Global Advertisers helps Sindhudurg Builders Association woo investors

In order to reach out to investors in Mumbai and locals of Sindhudurg for rich investment opportunities by new and upcoming real-estate projects in the area, Global Advertisers has recently executed a two-week campaign on behalf of the Builders Association of Sindhudurg.

Global Advertisers had bagged three consecutive campaigns for MCHI-CREDAI in the past six months and the company claims that it has been instrumental in attracting interest of investors in Mumbai, Nashik, Pune, Goa and Nagpur. 
“We have managed to deliver an innovative, cost-effective, and customised outdoor media campaign for the Builders Association of Sindhudurg. We are glad to have been entrusted with the campaign, and we request all builders to consider what we have on offer. We allow our clients to space their payments to us. We offer barter deals. We accept flats, plots, bungalows or even holiday homes as payment in lieu of hoardings. It is an exchangeof value for value,” says Sanjeev Gupta, MD, Global Advertisers. 

The company claims that outdoor advertising offers high ROI for real estate projects. In addition to hoardings, the campaign, which started on January 17, 2015, has also employed railway media and bus media in the Mumbai Metropolitan Region locations such as Dadar, Fort, Thane, CST and Dombivali.

 

Volini and a pain-free Mumbai Marathon

The pain reliever brand has launched a Mumbai-specific
OOH campaign to reach out to more and more people
for the Mumbai Marathon scheduled on January 18.

Volini, the pain-reliever brand from Ranbaxy, is running an OOH campaign in Mumbai to promote the 'Mumbai Marathon' scheduled on the 18th of this month. The idea behind kickstarting the OOH campaign is to gather more and more footfalls for the marathon and eyeballs for the brand.

The brand has put up large-format hoardings with innovative 3D images at various key junctions in Mumbai such as Marine Drive, Sion, Bandra and Peddar Road to reach out to a larger audience. Global Advertisers has executed the campaign. Says Sanjeev Gupta, managing director, Global Advertisers, "The Mumbai Marathon is a prestigious initiative. We are honoured to be part of the efforts by Volini to support and promote the event." Volini is the recovery partner for the Marathon that is organised by Procam International. The participants here include corporate professionals, senior citizens, youth and other people.

The other partners for the marathon include Standard Chartered, Kingfisher, DHL, Procam International, Indian Navy, AIMS, TCS, Star Sports, Times of India, ASICS, CIGNA TTK, JABONG, SEIKO, TUI, Trident, Radio Mirchi and Asian Heart Institute.

Volini is available in two forms - Gel & Spray. It can be used for joint, back, neck and shoulder pain. It is effective for sprains too. The decade-old Mumbai Marathon is popular with the people of the city. It has also proved to be a good fundraising exercise for several NGOs.

Global Advertisers add muscle to international bodybuilding event

​​Mumbai-based outdoor media innovations leader promotes World Body Building and Physique Sports Championship

December 8, 2014 Mumbai: Global Advertisers is hotting up the Indian body-building scene with its ongoing campaign for the Indian Body Building Federation event in Mumbai from 1st December to 9th December 2014.

The 6th World Body Building and Physique Sports Championships endorsed by the Ministry of Youth Affairs and Sports, Government of India, and Sports Authority of India. The organisers of the event Indian Bodybuilding Federation are affiliated to the most prestigious body building federation on Earth - the World Body Building and Physique Sports Federation.

The events, which has come to India after stiff competition with other countries, provides a platform for 500 body builders both men as well as women from 55 countries to showcase their talent and compete with some of the best names in the sport.
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Global Advertisers, a leader in outdoor media innovations, is the biggest owners of premium hoarding
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sites in the Mumbai Metropolitan Region. "India is becoming  more and more fitness conscious by the day. It is a positive development that needs to be encouraged in every way possible. We are happy to support this prestigious event with some of out best hoardings. A clever media mix, careful site selection and widespread reach is what has created buzz for the event. The buzz is generating very good footfalls at the event," said Sanjeev Gupta, MD, Global Advertisers

Girnar Tea goes Outdoor in Mumbai

Indian tea brand Girnar has launched an outdoor media campaign to create buzz in the Mumbai Metropolitan Region. Executed by Global Advertisers, the campaign for the brand is spread across various neighborhoods from Borivali to South Mumbai and Sion.

The idea is to catch eyeballs for the brand and hence they have gone for large format billboards. The two sets of creatives from the brand using a male and a female protagonist has the same tag line- 'My Chai, My Time'. The tea is currently sold in Mahrarashtra, Gujarat, Tamil Nadu and Andhra Pradesh at the retail outlets.

The idea is to promote the Girnar tea as the choice of people. Speaking about the campaign, Sanjeev Gupta, MD, Global Advertisers, says, "The Giranar campaign is rather special. One, it is a brand with a mass following with presence in the general category as well as niche segment thanks to its special teas. Two, the campaign was expected to cover a wide area. Keeping these two factors in mind, we created a rotational plan that involved moving the displays across the city over a period of time. The buzz has been very encouraging and we expect it to grow in the days ahead."

The brand started its operation in 1978 with only six employees and today it is present across 30 countries with its distribution. Under three different umbrella brands - Girnar, Golden Assam and Eternal, the product is present in 10 different brands. It is present in different form of SKUs which includes tea bags, pot bags, dip bags, instant premix, coffee. It has also expanded into the green tea format.

Slow Down the Slowdown with OOH

Brands are not built in one season or even in a single business cycle. Good times, bad times, okay times, you have to stay visible in the market place and stay connected to your demographic. In fact, it is wise to go all out and actually increase ad spend when others are reining in their horses and cutting marketing costs.

This contrarian step – spending on marketing when everyone is cutting costs – is also wise from another perspective. Maybe, if you play it right, you can actually greater visibility for your brand in your budget. We have created some amazing value for money packages on our hoardings and other outdoor media properties that offer tremendous value for money to our clients.

We are responding to the current slowdown by creating specialized out of home media solutions packages for specific sectors like banking, financial services, insurance, retail and real estate. The advice is free, the payment terms are flexible and we accept barter. Trust me, the situation is tight but there are strategies to deal with the situation that work wonders!

There are ways to slow down the slowdown!

Sanjeev Gupta is MD, Global Advertisers (www.globaladvertisers.in), India’s leading Out of Home Media Solutions Company based in Mumbai. He can be contacted on 9820082849 

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