Inner-wear brands rolls out OOH campaign with Global Advertisers

Gone were the days when you see an undergarment ad only on TV and print media. Today, with increasing style statement and fashion trends, many national and international brands have introduced their inner-wear products in the Indian market. Lux ONN, the premium undergarment brand recognised the benefit of outdoor advertising, engages premier outdoor agency-Global Advertisers for the brand awareness campaign third year in a row. The agency conceptualized, identified the key areas and judiciously selected the media-mix for the campaign of Lux ONN.

Commenting on this campaign, Sanjeev Gupta, Global Advertisers, said “The long association is a testimony of our team efforts in executing the outdoor campaign which not only gives ensured returns on the investment but maximizes brand’s visibility in manifolds. In 2011, Lux ONN was our first client of this sector, they never advertised on outdoor before, so convincing them for an outdoor campaign was our initial challenge, but now they understand the strength of this medium in reaching out to their customers. Today, they are assigning budget for the outdoor campaign from their annual budget for the marketing and promotion. With the support of our research and media planning team, today we have Amul, Jockey, Dollar, Rupa as our clients for many years.”

Cost-effective outdoor campaign, catering to the large group of people and the presence of the Bollywood superstar Shahrukh Khan on the larger than life displays catalyzed the success of this campaign. The team at Global selected big size hoardings; vibrantly lit with uncluttered view have successfully attracted the interest of the potential customers in Mumbai.

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Place your billboard where consumer has time to absorb your message - Sanjeev Gupta

Outdoor Industry expert, Sanjeev Gupta, MD-Global Advertisers, believes that a brand advertising on outdoor platform must be clear about the presence of its target consumer at the locations. The location must be such that the consumer has time to connect with the brand, absorb the message and hopefully that generates interest leading to action.

As consumers have tended to spend more and more time out of their homes in urban cities, thanks to the development of malls, multiplexes, and amusement parks and so on, outdoor media options have also evolved tremendously. Outdoor has become an important media option for any brand message. More brands than ever before are using this medium to effectively connect with their target audience at these places.

For the record, Global has spearheaded the revolution in outdoor media – arresting consumers’ attention as well as driving home the message effectively. Mobile vans, taxi, bus shelter, Z-boxes, street furniture, fleet graphics, digital displays at mails and multiplexes, ferries, amusement parks, airplanes, swimming pools and rest rooms have been creatively exploited by Global to communicate with consumers on the go. That explains why Global has been the leading outdoor media partner for all major sectors over the last 18 years. 

Call Now Mr. Amit Gupta - 9820 797 773 Or Email -amit@globaladvertisers.in

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Dead time during commuting is an opportunity for OOH

By:  Sanjeev Gupta MD, Global Advertisers Date: May 13, 2014 The discerning Indian consumers are in the era of fast moving lifeline, from hi-speed internet to speedy metro trains, they are moving faster than ever. To maintain the pace with consumers, out-of-home industry makes effort to open up new opportunities for brands to engage with consumers on the move. The proliferation of smartphones is also a boon for the out-of-home sector by allowing people to interact with outdoor display immediately, from visiting a website listed on a billboard of a train platform, to scanning a QR code at the bus stop. As such, the outdoor advertising in transport hubs is on the up as brands take advantage of the 'dead' time people face while waiting for a train or to catch a plane, or while they are sitting in traffic. So there is an opportunity for advertisers to help kill that dead time. Outdoor advertising sector becomes gradually digitised, it seems the options open to advertisers are limitless. It’s an exciting media channel to be part of right now, as the industry keeps growing because advertisers are recognising out-of-home’s potential.   Join us on

EKTA World launches Orange Fiesta with surprizes!

 

Celebrating its 27th Anniversary, renowned developer EKTA World recently launched its month long ‘The Orange Fiesta’ with goodies like series of discounts and value adds ranging from electronics and consumer durables, for buyers from April 25, 2014 onwards.

Home seekers can avail discounts of ranging from Rs. 4.69 lakhs to 22.85 lakhs on residential projects like EKTA Tripolis in Goregoan, EKTA Oculus in Chembur, EKTA Parksville in Virar, EKTA California in Pune and EKTA Greenville in Nashik.

Apart from savings on EKTA properties, “The Orange Fiesta” will offer prizes like I-pads, mobile phones and more goodies on Spin the Fiesta Wheel and various spot contests at all EKTA World sites. Apart from this, Air-Conditioners are also on offer for customers.

Leveraging OOH, the real estate giant has come up with an outdoor campaign in Mumbai. The campaign has jointly been executed by Bright Outdoor and Global Advertisers.




Likewise, Global Advertisers has used large size hoardings at strategic locations with uncluttered view and vibrant artwork which successfully grabbed the attention of target audience.

Sanjeev Gupta, MD, Global Advertisers, said, "At Global, we make sure that our client gets the best visibility from the campaign. Our team selected the hoardings located in the target area of Ekta World, they are illuminated, clutter free and the size of hoarding impress the viewer."

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Outdoor advertising brings viewers close to TV sets- Global Advertisers

India’s premier outdoor agency, Global Advertisers witnesses the grand promotion of IPL 7 on huge outdoor displays in Mumbai. Executed by Storyboard Brandcom, the campaign is built around the tagline, 'Come on Bulaava Aaya Hai'. With an objective to create visibility and drive viewership for the Indian Premier League, Sony Max and Sony Six have initiated an OOH campaign spread across 97 cities. Playing the role of supportive medium to the entire promotional plan, theses billboards are snazzy and light up at night with bright cut outs of bugles, calling out to passersby to catch the cricket frenzy on Sony Six and Sony Max, along with the match dates and timings. 

Being the admirer of innovation and new ideas, Global Advertisers noticed that the campaign features two unique innovations created especially for Mumbai at prominent locations such as Juhu and Mahim Causeway.The Juhu creative features a hoisted collar with the tagline and bugles and the second innovation at Mahim Causeway is a combination of a rotating disc featuring the captains of the eight IPL teams and billboards featuring the tagline and official broadcasters, along with the match dates. The conspicuous 10X24 feet innovation attracts the attention of the target group that drives by.

We at Global Advertisers congratulates team of Storyboard Brandcomm on successfully executing the IPL 7 outdoor campaign.

For the record, Global has spearheaded the revolution in outdoor media – arresting consumers’ attention as well as driving home the message effectively. Mobile vans, taxi, bus shelter, Z-boxes, street furniture, fleet graphics, digital displays at mails and multiplexes, ferries, amusement parks, airplanes, swimming pools and rest rooms have been creatively exploited by Global to communicate with consumers on the go. That explains why Global has been the leading outdoor media partner for all major sectors over the last 18 years. 

Call Now Mr. Amit Gupta - 9820 797 773 Or Email - amit@globaladvertisers.in

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Global Advertisers expands its reach with two new sites at emerging commercial hub Virar

With office premises shifting from south Mumbai to the city's western suburb and rehabilitation of slums going on full swing, the Virar region in Thane district has emerged as a preferred destination for business expansion plans of MNCs, National companies and SME business players. 

Growing opportunities, rapid improvement on connectivity, affordability of real estate prices and infrastructure: the demand of promotional campaigns have increased tremendously in this region. Most of the brands have opened their outlets there and looking for best advertising solution to create awareness amongst Mumbaikars.

Seeing these lucrative prospects, India’s smartest outdoor agency, Global Advertisers has expanded its portfolio with two beautiful sites in Virar.

“We have always brought new advertising avenues for our clients, suiting to their product and budget. Virar is growing in terms of population, rail and roadways connectivity have further strengthened this region. These two factors combined together have paved way for a steady economic and industrial growth of Virar. Our news sites of 40X40 are located on the highway and with such a great size, we are expecting to reach out to thousands of potential customers everyday.” said, Sanjeev Gupta, Global Advertisers.

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Music Launch Of Sathya Sai Baba

Music Launch Of 'Sathya Sai Baba'

Anup Jalota at the music launch

Satya Sai Baba - Music Launch

Sanjeev Gupta at Satya Sai Baba Music Launch

Sanjeev Gupta with Anup Jalota

Sanjeev Guta MD, Global Advertisers

Satya Sai Baba - Anup Jalota

Global Advertisers - Outdoor Media Partner

Satya Sai Baba - Movie

Outdoor Media Partner - Global Advertisers

MM Mithaiwala & Global Advertisers - Outdoor Media Partner