Global Advertisers - Outdoor Agency in its class

Thursday, January 9, 2014

Global Advertisers promotes Yaariyan

Time for some Yaariyan ....

Friends are the people in your life that make you laugh louder,

smile brighter and live better.

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Wednesday, January 8, 2014

Suyog Telemetics Limited launches IPO campaign with Global Advertisers

Jan 7, 2014

Mumbai : Mumbai-based telecom company, Suyog Telematics has come out with its public issue of 18.12 lakh equity shares. The issue will be opened for subscription from December 30, 2013 till January 7, 2014. The company has engaged India’s premier outdoor agency, Global Advertiser for the outdoor promotion of the IPO campaign in Mumbai and Latur.

Global has dedicated its best hoarding located at Sion which has highest reach, uncluttered view and unavoidable presence.

Sanjeev Gupta, MD, Global Advertisers said, “At the outset of 2014, the demand for IPO campaigns is already moving upward and we have designed some exclusive packages for them. With the clear intention of spreading awareness about Suyog’s public issue, Global has provided its finest displays in their target regions along with cost-effective outdoor plan. We hope to see great turnaround for this campaign.”

Suyog Telematics’ business is to build, own and operate telecommunication poles, towers (particularly roof-top towers), OFC systems and related assets. The equity shares offered through the prospectus are proposed to be listed on the BSE SME Platform.

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Thursday, January 2, 2014

Global Advertisers wishes everyone a very Happy New Year

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Lok Sabha polls, TV ad cap issue to keep OOH industry buoyant in 2014

The OOH industry saw steady growth in 2013 amid economic slowdown and budget uncertainties, which caused brands to tighten their purse strings. Buoyed by the State Assembly elections and the ad cap issue on TV, the OOH industry ended the year on a relatively positive note. With the Lok Sabha elections slated for 2014, the OOH industry can look forward to a steady stream of business in the year ahead as well.

exchange4media lists some of the key trends observed in the OOH industry in 2013…

State elections provide a late boost
The State Assembly elections in 2013 proved how vital OOH is for political parties, and with the general elections coming up in 2014, it is easy to see why there is a sense of optimism in the air. With most cities banning posters, outdoor advertising was a clear winner as parties looked to the medium to make their presence felt. One key change was the strategic approach to outdoor advertising that was undertaken by political parties. From performance tracking of advertisements to a more targeted approach towards hoarding placements, this shift in the mindset will definitely be more noticeable in 2014 and will keep agencies on their toes.

Ad cap pushes brands to try other options
The continuing ad cap issue in TV has also caused brands to look at other mediums, and radio and OOH seem to have been the main beneficiaries of this. “2013 was a special year for the outdoor industry as it found its place in mainline promotion plans of brands, with hoardings still the most popular format,” said Sanjeev Gupta, MD, Global Advertisers. According to him, with OOH being cost-effective and providing a wide range of inventory to advertisers, it gained maximum mileage from this situation.

Advertisers change strategy
“Brands have shifted focus to 360 integration; through cross promotions, experiential and engagement activities. There is an evident trend that has emerged towards investment in media with focus on RoI, especially in smaller cities,” said Nabendu Bhattacharyya, Founder & MD, Milestone Brandcom. Sunder Hemrajani, MD, Times OOH also agrees that both clients and brands are looking for more value in their investments in terms of innovation. They don’t want to just spread awareness, but want value, and with more and more brands preferring engagement rather than just reach, digital hoardings provide a great opportunity for OOH players to come out with new, innovative campaigns. It could also pave the way for integration of the outdoor with the mobile platform. Though 2013 saw a few agencies experiment with digital hoardings, it has still to become widespread, especially since municipal corporations have restrictions on the size and placement of hoardings for reasons of traffic and safety.

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Thursday, December 26, 2013

Outdoor industry preferred by the brands in 2013

The tough market conditions have compelled various brand categories to advertise on out-of-home medium in the year 2013. Brands were looking up to the medium to make up for the low sales period persisted due to economic slowdown.

Prospects for out of home as communication segment has brightened as brands go on marketing overdrive. However, spends were not as high as in the previous years. We at Global Advertisers believe that there are good avenues to explore in outdoors when the sentiments of the market are looming.

There are few reasons why brands included outdoor advertising in their media plans in 2013:

More buyers on the road…

Outdoor campaign appeal directly to the consumers: this medium connects with the end consumer and establishes a personal connection to leave a lasting impact on them. During the season time, out of home advertising increases effectiveness, creates greater impact and generates higher engagement with audiences. With the general tendency amongst consumers to save money while shopping, these outdoor campaigns influence the buying decision of customers mostly. Thus, brands are on the lookout for multiple avenues to attract consumers – be on the streets or inside a shop.

Suitable for all budgets

Slowdown times force companies to tighten their marketing budgets. Thus, it becomes imperative for brands to use their money smartly. The outdoor medium has the least spillover effect in comparison to other media vehicles. Outdoor advertising is an effective way to communicate with the masses and the perfect gateway which helps brands to engage with customers and also has high re-call value.

Thinking beyond the walls

There is a lot of creative freedom in outdoor advertising with the creative, locations, need, size, and for many other specific reasons. OOH media can complement brands’ communication strategy by showcasing innovative and creative outdoor advertising, reaching out to the world on the move. It spreads message to diverse target groups and create an admiration in the minds of the audiences

Taking a brand to customer's doorstep

Today, localisation of advertising campaigns and promotional activities has become an important factor for brands, the main reason being that it can boost brand awareness and sales. It also deepens the connection due to the fact that people feel the impact more if a message is conveyed to them in a language that they understand the most.

The stronger the understanding, the stronger would be the urge to buy a product.

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Monday, December 23, 2013

Bollywood animation movies explore new avenues of publicity with Global Advertisers

Mumbai: 24 December, 2013:

India’s most renowned mythological drama film ‘Mahabharat’ has been animated and ready to be released in 3D on 27th December across Mumbai. The film is directed by Amaan Khan, produced by Kushal Kantilal Gada and Dhaval Jayantilal Gada. Global has structured the campaign of Mahabharta on following projections: Leverage the Christmas fever, engage with families & youngsters and create buzz for never seen before animation. Commenting of this, Sanjeev Gupta, MD, Global Advertisers said “Marketing of movies in India has completely changed, it has become more innovative, unique in approach to tap new markets, explore new outdoor formats to create lasting impact on viewers. This year, we have done promotion of several animation movies such as....The biggest challenge of promoting these movies is to create value for money proposition for movie buffs.”

In this movie, several actors like Amitabh Bachchan, Madhuri Dixit, Ajay Devgn, Vidya Balan, Sunny Deol, Anil Kapoor, Jackie Shroff, Manoj Bajpayee, Deepti Naval have been signed up for the characters in the film. Mahabharat is peddled as most expensive animated film in Bollywood.