Mumbhai connection assigns OOH campaign to Global Advertisers

MumBhai Connection Movie - Outdoor Partner Global Advertisers 

Mumbai: 20 August 2014: Mumbhai Connection, the movie has engaged India’s smartest outdoor agency for its promotion in Mumbai. The agency has deployed large hoardings in the suburbs of Mumbai to get the attention of viewers. “We executed the campaign to spread the awareness and interest for the film which is set to release on August 22, 2014.” said Sanjeev Gupta, MD, Global Advertisers.

The movie is the story of an Indian salesman who joins an Atlanta IT company only to learn that it is run by the Mumbai mafia. Revealing the functioning of the powerful and dangerous mafia, it shows how the salesman's life changes overnight as he finds himself trapped. 

Global Advertisers own the most number of premium and big format hoardings in Mumbai, including Asia's biggest hoarding located off Kala Nagar Junction in Bandra. The company also owns multiple big format hoardings that offer the most number of corridor branding opportunities in the Mumbai Metropolitan Region. Global has executed 1,700 successful campaigns, 1,200 product launches, 350+ in film brandings, and 1,500 event sponsorships under the leadership of Mr Sanjeev Gupta so far.

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OOH promotions near shopping malls are gaining popularity amongst advertisers says Sanjeev Gupta

Sheth Builders Campaign Next to City Mall Andheri - Global Advertisers 

Commonly known as ‘Mall Branding’ which you see inside or outside shopping malls are engaged primarily by advertisers to influence purchase intent of customer and for branding these days.During festival season, more than 90 pc brands prefer hoardings near shopping malls.  This advertising tool includes national and regional brands as well as companies whose products or services are sold in the mall. 

Shopping mall displays are located at nearby traffic junctions, highways, flyovers, market and residential areas. In the shopping mall, you will huge displays at the entrances, anchor stores, escalators, food courts, and other high traffic areas in a mall as kiosks, wall-mounted, and free-standing displays. FMCG, Electronic, Garment, Automobile, BFSI, Real-Estate, Entertainment and Films are the big spender on mall advertising.

For the record, Global has spearheaded the revolution in outdoor media – arresting consumers’ attention as well as driving home the message effectively. Mobile vans, taxi, bus shelter, Z-boxes, street furniture, fleet graphics, digital displays at mails and multiplexes, ferries, amusement parks, airplanes, swimming pools and rest rooms have been creatively exploited by Global to communicate with consumers on the go.

That explains why Global has been the leading outdoor media partner for all major sectors over the last 18 years. Call Now Mr. Amit Gupta - 9820 797 773 Or Email -amit@globaladvertisers.in

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Singham Returns OOH promotion with Global Advertisers goes viral

Singham Returns - Global Advertisers 

Outdoor promotion of Singham Returns needed to be powerful in reaching out to its mass audience. And, to get the desired impact, we deployed big hoardings of higher reach in clutter free space. We wish the entire cast all the best for great footfall at the box-office” Said, Sanjeev Gupta, MD, Global Advertisers.  The agency has engaged its biggest hoarding of bandra.

Singham Returns (formerly referred to as Singham 2) is an upcoming Indian action film directed by Rohit Shetty and produced by Reliance Entertainment. The sequel to the 2011 film Singham, actor Ajay Devgan reprises his role from the previous film, as well as co-producing the project, while Kareena Kapoor Khan plays the female lead. The film is scheduled for release on 15 August 2014. The movie has created big buzz in the town through integrated marketing plan including OOH, Tv, digital and radio promotions.

Global Advertisers has been in out-of-home business for the last 18 years and have won over 350 awards this year for excellent media planning, execution skills and their mastery over innovative ideas. With over 1 Lakh satisfied customers, Global Advertisers is now paving way for bollywood industry. 

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Big ideas build strong brand through outdoor : Sanjeev Gupta

Sanjeev Gupta - M D Global Advertisers 

Till the mid-1960s a brand focused on product-based campaign but now the trend has changed. To create iconic impact brands, we will have to be brave, liberal and open-minded. The content needs to be varied and relevant from present day scenario -from politics, music and entertainment, to art and culture, women empowerment, scams, sports and many more. India being such a diversified country with various beliefs and rituals and so a brands needs to understand various touch points offered but outdoor medium.

The quality of outdoor media plays an important role in reaching out to its consumer and the success of an outdoor campaign.  Also, the importance of creative in the outdoor space is widely known and hence a simple innovation can make a big difference. Today, popular brands of each segment advertise on out-of-home to generate sales and awareness.

For the record, Global has spearheaded the revolution in outdoor media – arresting consumers’ attention as well as driving home the message effectively. Mobile vans, taxi, bus shelter, Z-boxes, street furniture, fleet graphics, digital displays at mails and multiplexes, ferries, amusement parks, airplanes, swimming pools and rest rooms have been creatively exploited by Global to communicate with consumers on the go. 

That explains why Global has been the leading outdoor media partner for all major sectors over the last 18 years. Call Now Mr. Amit Gupta - 9820 797 773 Or Email -amit@globaladvertisers.in

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Global is top SME OOH Player in India

Global Advertisers, the leader in innovative outdoor media solutions, has been declared as one of the top 100 SMEs of India. The award, which is in its second edition attracted 63,819 nominations across the country. Mr. Sanjeev Gupta, MD, Global, Advertisers, accepted the award at a function held at a five-star hotel in Mumbai.

The high-profile event was attended by Sumitra Mahajan, speaker, Lok Sabha and Kalraj Mishra, the Union Minister of Micro, Small and Medium Enterprises (MSME).


Mr. Gupta was understandably happy with the development. ‘‘We have been in business for the last 18 years and have won over 350 awards. I credit my team with their excellent media planning and execution skills and their mastery of disruptive innovation for helping us reach this level. I dedicate this award to the over 1 Lakh satisfied customers who have kept supporting us year after year. Thank you, everyone!" said Mr Gupta.

The India SME Forum, a not for profit initiative, nurtures entrepreneurship and supports innovative, globally competitive SMEs in India.  

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SBI selects Global Advertisers for outdoor promotion

SBI Mutual Fund - Hoarding in Mumbai

OOH Media - SBI Mutual Fund

SBI Mutual Fund - Outdoor Promotion

SBI Mutual Fund Hoarding in Bandra

SBI Mutual Fund - Best SIP Plans

SBI Mutual Fund - Investment

SBI - Fund Guru

State Bank of India has roped in Global Advertisers to handle its outdoor publicity. Despite tough pitching against the media agencies, Global Advertisers got the deal on the basis of best rates, innovative ideas and widest range of premium inventories.

The agency’s mandate is to promote SIP (Systematic Investment Plan) of SBI pan India, covering 21 cities. To create awareness and increase the number of investor for SBI, Global Advertisers engaged hoardings and bus media at strategic locations in all cities.

“At Global, we conceptualised the campaign keeping in mind the high visibility for the brand and the existing competition level. The campaign aims to help potential investors in SIP by guiding them about the market risks and benefits,” said Sanjeev Gupta, MD, Global Advertisers. 

He further said, “We are glad to meet the expectations from our client, being the top brand in banking sector, SBI showed deep faith in our approach. And, the impact of our campaign is out for everyone to look at.” 

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Growing demand for OOH monitoring system- Sanjeev Gupta

Are you looking for weather-proof sites?

OR

Thinking about the monitoring report for OOH?

We have been discussing the need of reporting system for a long time now. Recently, OOH agency - Milestone Brandcomm had launched monitoring tool for marketers and soon this will be available for other players in case it is successful. Secondly, advertisers are also looking for rain proof flexes and sites. With increasing expectations from outdoor advertising: its time for us to be ready with smart solutions such as digital billboard, flex with improved flex material and strong based site to bear the brunt of extreme weather conditions. Our collaborative efforts can make a big difference in restoring faith in the medium.

For the record, Global has spearheaded the revolution in outdoor media – arresting consumers’ attention as well as driving home the message effectively. Mobile vans, taxi, bus shelter, Z-boxes, street furniture, fleet graphics, digital displays at mails and multiplexes, ferries, amusement parks, airplanes, swimming pools and rest rooms have been creatively exploited by Global to communicate with consumers on the go. That explains why Global has been the leading outdoor media partner for all major sectors over the last 18 years. 

Call Now Mr. Amit Gupta - 9820 797 773 Or Email -amit@globaladvertisers.in

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