With the onset of monsoons in Mumbai, Zeel Rainwear goes outdoor

NZ Seasonal Wear, the company that manufactures rainwater protection apparel Zeel and Water-Fighter has recently launched a high octane 10 day outdoor campaign in Mumbai taking 30 premium sites for promoting its brand ‘Zeel’. According to the company, though Zeel and Water-Fighter are both water resistant apparel meant for Mumbai monsoon-wear, Zeel is more fashion oriented utility based premium products and caters to the youth, whereas Water-Fighter has been manufactured keeping in mind the generic economical class who want value for money.

Partnering with global advertisers with the onset of monsoons in the county, the brand has taken 30 large format premium sites in Mumbai covering areas like Thane, Parel, SCLR, Mira Road and Opera house among others. The creatives pitch the brand ambassador Vivek Oberoi sporting Zeel Rainwear with the communication ‘Be Monsoon Ready’, the communication also highlights that the brand is meant for all age groups and its associate brand Water Fighter.

"Rainwear is a seasonal product manufactured by multiple players branded and unbranded that relies greatly on impulse purchases and is often of poor quality. Zeel Rainwear promises quality, and durability along with style quotient. It asks buyers to not merely consider rainwear as protective wear but as a statement of style, and urges people to be 'monsoon ready' and not consider rains as an occasion when fashion and style have to take a backseat. Our campaign strategy, site selection and execution factored these insights into the mix, which is why the impact has been so good," says Sanjeev Gupta, MD, Global Advertisers.

First time advertiser on OOH - Zeel engages Global Advertisers for brand promotion

Mumbai: July​ 3​, 2014:

Breaking the notion of monsoon as a dull season for outdoor advertising, India’s smartest OOH agency-Global Advertisers is on a spree of tapping new accounts. First time advertiser on outdoor advertising medium, Zeel Rain-Wears rolled out its outdoor campaign engaging hoardings, bus media and LED screens. With an objective of creating awareness about the brand, Global carved out mix-media plan to reach out to potential customer in Mumbai and across Maharashtra. The massive billboards read a loud the tagline “Be Monsoon Ready”. Zeel has also signed Bollywood actor c as the brand ambassador.

Speaking on this, Sanjeev Gupta, MD, Global Advertisers, said “Monsoon season has brought us many bookings from various segments such as Zeel, Adlabs Imagica, Essel World and many more. Our focus has always been on innovation and bringing in new trends and ideas into the business. Out-of-home industry has tremendous potential, wide range of inventories, unavoidable presence and most importantly it suits to the budget of every client. For Monsoon, we have special packages and value addition services for our clients to ensure 100 percent success.”  

Zeel focuses to establish itself as a sought after brand in Rainwear segment for a fast growing brand conscious youth of the country.

Join us on