Top 3 points of modern outdoor advertising for brands - Sanjeev Gupta

1. Marketers need to understand that the OOH medium is not limited to hoardings. It is a sensitive medium providing direct connection with end consumer.
2. Brands need to be willing to pay for innovations. Underlining the immense scope for innovations in the OOH space, the medium has no placement limitations.
3. The focus should be on creating conversations around the OOH touch points.

For the record, Global has spearheaded the revolution in outdoor media – arresting consumers’ attention as well as driving home the message effectively. Mobile vans, taxi, bus shelter, Z-boxes, street furniture, fleet graphics, digital displays at mails and multiplexes, ferries, amusement parks, airplanes, swimming pools and rest rooms have been creatively exploited by Global to communicate with consumers on the go.

That explains why Global has been the leading outdoor media partner for all major sectors over the last 18 years. 

Call Now Mr. Amit Gupta - 9820 797 773 Or Email -amit@globaladvertisers.in

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Dead time during commuting is an opportunity for OOH

By:  Sanjeev Gupta MD, Global Advertisers Date: May 13, 2014 The discerning Indian consumers are in the era of fast moving lifeline, from hi-speed internet to speedy metro trains, they are moving faster than ever. To maintain the pace with consumers, out-of-home industry makes effort to open up new opportunities for brands to engage with consumers on the move. The proliferation of smartphones is also a boon for the out-of-home sector by allowing people to interact with outdoor display immediately, from visiting a website listed on a billboard of a train platform, to scanning a QR code at the bus stop. As such, the outdoor advertising in transport hubs is on the up as brands take advantage of the 'dead' time people face while waiting for a train or to catch a plane, or while they are sitting in traffic. So there is an opportunity for advertisers to help kill that dead time. Outdoor advertising sector becomes gradually digitised, it seems the options open to advertisers are limitless. It’s an exciting media channel to be part of right now, as the industry keeps growing because advertisers are recognising out-of-home’s potential.   Join us on

Global Advertisers conferred with ‘Appreciation Award’ by Suyog Telematics

Mumbai 22 January, 2014 : “It’s a great honour for us to be a part of this campaign. I would like to dedicate this award to my team at Global who have sketched out the entire plan from Market Research, Survey, Locations to mix-media outdoor inventory.” said, Sanjeev Gupta, Global Advertisers.

Suyog Telematics- a telecom company had engaged Global Advertisers to execute their outdoor campaign for IPO launch. The company witnessed great opening at BSE on the first day of launch.

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Outdoor industry preferred by the brands in 2013

 

The tough market conditions have compelled various brand categories to advertise on out-of-home medium in the year 2013. Brands were looking up to the medium to make up for the low sales period persisted due to economic slowdown.

Prospects for out of home as communication segment has brightened as brands go on marketing overdrive. However, spends were not as high as in the previous years. We at Global Advertisers believe that there are good avenues to explore in outdoors when the sentiments of the market are looming.

There are few reasons why brands included outdoor advertising in their media plans in 2013:

More buyers on the road…

Outdoor campaign appeal directly to the consumers: this medium connects with the end consumer and establishes a personal connection to leave a lasting impact on them. During the season time, out of home advertising increases effectiveness, creates greater impact and generates higher engagement with audiences. With the general tendency amongst consumers to save money while shopping, these outdoor campaigns influence the buying decision of customers mostly. Thus, brands are on the lookout for multiple avenues to attract consumers – be on the streets or inside a shop.

Suitable for all budgets

Slowdown times force companies to tighten their marketing budgets. Thus, it becomes imperative for brands to use their money smartly. The outdoor medium has the least spillover effect in comparison to other media vehicles. Outdoor advertising is an effective way to communicate with the masses and the perfect gateway which helps brands to engage with customers and also has high re-call value.

Thinking beyond the walls

There is a lot of creative freedom in outdoor advertising with the creative, locations, need, size, and for many other specific reasons. OOH media can complement brands’ communication strategy by showcasing innovative and creative outdoor advertising, reaching out to the world on the move. It spreads message to diverse target groups and create an admiration in the minds of the audiences

Taking a brand to customer's doorstep

Today, localisation of advertising campaigns and promotional activities has become an important factor for brands, the main reason being that it can boost brand awareness and sales. It also deepens the connection due to the fact that people feel the impact more if a message is conveyed to them in a language that they understand the most.

The stronger the understanding, the stronger would be the urge to buy a product.

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Slow Down the Slowdown with OOH

Brands are not built in one season or even in a single business cycle. Good times, bad times, okay times, you have to stay visible in the market place and stay connected to your demographic. In fact, it is wise to go all out and actually increase ad spend when others are reining in their horses and cutting marketing costs.

This contrarian step – spending on marketing when everyone is cutting costs – is also wise from another perspective. Maybe, if you play it right, you can actually greater visibility for your brand in your budget. We have created some amazing value for money packages on our hoardings and other outdoor media properties that offer tremendous value for money to our clients.

We are responding to the current slowdown by creating specialized out of home media solutions packages for specific sectors like banking, financial services, insurance, retail and real estate. The advice is free, the payment terms are flexible and we accept barter. Trust me, the situation is tight but there are strategies to deal with the situation that work wonders!

There are ways to slow down the slowdown!

Sanjeev Gupta is MD, Global Advertisers (www.globaladvertisers.in), India’s leading Out of Home Media Solutions Company based in Mumbai. He can be contacted on 9820082849 

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Successful 17 year of Global Advertisers

Mumbai.

17 years ago in Mumbai, Global Advertisers began outdoor publicity, i,e, billboards business. Managing director Sanjeev Gupta had not imagined that his company will reach at this level in few years. The company has billboards at almost every location in Mumbai.

Sanjeev Gupta, MD , Global Advertisers

It includes 500 of their own and 200 rented. Hoarding charges begin from Rs 22000 and some hoardings command lakhs of Rupees. In the 17 years, building, entertainment, telecom, banking and others have used Global’s hoardings.

The USP of the company is its Media, Management and Research teams, which work out optimum packages for the clients. Clients appreciate their services. The company also manages hoardings for its clients nationwide.

Director Anil Sharma, Sanjeev Gupta M.D, - Global Advertisers, Sunny Deol on the set of film Singh Saab The Great at Filmcity Mumbai

In addition, the company manages Bus, Railway and airport publicity. Global has executed outdoor campaign with multiple inventories and innovation for various films such as (Hindi) Ghanchakkar, Lootera, Yeh Jawani Hai Deewani, Go Goa Gone, Shortcut Romeo, Dirty Picture, Yamla Pagla Deewana 2, Zindagi 50-50, Bhadaas, BA Pass, (Marathi) Chabbu Palali Sasrala, Anumati, Khokho, (Bhojpuri) Jal Sadhar ki Devi etc.. Furthermore, corporate brands like Charagh Din, Essel World, Gaja Jwellers, Hiranandani Builders, Land Rover, Lux Cozi, Bank of Baroda, Sheth Developers, Rustomjee, Vodafone, Sony have also launched their outdoor campaign to reach out to their end consumer.

Global Advertising’s Sanjeev Gupta says “ Radhe Guru’s grace upon us and this is why we were so successful. We want our clients to get the best locations which give good mileage at good budgets. If we work for optimisation of client budget and give them maximum reach then client will come back to us. We have billboards in all the prime locations in Mumbai.”

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Global Advertisers wishes everyone a very Happy Diwali

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