 2013 Mumbai: Mumbai-based OOH major Global Advertisers is in the middle of a mega campaign to promote the Ajmera group’s I-Land project in Wadala, Mumbai.

The current phase of the campaign is expected to come to a close towards the end of the month.

The project is connected by the Mono Rail as well as the Eastern Freeway and promises a sports academy, interiors by the designers of Dubai’s Burj Khalifa and one acre club house for every tower, which stands on 4 acres of land. The first level of residences begins at the 14th floor.

"Luxury, thoughtful planning, wide open spaces and premium design are the pillars on which the i-Land project rests. We put in a lot of thought to the targeted buyers and zeroed in on locations, outdoor media offerings and duration and timing of the campaign. We are happy with the outcome as the number of enquiries have risen by 40 per cent. The client is happy, and so are we," explained Sanjeev Gupta, MD, Global Advertisers.     

Log onto www.ajmerailand-mumbai.in to know more about the i-Land project, and visit www.globaladvertisers.in to know more about Global Advertisers’ special outdoor packages for the real estate sector or call Shilpa Sharma on 756610318

Election year brings smile on outdoor agency- Sanjeev Gupta

Mumbai: March 18, 2014: 

2014 being the election year, hope from the new government to bring back the economic growth of India is raising amongst advertisers and thus outdoor advertising industry is looking forward to rise in ad spends from all the major sectors.The government has estimated a 4.9 per cent rise in economic growth this financial year, against a decade-low of 4.5 per cent last year. The fast-moving consumer goods (FMCG), auto, retail and electronics sectors, ad spends in telecom will also rise this year, as operators aggressively push 3G and 4G services. Last year, FMCG accounted for 29 per cent of the overall advertising expenditure, followed by retail (12 per cent) and auto (eight per cent).

Sanjeev Gupta, MD , Global Advertisers

The advertising industry is growing across the board in outdoor, digital, creative and media. It’s important to note here that our approach should be focused on innovation, diverse range of outdoor inventory and strategic media planning. Outdoor has come up as an effective mass communication tool for targeting people on the go. Political outdoor campaigns in 2014 has already raised ad spend on this medium which are mainly executed on large display, bus media, railway media, and thus leaving no stone unturned to gain the attention of voters. In coming months banking and financial sector is also expected to advertise via outdoor platforms. At Global Advertisers, we have already expanded our inventories at prominent locations of Mumbai and tier II and tier cities.

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Global Advertisers conferred with 'Appreciation Award' by Suyog Telematics

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Advertising Campaign Thane Mumbai - Global Advertisers

Advertising Campaigns in Thane & Mumbai - Adlabs Imagica

Hubtown - OOH Media in Mumbai

Raj Infinia -  Promotion Campaign in Mumbai

Ajmera Group of Companies - Outdoor Media Planning

Advertising Agencies - Promotes Ajmera Group

Rahul Education - OOH media

Rosa Bella Thane - Ads in Mumbai

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Slow Down the Slowdown with OOH

Brands are not built in one season or even in a single business cycle. Good times, bad times, okay times, you have to stay visible in the market place and stay connected to your demographic. In fact, it is wise to go all out and actually increase ad spend when others are reining in their horses and cutting marketing costs.

This contrarian step – spending on marketing when everyone is cutting costs – is also wise from another perspective. Maybe, if you play it right, you can actually greater visibility for your brand in your budget. We have created some amazing value for money packages on our hoardings and other outdoor media properties that offer tremendous value for money to our clients.

We are responding to the current slowdown by creating specialized out of home media solutions packages for specific sectors like banking, financial services, insurance, retail and real estate. The advice is free, the payment terms are flexible and we accept barter. Trust me, the situation is tight but there are strategies to deal with the situation that work wonders!

There are ways to slow down the slowdown!

Sanjeev Gupta is MD, Global Advertisers (www.globaladvertisers.in), India’s leading Out of Home Media Solutions Company based in Mumbai. He can be contacted on 9820082849 

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Global Advertisers promotes SBI Mutual funds

Mumbai: November, 2013: Global Advertisers, an outdoor agency has launched an outdoor campaign for SBI Mutual funds. The campaign aims to help potential investors in Mutual fund by guiding them about the market risks and benefits. The team of Global Advertisers headed by Rudolph Fernando conceptulised the campaign keepinng in mind the high visibility for the brand, strategic placement of the outdoor inventories and the competition level.

Sanjeev Gupta, MD, Global Advertisers said “Our team has identified best sites to execute the campaign, covering more than twenty cities. SBI is one of the largest National Bank; hence we have served them with wide range of outdoor medias and services in order to maximise their reach further.”

Global has involved its best hoardings to communicate the message to large number of customers at pan Indian level.

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Advertisement in urban transit systems like airports & metro rail registers 60% growth - Global Advertisers - The Economic Times

 

"Modernisation of the Indian transport system, increasing demand of fast and convenient mediums of travel, and expanding network of existing transport mediums...

are some of the reasons that's contributing to rapid growth of transit media advertising," Sanjeev Gupta, managing director at Mumbai-based outdoor ad agency Global Advertisers, says.

Another reason for marketers' increased focus on rapid transit advertisement is it can be monitored and measured effectively.

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