Reality Redefined promotes World Real Estate Broker’s Day in Mumbai

Established in 2008, Reality Redefined was founded with the aim of organising the real-estate industry by using technological solutions. This year the organisation conceptualised ‘The World Brokers Day’ as a tribute to the broker and support to the community that drives real estate. The event included the launch of RSquare, India’s exclusive app for brokers, and Agentsearch.in which is a dedicated agent search portal that is completely free to use.To popularise the same, Reality Redefined rolled out an outdoor campaign in South Mumbai, suburbs, Thane and Navi Mumbai to spread awareness as well as set the mood for the World Real Estate Broker's Day. The campaign creatives highlight the app Rsquare and the theme as well as display a message that says ‘time to thank your real estate broker’ with images of a family in some and professionals in others. 

"The idea is to reach out to the broker community across Mumbai and surrounding townships and honor the broker's all-important role in the real estate ecosystem. The idea is to bring together all real estate brokers on one platform so that they can combine their strengths and lend power to retail selling. We studied the market, the brand positioning of the event and the targeted demographic and planned our campaign over several meetings before doing our bit to make it happen," says Sanjeev Gupta, MD, Global Advertisers.

According to the asset owner, the campaign is attracting wide attention from brokers across Maharashtra. "We should get an even clearer picture in the the next two weeks. The campaign is going all guns. Thanks to the client and our team, the campaign has generated a great response from all quarters," adds Gupta.

Paradise Group extends its promotional campaign in Mumbai

Paradise Group, the 20 year old real-estate company which claims to have 75 projects across Navi Mumbai, has recently rolled out a campaign in the city to promote its 42-acre Sai World City Project in Palaspe-Panvel. The objective of the campaign is to get sale registrations for the project that promises 13, 42 storey towers, luxury homes, themed landscaping, clubs and open green spaces. 

The real-estate group has partnered with Global Advertisers for executing the promotional campaign across the city for a period of one month. The Paradise Group’s Sai World City Project campaign which has mainly employed hoardings and gantries, highlights and showcases prominent buildings from London, Paris, New York, Singapore, Hong Kong and Tokyo as part of the imagery to communicate that the luxury homes will be built on an ‘international’ concept.

Sanjeev Gupta, MD, Global Advertisers, says that the response of the campaign has been very good which has resulted in the extension of the campaign. “The site selection was done after several meetings with the client. The targeted demographic, the project’s positioning and the strengths of the brand were factored into the campaign that covers the best of neighbourhoods in the eastern and western suburbs. The going has been really good. We, on our part are happy, that the client is happy,” he adds.

Andheri, Panvel, Bandra and Mankhurd are a few areas where the campaign has been put up. Apart from the imagery and the generic communication about the project, few of the large format billboards also carry a cut out of the Sai World City Panvel logo cut-out along with Paradise’s logo and a call to action number to prompt property registrations.

Benefits of Digital Billboards in India

1. Flexible Medium :

Put any design; a caricature, a movie clip or stunt on a digital billboard if you please. It is fast, flexible and offers great scope for creative expression.

2. Bright and colourful :

With digital billboards, every day seems like Diwali. It is bright, luminous and colorful. A skyline filled with billboards is magical, romantic and exciting. A city is known by its skyline and lighting. Digital billboards add that extra festive cheer 24 X 7X 365.

3. Eye catching :

For brands, nothing catches the eye like a digital billboard, which writes a message with light against a dark black sky. This becomes even more striking when the digital billboards skirt the sea line in a city like Mumbai or Cochin.

4. Destination Branding :

Several important locations in global cities like London, Hongkong, Singapore and Tokyo get their visual appeal from their giant-size digital billboards who give the sites a carnival-like air. India could use this medium to create tourist destinations, 24X7 tourist enclaves and safe nightlife districts.

5. Futuristic Medium:

The future is digital. When commerce, communication and entertainment are all taking the digital direction, it is expected that outdoor advertising in India will rise up to the digital challenge by rising up to face it. See in this light, digital is not just another choice but a pressing need.

Ekta World promotes its Realty-Index for a limited period in Mumbai

Established in 1987, the real-estate group, Ekta World has recently launched an OOH media campaign in Mumbai. The group aims at promoting a novel concept calling it the ‘Realty Index’; listing down the best deals available in the current real estate market for a limited period of time. Interestingly the ‘Realty-Index’ only pertains to the real-estate projects by Ekta World, claiming that till the 19th of this month 10 of their projects will showcase available units, current market price, its growth value and depreciation value and the future estimated price. The OOH campaign that has been executed by both Bright Outdoor and Global Advertisers in Mumbai has a uniform creative with a couple of iterations in the communication, depending on the media site. The communication displays an ascending bar chart of buildings showing a bullish trend that reads ‘the only realty index in the world, where you always stand to gain’ in some, ‘book a home in Ekta Oculus now and gain more’ and ‘book a home in Ekta Tripolis now to gain more’ in the others. All the communication has a common call to action number, website details and the offer period, which is 9th to 19th of April.  Yogesh Lakhani, CMD, Bright Outdoor says that Bright Outdoor implemented the current campaign effectively through a strategic approach involving extensive research, valuable insights and execution to ensure that the real estate campaign gains maximum traction since the campaign offering is for a short duration. “With Ekta World’s new concept and communication on its realty index coupled with high impact outdoor sites all across the city, I am sure the brand will be able to engage a large target audience for its upcoming projects,” he adds.    "Ekta World is a trusted client and we share a long standing relationship with them. They were very clear about what they wanted. The task on our part was to select hoardings that did justice to the goals of the target set by the client. We gave several options and after careful consideration, the final sites were selected. We are in the middle of the campaign and the outcome has been very positive so far," explains Sanjeev Gupta, MD, Global Advertisers. The campaign that is up for a short duration has mainly used traditional outdoor media formats and has been rolled out at locations such as Bandra, Andheri, Mira Road, Opera House, Sion, Cadbury Junction, Worli Naka, Dadar, Malad, Juhu, Andheri Link Road, Lokhandwala, Vile Parle, Cadle Road and Warden Road among others.

Global acquires over 100 premium billboards sites across Mumbai

 

 

Global Advertisers, India's leading innovator in outdoor media solutions, has acquired over 100 new properties in the Mumbai Metropolitan Region (MMR), and plans to acquire 150 more in the city over the next six months. The move is in line with the company's focus on MMR, when it comes to creating outdoor properties, while handling campaigns pan-India.

The billboards are located either at sites in areas where Global had low presence or at sites that where Global has zero presence. New locations include Juhu-Vikhroli Link Road (JVLR), Mankhurd, Sion-Chembur Link Road (SCLR), Opera House and Mulund. Old sites with increased Global Advertiser presence include multiple locations in the Western Suburbs and some on the Central Line like Vikhroli.

"Creation, acquisition, and maintenance of outdoor properties are central to our ability to serve clients. The location and the costs involved in creating or acquiring a property affects the rate we offer to our clients. We are happy to let you know that the acquisitions will allow us to offer greater exposure in the city to our clients, offer lower rates that clients are used to paying for these locations and also give more discounts on bulk bookings," explained Sanjeev Gupta, MD, Global Advertisers.

Global owns the most number of premium location hoardings in Mumbai, including Asia's biggest hoarding in Bandra. We also own multiple big-format hoardings that offer the most number of corridor branding opportunities in the Mumbai Metropolitan Region.

Global has executed approximately 1.5 lakh successful campaigns, 1 lakh product launches, 80,000 in-film branding contracts and over 2 lakh event sponsorships in the last 18 years. Global's creativity, innovation and ability to deliver out-of-the-box OOH media solutions have won them 350 awards, and over 500 letters of appreciation.

A recent British Broadcasting Corporation (BBC) report surveying the world hoarding industry makes a special mention of Global Advertisers’ billboard site in Bandra.

Global Launches project Sheltrex for Xeco Group

Posted By: adminon: March 27, 2015In: RegionalNo Comments

Mumbai: Global Advertisers is making OOH work wonders for the Xeco Group, and the market is noticing it too. The real estate group’s residential project Sheltrex at Karjat, designed by well known architect Hafeez Contractor, and promises ‘Next generation living experience by applying the world’s latest technologies in urban design, energy conservation, communication, water and sewage management and safety.’

The project is a short walking distance from the Karjat railway station.

The campaign spread across Mumbai includes the Mumbai-Pune Highway with hoardings and bus shelters with specially designed neon signage.

“The project promises a complete smart city experience campaign to buyers. The design, amenities, facilities and town planning are impeccable. Our job was to communicate to potential buyers that all this is available at unbeatable Karjat rates. The campaign began in the middle of the month and will continue for four weeks. The calls have increased substantially since the campaign began as have the footfalls. The client is happy with the initial buzz. We have invested a lot of time, strategic thinking and effort to ensure that buzz is created in targeted pockets in the city. We expect it to get even better from here,” said Sanjeev Gupta, MD, Global Advertisers.

Global owns the most number of premium location hoardings in Mumbai, including Asia’s biggest hoarding in Bandra. We also own multiple big-format hoardings that offer the most number of corridor branding opportunities in the Mumbai Metropolitan Region.

Global has executed approximately 1.5 lakh successful campaigns, 1 lakh product launches, 80,000 in-film branding contracts and over 2 lakh event sponsorships in the last 18 years.Global’s creativity, innovation and ability to deliver out-of-the-box OOH media solutions have won them 350 awards, and over 500 letters of appreciation.

A recent British Broadcasting Corporation (BBC) report surveying the world hoarding industry makes a special mention of Global Advertisers’ billboard site in Bandra.

CNBC declares Global as one of top 10 emerging businesses in India

 

Mumbai: Sanjeev Gupta, MD, Global Advertisers, was awarded the Vodafone READY FOR THE BIG LEAGUE award 2014-15 on March 12, 2015, following a rigorous screening of over 15,000 mid-size businesses across India by market analyst McKinsey & Company over the last four months.

The jury for the award included Shireen Bhan, managing editor, CNBC-TV18.

Only 10 businesses across India, including Global, managed to qualify for the honor, which is given to most promising businesses in the country in a given year. The winners were felicitated at a glittering ceremony on 12th March 2015 by Mr. Naveen Chopra, Director, Vodafone Business Services, at the Four Seasons Hotel, Mumbai. The awards were given to mid-size businesses readying to enter the big league in the next five years.

The award is slated for broadcast on CNBC-TV18 from March 26 onwards and the success stories of the top 10 winners are be featured in leading print as well as online platforms, including Forbes and Mint. Speaking at the sidelines of the event, Sanjeev Gupta, MD, Global Advertisers, said, “The oldest members of my team have been with me for nearly two decades now and together we have built this business client by client, campaign by campaign. This is a great honor and I dedicate it to my guru Mamtmai Shri Radhe Guru Maa and my colleagues who have shouldered so many challenges over the years with me. Thank you, every one!”

Global owns the most number of premium location hoardings in Mumbai, including Asia’s biggest hoarding in Bandra. The company owns multiple big-format hoardings that offer the most number of corridor branding opportunities in the Mumbai Metropolitan Region.

Global has executed approximately 1.5 lakh successful campaigns, 1 lakh product launches, 80,000 in-film branding contracts and over 2 lakh event sponsorships in the last 18 years. Global’s creativity, innovation and ability to deliver out-of-the-box OOH media solutions have won them 350 awards, and over 500 letters of appreciation.

A recent British Broadcasting Corporation (BBC) report surveying the world hoarding industry makes a special mention of Global Advertisers’ billboard site in Bandra.