An excellent brand building opportunity for Indian marketers - Sanjeev Gupta

The FIFA World Cup 2014 begins on June 12. Brazil are the hosts of the 20th edition of football’s greatest showpiece event on Earth. A total of 32 teams will participate in the FIFA World Cup 2014. The tournament starts on June 12 in Sao Paulo and the final will be played on July 13 at Rio de Janeiro. This is the second time Brazil will host the FIFA World Cup after 1950. From Indian advertising perspective this is one of the biggest opportunities for sports channels to grab the attention on Indian discerning viewer.  Being an international event though FIFA has many Indian followers which makes it the most awaited sport show on the Indian channels such as Sony Six, Star Sports 4, BBC, ESPN and LIV Sports. The promotions are on through various advertising medium – TV, Digital, Print, Radio, will also be followed with outdoor campaigns.

Anticipating the demand of outdoor inventories, Sanjeev Gupta, MD, Global Advertisers emphasizes on the strength of outdoor medium which offers branding options via Mobile vans, taxi, bus shelter, Z-boxes, street furniture, fleet graphics, digital displays at mails and multiplexes, ferries, amusement parks, airplanes, swimming pools and rest rooms can also be creatively exploited to communicate with consumers on the go.

The agency can be contacted on 9820 797 773 Or Email - amit@globaladvertisers.in for any further details.

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Global Advertisers rolls out OOH campaign for Charagh Din

MUMBAI: 
Charagh Din a mega shirt store that today is one of the few established names in the Indian fashion community has launched its outdoor campaign with Global Advertisers. The campaign targets the HNI segment customer with objectives of increasing footfalls and spreading awareness about Charagh Din, across Mumbai. The message is being communicated through Global's large size hoardings that have been effectively communicating Charagh Din’s unique collection to their consumers 24X7.

Commenting on the campaign, Sanjeev Gupta, MD, Global Advertisers, said, ‘The impact of the campaign has matched our expectations. We have executed the Charagh Din’s campaign on premium hoardings. Our research team spent time selecting hoardings that helped Charagh Din generate footfalls at the store. Glamorous creatives on the hoardings further enhanced our reach and engaged target consumers more effectively.”

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FMCG brands emphasize on rural market through advertising-Sanjeev Gupta

Anticipating the boost in rural market from the new government, FMCG companies are expected to focus their energies on tier II and tier III cities. With rural India relatively being insulated and expected to drive consumption with enhanced agricultural yield in coming months, it is not surprising that more than ever before, the focus of marketers has expanded to rural markets. Therefore, advertising in these cities have become essential for every brand looking for expansion. Outdoor advertising provides marketing solutions to these brands which includes hoardings, bus media, railway media etc.

For the record, Global has spearheaded the revolution in outdoor media – arresting consumers’ attention as well as driving home the message effectively. Mobile vans, taxi, bus shelter, Z-boxes, street furniture, fleet graphics, digital displays at mails and multiplexes, ferries, amusement parks, airplanes, swimming pools and rest rooms have been creatively exploited by Global to communicate with consumers on the go. That explains why Global has been the leading outdoor media partner for all major sectors over the last 18 years. Call Now Mr. Amit Gupta - 9820 797 773 Or Email - amit@globaladvertisers.in

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Sanjeev Gupta congratulated BJP MP Manoj Tiwari

From the silver screen to the Lok Sabha, actor turned politician, Mr. Manoj Tiwari successfully surpassed the AAP and INC candidates from the North East Delhi constituency as a BJP candidate.

Congratulating on his phenomenal victory, Sanjeev Gupta, Managing Director, Global Advertisers said "Manoj is very hardworking, determine and extremely talented person. His success speaks volumes for him and I heartily wish him on winning the Lok Sabha seat in North Delhi".

Mr. Sanjeev greeted him with a bouquet of flowers at hotel Sea Princess, Juhu on 3 June, 2014.
It is noted that Manoj Tiwari defeated Congress leader and AAP from North East Delhi seat and helped BJP for clean sweep for BJP in Delhi by 7-0.

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Outstanding Offers & Services on Outdoor Media Packages

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Sanjeev Gupta welcomes Manoj Tiwari as BJP Leader

Sanjeev Gupta with Manoj Twari

Sanjeev Gupta MD, Global Advertisers

Global Advertisers

 Manoj Tiwari as BJP Leader

Manoj Tiwari with Sunil Pal and Chunky Pandey

Sanjeev Gupta with Manoj Tiwari

Sanjeev Gupta with Manoj Tiwari

Hotel Sea Princess - Mumbai

Sunil Pal - Global Advertisers

Event in Mumbai - Global Advertisers

Global Advertisers - Mumbai

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Outdoor advertising going through positive changes

Sanjeev Gupta, MD Global Advertisers                                                                    

OOH Media is fast-growing and it is catching eyeballs of many brands because people have started spending more time outside. In terms of changes, the industry needs to get more structured, have transparency in pricing, and move with the latest technologies. Another most desired change would be the capability to support great ideas on bigger scale. Sometimes, brands expect a lot and the deliverability is comparatively low. We are always looking for partners who can work with us to understand our business situation and actually come up with business solutions. Transparency of prices is a crucial structuring that we need. Once this aspect of OOH settles the growth will be manifold. Perhaps, someday OOH might be the biggest thing in marketing!

Good understanding of the business and marketing objectives, converted  to innovative outdoor solutions / campaigns along with bigger scale, better structuring, brilliant execution and of course transparency defines the success of OOH campaign.

For the record, Global has spearheaded the revolution in outdoor media – arresting consumers’ attention as well as driving home the message effectively. Mobile vans, taxi, bus shelter, Z-boxes, street furniture, fleet graphics, digital displays at mails and multiplexes, ferries, amusement parks, airplanes, swimming pools and rest rooms have been creatively exploited by Global to communicate with consumers on the go. That explains why Global has been the leading outdoor media partner for all major sectors over the last 18 years. Call Now Mr. Amit Gupta - 9820 797 773 Or Email - amit@globaladvertisers.in

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